The Toy Book

Roll for initiative! Hasbro subsidiary Avalon Hill is releasing a new edition of the popular '80s tabletop game HeroQuest, now with everything players need for a dungeon-crawling game night. #pulseofplay https://bit.ly/420Z4lE

The Toy Book recently revealed the finalists for its inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play. Here are the finalists for Viral Hits of the Year: 🏅Funko Pop! Jason Kelce (Shirtless) (Funko) 🏅Kanoodle Ultimate Champion (Educational Insights) 🏅MGA’s Miniverse (MGA Entertainment) 🏅Sticki Rolls (Sky Castle Toys) 🏅Wham-O Slip ‘N Slide Air (Wham-O) Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games #viral

A new year brings new toys and, in some cases, new companies. Former Creative Kids President Daniel DeLapa enlisted "Blippi" creator Stevin John as Chief Content Officer for his new company, Born To Play. Stay on the #pulseofplay and get the details at The Toy Book! https://lnkd.in/gzrcaR5x #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

The Toy Book recently revealed the finalists for its inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play. Here are the finalists for Outbound Licensing Program of the Year: Honoring the products that connected to a wider audience beyond the toy industry and became a part of the mainstream conversation: 🏅Barbie 65th Anniversary (Mattel) 🏅Minecraft 15th Anniversary (Mojang) 🏅Polly Pocket 35th Anniversary (Mattel) 🏅Squishmallows McDonald’s Happy Meal Promotion (Jazwares) 🏅Transformers (Hasbro) Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games #licensing

Feel the influence of these Pulse of Play Awards finalists! INFLUENCER ACTIVATION OF THE YEAR: The best use of digital influencers and product advocates 🏅Hatchimals Alive Mystery Hatch x Jason Kelce (Spin Master) 🏅Learning Resources x David Henrie – Playfluencer Movement (Learning Resources) 🏅Soppycid Reusable Water Balloons (Dongguan Sionmaker Technology Co.) 🏅Tasty Tinies “Tiny Treats, Big Flavor” Influencer Launch Campaign (Beacon Media Group for Goliath) 🏅UNO Chief UNO Player (Mattel, Inc.) See all the categories and finalists here: https://lnkd.in/gznGmKFc Final judging is in progress! Stay tuned. 👀 #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

These retailers were making moves this year! The Toy Book recently revealed the finalists for its inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play. Here are the finalists for Retailer of the Year (Independent, Specialty, & Hobby): Honoring the best achievements in overall toy and game retail across all fronts — in-store, e-commerce, digital marketing, brand activations, etc. 🏅 FAO Schwarz 🏅HobbyTown 🏅Learning Express Toys & Gifts 🏅Outback Toys, LLC 🏅Village Toy Castle See all the categories and finalists here: https://lnkd.in/gznGmKFc Final judging is in progress! Stay tuned. 👀 #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

Real Estate Company David S. Brown Enterprises, Ltd welcomes Totally Toys to Owings Mills. #pulseofplay https://lnkd.in/eaMpFBs2

We can't get enough of these collabs! Here are the finalists for Crossover Collaboration of the Year in The Toy Book's Pulse of Play Awards! CROSSOVER COLLABORATION OF THE YEAR Honoring the best crossover or brand mash-up toy or game 🏅Care Bears x Universal Monsters (Universal Pictures Products & Experiences x Cloudco Entertainment) 🏅Hot Wheels x Transformers (Mattel, Inc. x Hasbro) 🏅Squishmallows x Harry Potter (Jazwares, LLC x Warner Bros. Discovery Global Consumer Products) 🏅MGA’s Miniverse Make It Mini Potions (MGA Entertainment x Warner Bros. Discovery Global Consumer Products) 🏅Monster High x Wednesday (Mattel x Prime Video & Amazon MGM Studios Consumer Products) See all the categories and finalists here: https://lnkd.in/gznGmKFc Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

The Toy Book recently revealed the finalists for its inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play. Here are the finalists for Cultural Moment of the Year: Honoring the products that connected to a wider audience beyond the toy industry and became a part of the mainstream conversation 🏅 Fisher-Price, Inc. x John Legend: The Music Starts Here (Mattel, Inc.) 🏅Furby Wuz Here (Hasbro) 🏅Rubik’s Cube 50th Anniversary (Spin Master) 🏅Squishmallows: Jeopardy — “Going Soft for $600” (Jazwares, LLC) 🏅Tetris x Blue Scuti (Tetris) See all the categories and finalists here: https://lnkd.in/gznGmKFc Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

The Toy Book recently revealed the finalists for its inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play. Here are the finalists for display of the year: • schleich®: Toronto Zoo Larger-Than-Life Displays • Mattel, Inc.: Walmart’s Fisher-Price “Childhood Starts Here” Trendpod • Moose Toys x MINISO USA: XOX Kweenie • PMI Kids World: Stumble Guys Toys Half Pallet Display • Spin Master's GUND x Saatchi: Toys “R” Us at Macy’s Herald Square, International Friendship Day Presentation Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games