Locality’s Post

This is a big step in making Local video easier to plan, activate and measure. Broadcast + streaming is the most effective way to maximize reach in any market. This product can do a few things: - leverages new measurement solutions to prove the effectiveness of local video - helps national brands enhance their strategy by layering Reach+ on top of key markets - makes buying local easier. One point of contact. #local #localvideo #videoadvertising #streaming #broadcast

News genre accounts for more than 50% viewership on FAST TV! News continues to hold its position as the most-watched genre on FAST TV platforms, and this trend is poised to persist and strengthen in the future. News will continue to play a central role in shaping the media landscape and meeting the evolving needs of audiences worldwide. "Janya" is helping news broadcasters to create and distribute the FAST channels, and provide a very detailed analytics of content distributed across multiple CTV/OTT/Web platforms. #FAST #FreeStreaming #AdSupportedTV #LinearTV #Broadcasters #TraditionalTV #CTV #OTT #StreamingPlatforms

Distributing content used to be simple—one platform, one audience. But today? It’s a maze. TV, mobile, desktop… broadcasters are juggling multiple platforms, each with its own quirks and expectations. The challenge? Maintaining consistent quality while scaling up distribution. Audiences expect seamless content across every device. But how do you ensure that while also keeping costs down and efficiency up? At Revidd, we’ve built solutions to help broadcasters streamline multi-platform distribution while maintaining the highest content quality across all devices. Our platform is designed to simplify the process, making scaling effortless and efficient. What’s been your toughest challenge with multi-platform content distribution? Let’s share stories! #Broadcasting #ContentDistribution #MultiPlatform #StreamingSolutions #Revidd #MediaTech #OTT #DigitalTransformation

The great balancing act: reaching audiences across devices and platforms. Today’s audiences seamlessly move between linear TV, cable, and CTV. They’re shopping on one screen, streaming their favorite shows on another, and catching highlights from live sports. How do you create campaigns that meet them everywhere? 👉 Read the full article: [Link in the comments] #RCGAdvertising #MediaStrategy #CTV #AudienceEngagement #MarketingInnovation

Here’s the latest blog from our media team at RCG. Give it a read and let us know what you think!

Connected TV is quickly becoming a must-have in advertisers’ toolkits! Recent studies show that CTV not only drives strong results at key stages but also offers better control, cost savings, and scalability compared to traditional TV. 📣 It’s an exciting time for brands looking to make smarter, more efficient media investments. #MediaInsights #OTT #CTV #Streaming #DigitalMarketing #ContentStrategy #VideoMarketing #Advertising #MediaTrends

#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

#FASTchannels have been a significant development in the streaming landscape, offering free content supported by advertising revenue. This model has democratized access to content and provided a new revenue stream for broadcasters. However, several inefficiencies have become apparent, threatening the long-term viability of FAST as a content monetization model. https://lnkd.in/dK-b4rRr #adops #adtech #fast #fastchannels #avod #ott #streamingmedia #streamingtv #broadcasting #broadcast #streaming #livestreaming

Extend your reach beyond linear television audiences. TripleLift High Impact CTV delivers unique ad experiences that provide your brand with the incremental reach you've been looking for. Interested in learning more? Take a look here ⬇️ https://hubs.li/Q02yFh2m0 #ctv #adtech #streaming #ctvadvertising #digitaladvertising #digitalmarketing

Are you attending AdExchanger CTV Connect next week? Make sure to attend Tony Marlow's session, 'Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement.' It's your chance to hear the latest research on the next major shift in streaming, including exclusive insights into how these trends are viewed by TV audiences. https://hubs.ly/Q02nz74h0 #streaming #connectedtv #advertising