Primary Venture Partners

Product management is the ultimate CEO training ground. It forces you to think end-to-end—prioritizing, testing, and innovating with a laser focus on execution. At BILL, former Chief Product Officer Irana Wasti ensures product teams operate with autonomy, thinking like CEOs in their own right. The mandate? • own the outcome • invest human capital and resources in the right areas • take bold, calculated risks In this episode, Irana shares her playbook on empowering teams at every level, product obsession, and driving sustainable growth for SMBs. Link in the comments.

4 in 5 SMBs want AI. But it begs the question: what complexities are they aiming to mitigate with it? Irana Wasti, former Chief Product Officer at BILL, sees AI as an enabler—optimizing solutions to be more efficient, intuitive, and scalable. She believes the way forward is: identifying specific pain points SMBs face → leveraging AI to address them with precision. In this episode of Change Order, Irana shares how AI can empower SMBs to scale when deployed strategically. Tune in for the full conversation using the links in the comments below.

Serving SMBs is absolutely worth it. Why? Because the challenges are persistent—and that’s the opportunity. With over 80% of SMBs actively seeking AI, Irana Wasti believes it’s only an enabler, not the solution. As the former Chief Product Officer of BILL, she spearheaded the automation of AR/AP workflows to refine liquidity management, reduce friction, and help SMBs optimize cash flows. In this episode of Change Order, she unpacks: • balancing global ambitions with hyper-local adaptability • why AI is an enabler—not the solution • empowering teams to act like CEOs Watch using the link in the comments below.

Where should customer growth live? What skills matter most for meeting growth goals? In the final Tactic Talk of 2024, Cassie Young answers these questions and more with the CURE framework.

Sharing a step by step guide that Gabriella Monico and I put together for potential founders on how to find the next $1B+ opportunity in vertical AI based on over 1,000 founder, buyer, executive and VC conversations over the last year. If you're working on something serving a specific vertical we want to hear from you! Part 2 coming soon.

Silicon Valley Bank was thrilled to host Primary Venture Partners and some great founders to honor their inclusion in Primary's 2024 NYC Fintech Focal list. Henry Bradlow Aaron Bai Sahil Phadnis Ameer Shujjah Andres Santos Ralph Betesh Sharlene G. Carlo Kobe Scott Smith Kieran O'Reilly Rory O'Reilly Dave St. Geme Mary H. Ashwin Raghu Ross Mechanic Martin Pustilnick Akshay Venkitasubramanian Daniel Wertman Guy Leibovitz David Kleinhandler Hilliard Milner CA(SA) Emily Man Nour Obeidallah Rachel Pavey Ilana Fass Beau Kraft Matthew Corbin Nancy Trieu, MBA Noah Grubman Deepak Bapat Naunidh Singh Bhalla Olivier Babin Glenys De Sousa https://lnkd.in/ePrRyZa2

Calling all SF-based VP- or C-level woman in SaaS—we're bringing Cassie Young's "On the Business" Mastery Series to San Francisco! In November ‘23, we assembled a group of 100+ women leaders from venture-backed SaaS companies for a half-day P&L mastery session, offering talks on P&L fluency for every function, "First Team" leadership, and scaling networks. Since the inaugural event, we’ve hosted the event quarterly in NYC, taken it on the road to London, reached over 500 attendees, and have maintained a <2% no-show rate and NPS of +91. For our first-ever SF program, we'll be offering a general session with topics that span EVERY functional area. More speakers and content coming soon, but a sense of what to expect... 📈 Cassie Young will dive deep into the two most common exec-level operating pitfalls and offer a deep look at what SaaS leaders need to know coming into 2025, both in the market and specific to their board plans 💰 SaaS P&L Walkthrough with Elena Gomez, CFO at Toast and another powerhouse SaaS CFO! 💼 Embracing a GM Mindset as a CRO with Allison Metcalf, CRO at Cloudinary and former CRO of Demandbase 🤝 Succeeding in the Boardroom with Erica Brescia, MD at Redpoint and former COO at GitHub as well as April Underwood, Co-Founder of Adverb Ventures and former Chief Product Officer at Slack 🚀 Irana Wasti, former Chief Product Officer at BILL, will talk about her journey from product leadership roles into GM and President-type leadership opportunities 💻 Financial Metrics for Product & Engineering with Shelley Perry, SaaS ScaleUp Investor/Board Member & Former CTO of Ticketmaster & HP SaaS 🔗 Shelley will also lead a session on the Power of Strategic Networking If you're a VP- or C-level woman in SaaS, please consider joining us; applications are due by 12/31 and we'll select 100 women to join us. This event is free of charge for those invited to attend. APPLY HERE: https://lnkd.in/eiAngWRE

