Moose Toys

Wrapping up 2024 with a bang! 🚀 This year, our teams shattered norms, disrupted categories, and introduced game-changing innovations to bring more SUPERHAPPY to kids everywhere! We're beyond proud of what we've accomplished, and guess what? 2025 is going to be even BIGGER! We. Are. Moose. 👏🎉 #MooseToys #WeAreMoose #ToyInnovation #BigThingsAhead

Our team in Melbourne is bursting with inspiration after a special guest visit from the creators of Bluey, Ludo Studio on Friday Since this very special Heeler family took to the screen back in 2018, celebrating our iconic Aussie way of life and sharing real topics in a fun and relatable way, Bluey has become a global sensation, bringing smiles and laughter to people of all ages. Six years on, Bluey is the most watched show in the U.S., not to mention the top broadcast program in Australia and a firm favourite in many other markets around the world. The LUDO team generously shared the inspiration behind the show and the key ingredients to its success. A heartfelt thanks to Sam Moor and Charlie Aspinwall for spending time with us and sharing your unmatched passion and creativity - we are very proud to be part of the team taking Bluey to the world 💡 #LifeAtMoose #WeAreMoose #Bluey

Hold on to your mutation chambers, our game-changing collab with MrBeast has hit new heights! 🌍 Our MrBeast Lab Mutators just hit #1 in U.S. Action Figure sales for the second month straight, and MrBeast Lab Swarms 2-figure and 5-figure Packs were the #1 and #2 top selling items in Action Figure Collectibles for the same period 💥 While over in the UK, year-to-date, the MrBeast Lab brand is the #1 new property! Huge shout out to everyone who made this collection and launch one of the greatest of all time! As we head into the holiday season and beyond, we can’t wait to see how this brand continues to grow 💪 #WeAreMoose #MooseToys #ToyInnovation #MrBeast

Whether it’s a mini-sode or a mega-size adventure, we’re all about Bluey! And watching our favourite Aussie family take over the Macy’s Thanksgiving Parade in the heart of Manhattan this year was an extra proud moment! 🦘💙 Moosies Joseph Smith and Robert Knox had the privilege of being part of the crew on the ground, ensuring that nothing— not even the weather—could rain on Bluey’s parade! 🌧️🚀 #LifeAtMoose #MooseToys #Bluey

Going for GREEN 🌿 We are thrilled to have earned multiple industry accolades in the last month in recognition of our progress in sustainability 🏆 First up, we received an Industry Sector Reporting Award at the 2024 Australian Packaging Covenant Organisation (APCO) annual awards for our efforts in sustainable packaging design. This award recognises alignment to APCOs Sustainable Packaging Guidelines, showing strong leadership in minimising packaging waste and promoting recyclability, underscoring our ongoing efforts to meet the 2025 National Packaging Targets. Also last month, we were named Sustainability Supplier of the Year by BIG W, highlighting the proactive role we have been taking to advance sustainable practices in our supply chain. These achievements represent a huge amount of work by the team who continue to make positive strides towards a more sustainable future. Go Moosies 👏 #WeAreMoose #Sustainability

Moosies around the world bring to life our values of being outrageously playful, with wild imaginations, every day. As a passionate, multi-generational team, we're always learning from each other, just ask our SVP of North American Sales, Jeff Hurst. Pop off, Jeff. #LifeAtMoose #MeetTheMoosies

Let's hear it for the #MooseToys DM4 Ultimate Fart Blaster 💨 Not only has this game-changing toy been selling fast and topping holiday must-have lists, but last week it was named Universal Products & Experiences 2024 Innovative Product of the Year 🎉 What a huge honour that is testament to the entire team from product design right through to marketing and every department in between - far too many to fit in one photo. Well done Moosies! 👏 Carl Ebinger Jason Cawdell Joseph Smith Fraser Paterson Yohan Cho #Innovation #LifeAtMoose #ToyDesign

Giving back is part of the #MooseToys DNA. Not just through the Moose Happy Kids Foundation, but for all our Moosies in every corner of the globe. In all our key regions around the world, we have passionate Moosies who foster deep relationships with charities and community groups in the local area that need support, whether that be financial, people power or product donations. Recently our Melbourne cohort worked on a very special project to transform the kid's area at the Asylum Seeker Resource Centre into a welcoming, inclusive and inspiring space. Thanks to our friends at Kmart Australia Limited who generously donated furniture for the space, the MANY Moosies who invested time and love into the project that has already had a transformative impact and Kon Karapanagiotidis OAM and the ASRC team for their guidance and partnership 🙏🏻

It's a good day when our Melbourne office gets a visit from our favourite groodle, Harvey. Not only is he one of our resident Moose pooches but he is also an im-paw-tant part of Story Dogs 🐾 Story Dogs is a not-for-profit organisation that utilises the positive impact dogs have on children to help them find joy in reading. There are more than 600 Story Dogs visiting primary schools around the country and we are very proud to support Harvey as one of them. Harvey has been spreading the Superhappy at a local primary school each week where he sits one-on-one with students for reading and the impact he is having, alongside owner Pauline, has been incredible. Our Melbourne community team were thrilled to receive a plaque from Story Dogs last week to commemorate our support of the program. To learn more about Story Dogs, including ways to volunteer or support, please visit https://lnkd.in/gxN44ynv 🐕 Matt McShane Scott Hagart Belinda Cuddon Peta Taylor Alysha Curtis Pauline Thompson #MooseToys #StoryDogs #LifeAtMoose

Christmas has arrived early for us with three of our innovative products making the prestigious DreamToys Top 20 list for the second consecutive year 🙌🏻 The DreamToys list, curated by the UK Toy Retailers Association, is considered the definitive guide to the season's must-have toys, compiled by a panel of expert toy retailers from independent shops to major national chains. #MooseToys that made the list as revealed by #DreamToys ambassador, broadcaster Helen Skelton: ✈️ Bluey 3-in-1 Transforming Plane 💨 Despicable Me 4 Ultimate Fart Blaster 🐧 Little Live Pets My Walking Penguin Waddles The list is widely regarded as a precursor to the most popular gifts this holiday season so no doubt there will be lots of Moose magic under the tree this year🎄 https://lnkd.in/dM_bw8by