Sendspark

Video is not a substitute for poor content. It’s the same as email copy, or a call script. It’s not about it looking pretty, it’s about what you’re saying in it. Now doing this at scale is ideal, yes, but you gotta nail the individual instances first. So my advice, send manual videos first - see the results. Once you find success, scale it out with tools like Sendspark. My 3 cents.

🎄Day 8 of Sendspark Success: Personalize and Save Time with Templates ✨ Let’s talk about one of my favorite time-saving features in Sendspark—Templates! 🤓 Whenever you create a Sendspark video, you can add a header, message, and call-to-action (CTA) directly on your video’s landing page. On top of that, you can use merge tags in each of these sections to personalize the text automatically for every viewer. So not only is your video personalized, but the entire landing page feels tailored for your viewer. But let’s be honest—if you’re running a recurring outreach or campaign, typing out the same text for every new video can be time-consuming and unnecessarily repetitive. 😅 So Sendspark came up with the best solution to save the day—Templates! Once you’ve crafted the perfect header, message, and CTA, you can save it as a template and instantly apply it to future videos. Of course, adding text around your video is optional, but it can make a big difference. If you do choose to add text, here are a few tips to make it impactful: ✨ Header: Use this to grab attention. Keep it short, clear, and impactful. For example: "[First Name], Let’s Connect" or "Quick Update Just for You." ✨ Message: Spark curiosity and intrigue your viewer. Think of it as a teaser to encourage them to watch your video. ✨ CTA (Call-to-Action): Make your CTA actionable and clear, like: • Reply with your thoughts • Register for the webinar below • Watch this next video 🗓️ There’s also a section to embed your calendar right on the video’s landing page. This makes it easy for viewers to schedule time with you in one quick and easy step—without ever having to leave the video. Templates save time while letting you personalize every video’s landing page, making your outreach both efficient and impactful. If you’re using Sendspark, don’t keep the creativity to yourself! 😌 Share some of your favorite headers or CTAs that make your video landing pages shine. ✨

Say it with video! Wanna explain? Video! Wanna show? Video! Wanna introduce? Video! I use Sendspark for all my sales and social selling video recordings.

🎁 Another day, another grand prize winner! Day 15 of 24 Days of Go-to-Network goes to... Dan Hopkins, Business Development Representative at Paddle! You've won 1,000 AI video minutes from Sendspark! ❤️ Thank you for subscribing to the Warm Revenue Weekly 🔥 newsletter – we'll send you a DM and connect you with the Sendspark team shortly! 〰️〰️ Day 16 of 24 Days of Go-to-Network is going live SOON, and the Seamless.AI team has a great advent gift for you to open on our virtual advent calendar today! The grand prize winner for today will receive a $250 Amazon Gift Card and 500 credits to use on the Seamless.AI platform. Subscribe to our newsletter, Warm Revenue Weekly 🔥 and you're automatically entered to win! 👉 commsor.com/newsletter

Free Trials vs. Demo Bookings: How to Actually Convert Signups 🤔 If you’re a B2B startup with a free trial or demo option, there’s one golden rule: every customer interaction needs to feel personal and intentional. Here’s how to think about it 👇 ➾ Free Trials: It’s All About the Events Offering a free trial is great, but it’s only as good as your follow-up. You need tools like Intercom to track exactly what your customers are doing—and more importantly, not doing. Hotjar and Google Analytics might show you overall trends, but they don’t help you understand individual users. Instead of relying on time-based follow-ups (“Day 3: Send an email”), build event-based workflows to guide your trial users through their journey. ➾ Business Email or Nothing If you’re letting anyone sign up with a personal email, you’re leaving data on the table. Without a business email, LinkedIn profile, or website, you can’t enrich their data to learn who they are. Think of who is your scrapable ICP (shoutout to Nadja Komnenic for this one 🙌) Pro tip: Always ask for a business email. Or, if you really want to allow personal emails, add a post-signup popup to capture more information. It’s not the smoothest UX, but it’s better than having zero insights. ➾ Demo Bookings: Personalisation Wins If you’re skipping free trials and going straight to demos, the experience has to feel tailored. Tools like zcal and Sendspark Bethany Stachenfeld can help you create personalised meeting invites and videos. Want to go deeper? Check out Hyperise Ian Naylor for personalised website experiences based on visitor IP. These small touches make a big difference. ➾ Live Chat and Exit Popups: Yes, You Need Them Live chat isn’t optional—it’s how your customers ask questions in real time. If you don’t have it, you’re basically saying, “We’re not available to talk.” Exit popups might feel old-school, but when done right (looking at you, RB2B Adam Robinson), they work. Use them to ask for feedback, share offers, or even just provide a way to stay connected. Whether it’s a free trial or demo, your job is to remove friction and build trust. Tools are great, but what really matters is making every customer feel like they matter—because they do. What tools or strategies have worked for you? Let me know!

