One-size-fits-all advertising is out. Localized relevance is in. As Locality wraps up its six-part MediaPost blog series, the final article—“Localized Advertising: Why It’s the People’s Choice”—dives into the results of Locality’s Local Lift™ study and the power of local video ads to create brand trust and drive action among consumers. "The ability to guarantee a more authentic relationship with consumers is more valuable than ever," says Shalyn O'Malley, Locality’s SVP of Marketing. Jennifer Musil of The Harris Poll adds: "Viewers are inundated with messaging, so the trick for advertisers is meaningful localization—finding true connection points with the community." Discover the key insights driving the future of local advertising and create your roadmap to success. >> https://bit.ly/3Bl6Ko4 #WeAreLocality #LocalAdvertising #LocalImpact #ConsumerTrust #MediaPost #Streaming #Broadcast #AdvertisingStrategies #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy
Locality’s Post
More Relevant Posts
-
Discover how multi-platform delivery and flexible workflows are reshaping the way we watch content. Dive into the insights from Andrew Warman and Lelde Ardava on the future of broadcasting and media. Read more: https://lnkd.in/gz_aRWpe #Streaming #AI #MediaInnovation #ContentDelivery #broadcast #broadcasting
-
The transformation of viewer behavior and economic pressures are driving media companies to rethink their strategies. With pay-TV revenues forecasted to drop $15 billion annually by 2027, the push to digital platforms like OTT and FAST is inevitable. But how can broadcasters balance cost, ROI and innovation? Rick Young of LTN explores how advances in automated playout technologies, IP-based workflows and hyper-localized content strategies are helping broadcasters meet digital demand while safeguarding their core linear audiences. Read more: https://nca.st/NeWcD #Broadcasting #StreamingMedia #DigitalTransformation #FASTChannels #OTT #MediaTech #LocalNews #ContentStrategy #BroadcastInnovation #FAST
Create once, use better: Improving ROI on linear channel creation
https://www.newscaststudio.com
-
Today, 88% of Roku households in the U.S. stream free, ad-supported content across dozens of channels. It’s safe to say that this growth of ad-supported viewing will continue into the new year. Read our predictions for 2025: https://lnkd.in/ejf4vbfb #Streaming #Advertising #Roku2025Predictions
'Lean back' viewing makes a comeback
adage.com
-
The TV industry in Europe is changing... - TV manufacturers need partners that can help them generate ongoing revenue from content and advertising post-sale. - Content owners need new streaming distribution channels. - Advertisers need a way to impact hard-to-reach streaming audiences with relevant targeted messages. - Viewers need an easier way to find what they want to watch in an increasingly fragmented marketplace. Thanks to StreamTV Insider for summarising how Titan OS creates win-win partnerships with the entire ecosystem
Titan OS strengthens hand as emerging European TVOS player
streamtvinsider.com
-
The latest wave of market research reveals Americans are making savvy choices when its comes to their entertainment spending, prioritizing value over tech hype, with ad acceptance emerging as a defining trend. #FASTchannels #fasttv #streaming #streamingtrends #AVOD #OTT
Analysis: Cost-conscious viewers drive streaming’s ad-supported evolution
https://www.newscaststudio.com
-
Display & Video 360 is getting a major upgrade with new features to streamline your streaming strategy and prioritize privacy. Check out this article to learn more about how Google AI is transforming the world of advertising!
Display & Video 360 updates from Google NewFront
blog.google
-
Exactly what we think with Mathias Guille and the team at Broadpeak. Using #Streaming_TV just as a Branding channel is deceptive and weak compared to linear TV. The real game changer is to close the attribution loop to bring all the #performance advertisers to TV. That’s what Broadpeak brings with #Click2 and what I will sell in France with Ma Boite à la télé.
Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side | AdExchanger
adexchanger.com
-
Do you have a #campaign that needs to target niche audiences or in specific ZIP codes? The #television landscape is ever-evolving, and it’s our job as your #mediaagency to stay on top of the latest developments to help you reach your goals! Read our #blogpost about #streaming bundles and what’s next for your viewing habits - https://lnkd.in/giReDUFj #mediaplanning #mediabuying #cable #advertising
-
-
Planning ad buys on streaming platforms this upfront? Make sure to read our latest blog post on the effects that unskippable ads have on brand perception: https://hubs.li/Q02rGwGh0 Studies show that 76% of consumers have a negative perception of advertisers whose ads are disruptive. PBS's unique approach to its sponsor pods ensures your brand stands out, without compromising viewer satisfaction. #corporatesponsorship #advertising #brandperception
-
With the rise of cord-cutting and the 2023 Hollywood strikes delaying content creation, tapping into live-streaming #CTV 📺 inventory has piqued marketers’ interest. Why? It’s all about reaching an audience that's more engaged than ever. In this insightful Q&A article, Coegi engages in a detailed conversation with CTV authorities Stephen Eidelman, Director of Inventory Development at The Trade Desk, and Joel Schaffner, Manager of Programmatic Operations at Coegi. Together, they address key questions, offering valuable guidance on strategizing and implementing live streaming inventory to effectively meet your brand's goals. Click to read the full Q&A here ➡️ https://lnkd.in/gruKNKxa How are you adapting to the rise of CTV in your media strategy? 💡 Share your thoughts in the comments and let’s dive into a conversation about the future of media! #DigitalMarketing #MarketingStrategy
