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We can't get enough of these collabs! Here are the finalists for Crossover Collaboration of the Year in The Toy Book's Pulse of Play Awards! CROSSOVER COLLABORATION OF THE YEAR Honoring the best crossover or brand mash-up toy or game 🏅Care Bears x Universal Monsters (Universal Pictures Products & Experiences x Cloudco Entertainment) 🏅Hot Wheels x Transformers (Mattel, Inc. x Hasbro) 🏅Squishmallows x Harry Potter (Jazwares, LLC x Warner Bros. Discovery Global Consumer Products) 🏅MGA’s Miniverse Make It Mini Potions (MGA Entertainment x Warner Bros. Discovery Global Consumer Products) 🏅Monster High x Wednesday (Mattel x Prime Video & Amazon MGM Studios Consumer Products) See all the categories and finalists here: https://lnkd.in/gznGmKFc Final judging is in progress! Stay tuned. 👀 #pulseofplay #PulseofPlayAwards #toyindustry #toys #toycommunity #toynews #licensing #entertainment #retail #specialtyretail #massretail #massspecialtyretail #consumerproducts #games

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