Most emails fail because they’re generic. You need this prospecting strategy to get x2 more replies. Your prospects probably get many emails every day. I think 80% of them are text emails. That’s where you will stand out. Here’re some tips I use to get better results from cold emails: → Be relevant. → Use soft CTA. → Focus on pain points. → Use GIFs in follow ups. → Keep emails 50-75 words. → Use an intent-based approach. → Keep subject lines to 2-3 words. → Write at a 6-7th grade language. → Give them free value. (Lead magnets) → Leverage personalized video emails at scale. I use Sendspark to create personalized videos at scale. The best part? Using personalized videos is still underestimated. People connect with people, not robots. But most people don't use it. Now you can leverage it. After that: You will build trust. You will increase conversion rates. You will grab attention better than text. Pro tips I use for video prospecting: - Don’t send the video in the first email. - Always do A/B testing between videos. - Use personal videos on Linkedin as well. - Ask for permission to send the video first. - Send video in follow-ups after positive reply. This strategy works today. Do you use personalized videos in your prospecting strategy? ____ I’m Can, founder of Allbound OS. → Get my $2000 AI outbound workflow for free. (Click my name and you will find this in my profile)

🎁 Giveaway alert 🚨 We love everyone that has supported us this year. So we thought we’d give back! On Monday we are running a contest where two lucky followers of this page will receive a $200 gift card and some custom Sendspark swag! All you have to do is make sure you are following our company page to be in with a chance of winning! Be sure to tell a friend 🙌 Thank you for all the support this year ❤️ #linkedingiveaway #saas

9 ways we use AI in sales: AI can sometimes feel very fluffy so here are a few use cases going beyond using ChatGPT to write a cold email. 1. Claygent (Deep Research): Give it a research task about a list of prospects, it does the hard work. 2. Telescope (Account Suggestions): Swipe yes/no on prospects until it learns who you want. 3. Attention (Notes & Follow-ups): Takes call notes and drafts follow-ups for you. 4. Twain (Copy Help): Write your sales copy, Twain shows you how to make it better. 5. Instantly.ai (Email Warm-Up): Simulates interactions between your mailbox and other mailboxes to build your email reputation. 6. Ocean.io (Find Similar Companies): Finds more prospects similar to your best clients. 7. Sendspark (Personal Videos): One video turns into 100s of “personalized” ones. 8. Humanlinker (Personality Tips): Understand your buyers’ personality to talk to them better. 9. Smartlead (Reply Categorization): Analyzes prospect's replies and automatically categorizes them for you. Which one did you try already? PS: Any other use cases you would add?

Here's to the future 🥂 I love seeing these messages from Sendspark customers... Never gets old!

Our social playbook drove over 5,000 leads for Sendspark this year. In 2025, we’re aiming to triple that number ⬇️ Social selling and executive content have become all the rage recently—and for good reason: when done right, it works. We got in early on this trend and built an incredible inbound engine, which accounts for a large share of our self-serve sign-ups. Here’s how we plan to level up in 2025: 1. Doubling down on video content I’ll admit it: I wasn’t thrilled about jumping into vertical video. But LinkedIn’s algorithm loves it. So expect more tactical video content from us, driving organic growth for Sendspark at scale. 2. Scaling thought leader ads We’ve tested this approach, but after chatting with my pal Nick Lafferty we’re going all-in. In 2025, we’ll amplify executive content from Bethany Stachenfeld and myself—and even third-party voices saying great things about us—targeted directly at our top-tier accounts. 3. Supercharging social signals and creative outbound We’ve been scanning for competitor mentions and prospecting signals, but we aim to do much more of this. Next year, we’ll deploy a system to monitor every relevant signal, leverage AI to craft personalized outbound messages, and convert more signals into revenue. 2024 was a record year for Sendspark, but 2025 is all about building on that momentum through social. What plays are you running in 2025 to drive leads on LinkedIn? #saas #growth