FINAL REMINDER: Factor Fellowship applications close THIS SUNDAY at 11:59p ET! Last call - make sure to apply before the deadline! https://lnkd.in/eFW7cdqY

✈️✈️ SAN FRANCISCO, at long last our acclaimed "On the Business" program for senior women in SaaS is coming your way on Tuesday, January 21! ✈️✈️ 💡Real talk: many women struggle to land and/or excel in the C-Suite because they spend too much time working IN the business versus ON the business. They manage their own functional lanes well, but often under-index on the 1) P&L command - an ability to tie their work back to the company's top and bottom lines and 2) “First Team” working style required to crush it. Primary Venture Partners is committed to changing this narrative with our “On the Business” mastery series for female executives (VP- or C-Suite only) at B2B SaaS companies💡 We hosted our inaugural On the Business event a year ago and following incredible feedback, have been running quarterly programs to continue the momentum. These events have been phenomenal because of the quality of the women who've joined us; to date we've reached 500+ women at companies that run the gamut from Series A startups to public companies. This is a program with a <2% no-show rate and a +91 NPS. It never disappoints. For our first-ever SF program,, we'll be offering a general session with topics that span EVERY functional area. More speakers and content coming soon, but a sense of what to expect... 💁♀️ Yours Truly will dive deep into the two most common exec-level operating pitfalls and offer a deep look at what SaaS leaders need to know coming into 2025, both in the market and specific to their board plans 💰 SaaS P&L Walkthrough with Elena Gomez, CFO at Toast and another powerhouse SaaS CFO! 💼 Embracing a GM Mindset as a CRO with Allison Metcalfe, CRO at Cloudinary and former CRO of Demandbase 🤝 Succeeding in the Boardroom with Erica Brescia, MD at Redpoint and former COO at GitHub as well as April Underwood, Co-Founder of Adverb Ventures and former Chief Product Officer at Slack 🚀 Irana Wasti, former Chief Product Officer at BILL, will talk about her journey from product leadership roles into GM and President-type leadership opportunities 💻 Financial Metrics for Product & Engineering with Shelley Perry, SaaS ScaleUp Investor/Board Member & Former CTO of Ticketmaster & HP SaaS 🔗 Shelley will also lead a session on the Power of Strategic Networking If you're a VP- or C-level woman in SaaS, please consider joining us; applications are due by 12/31 and we'll select 100 women to join us. This event is free of charge for those invited to attend. APPLY HERE: https://lnkd.in/eYA6nWdM

NYC’s VC Reverse Pitch was incredible! We had an amazing turnout with nearly 150 founders and investors joining us for the event. While we wish we could have accommodated everyone who applied, definitely next time! A huge thank you to all who attended and contributed to making the event so impactful! 👏🏼 A special shoutout to our incredible VC presenters: 💡 Bryce Johnson of Primary Venture Partners 💡 Tanya Beja of AlleyCorp 💡 Kristin McDonald of Eniac Ventures 💡 Kaila J. Lim of Antler 💡 David S. Rose of New York Angels Your expertise and willingness to share were the highlights of the event! We’re also deeply grateful to our sponsors: 🤝 Justworks – Mike Dunckley 🤝 Fidelity Private Shares – Jason Hammond 🤝 Arc – Brendan Bettencourt and Logan Holland 🤝 Crowe – Eric Evans, CPA 🤝 HubSpot – Walter Mannino and Cristine Jones 🤝 Forecastr – Jeff Erickson Your support made this all possible, and we couldn’t have done it without you! Thank you all once again! See you soon, NYC! #FNF #VCReversepitch #connect