Pixalate

🎯 Which #CTV sellers are crushing it on Samsung Smart TV? 1️⃣ Siprocal 2️⃣ Magnite 3️⃣ FreeWheel 4️⃣ Verve 5️⃣ Connatix Based on the analysis of 50B+ impressions, Pixalate's Q3 2024 Seller Trust Index provides a comprehensive view of #programmatic ad sellers based on quality across the #advertising supply chain. See all of the CTV rankings here: https://pixal.at/3CU9glB

💸 #IVT is draining billions ($1.5B lost to mobile app ad fraud) from programmatic budgets. Pixalate's Q3 2024 IVT Benchmark reports reveal mobile, #CTV, and web trends. Protect the bottom line - explore the data: https://pixal.at/4iJhIo7

✨✨ The Las Vegas lights shine even brighter as we approach #CES2025. Join Pixalate at the ARIA Resort & Casino from January 7 to 10 to discover how our cutting-edge platform drives innovation in the #adtech industry through advanced transparency, robust ad fraud protection, and unwavering privacy #compliance. See us in action and book a demo or meeting today: https://pixal.at/49kBstQ 🤝 Team Pixalate @ CES: Jalal Nasir, Amin Bandeali, Jason Dias, Tyler Loechner, Ronnie Mellow, PMP, Allison McKeegan, Kevin Yoder, Faizan Mazhar, Jen Miller, Derek Feuerman, Madeleine Boudreau, Courtney Morrison Carns, and Brianna Bascherini

🇺🇸 Here are the CTV #SSP market share leaders in the U.S.: Apple TV Edition 🥇 Adtelligent Inc. (36%) 🥈 FreeWheel (11%) 🥉 IndiCue (9%) Explore Pixalate's Q3 2024 SSP market share data across #CTV...and while you're there, browse the #mobile apps and web rankings, too: 🇺🇸 https://pixal.at/4gv0j0p

Global Q3 '24 ad #fraud surges 👇 📈 CTV traffic has the highest #IVT rate at 23%, rising 44% YoY (mobile apps and web closely follow) 💸 $1.5B+ lost annually in mobile app and #CTV ad spend due to fraud 🍎 🟢 Apple App Store apps perform better (16% IVT) compared to Google Play Store (25%) 🚧 A 30% IVT rate was captured on the #Safari desktop web browser Download and explore all of the data in Pixalate's Q3 2024 Global Invalid Traffic (IVT) and Ad Fraud Benchmark Report: https://pixal.at/3Zyauu7

🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇫🇷 Who are the Q3 '24 SSP #programmatic leaders in EMEA? 🇪🇸 🇩🇪  ☑️ A Web Winner: #Google AdExchange is no. 1 for #web market share in Spain (33%), Germany (29%), the UK (23%), and France (20%) 📺 CTV Contenders: On Roku (28%) in the UK, Xandr Monetize ranks 1st, while it secures 2nd place (49%) on Amazon Fire TV in Germany behind Magnite (65%) 📱 One Captures Market: Verve solidifies its lead in #mobile app traffic on Google Play Store apps across the UK (72%), France (68%), Spain (59%), and Germany (57%) Explore Pixalate's Q3 2024 SSP market share data across #CTV, mobile apps, and the web: UK: https://pixal.at/3BdkocR France: https://pixal.at/3BnAQal Spain: https://pixal.at/3VAwnIl Germany: https://pixal.at/41MUgQX

Q3 2024 #web traffic IVT rates diverge across regions and countries in new Pixalate report 👇 ⬆️ North America: U.S. and #Canada see a 17% IVT rate on web traffic ▪️ LATAM: Mexico experienced a 12% web traffic IVT rate ☑️ EMEA: #Spain has the lowest regional web traffic IVT in EMEA (9%) 🎯 APAC: #Japan and India share the lowest web IVT at 9% Download the reports for detailed country IVT rates across CTV, web, and mobile apps: Singapore - https://pixal.at/3VzDhNI  Germany - https://pixal.at/4gsp7pS  Canada - https://pixal.at/4ffSoTM  Mexico - https://pixal.at/3VtYQPJ  France - https://pixal.at/4ishIbP  Japan - https://pixal.at/3ORm4Mb  China - https://pixal.at/4g9dbcW  Brazil - https://pixal.at/41wrzr4 Spain - https://pixal.at/49xKxj0  India - https://pixal.at/3ZMUiqh - USA - https://pixal.at/4ffbPfx  UK - https://pixal.at/3Dkod0a 

📍 Take an excursion around the globe and see how top #sellers like Outbrain, Alayans, Mediavine, AdaptMX, InMobi Advertising and more fare (hint: they come out on top) in Pixalate's Seller Trust Index and #SSP market share rankings for Q3 '24. Find it all here in this week's research recap: https://pixal.at/3VGpHbI

🚨 How secure is your programmatic supply chain, really? Invalid traffic, bid dupes, unauthorized sellers - the threats are real. Tomorrow, join Pixalate and Start.io at 11:00 EST (UTC -5) for #programmatic ad insights covering: 🎭 Unmasking mitigation invalid traffic & #fraud mitigation strategies 🤝 The imperative of trust and transparency in the supply chain ⚒️ Leveraging tools like the Seller Trust Index and #SupplyChainObject validation to protect your digital investments Save your seat today: https://pixal.at/4f3bHzE

🇨🇦 🇺🇸 SSP Market Shifts: Q3 2024 data reveals North America market share leaders... 🏃➡️ Google's Domain: Google AdExchange leads (22%) in Canada on both web traffic and mobile app traffic in the Apple App Store (24%) 📺 Magnite's CTV Dominance: On Roku in Canada, Magnite leads with 28% and in the U.S., they're also no. 1 (33%) 📶 Verve on Top: In the U.S., Verve is No. 1 in mobile app traffic on Apple App Store apps (20%) 🕸️ Google AdExchange Maintains Its Hold: In the U.S., Google AdExchange takes the top spot for U.S. web traffic (13%) Explore Pixalate's Q3 2024 SSP market share data across CTV, mobile apps, and web: 🇨🇦 https://pixal.at/4fclEus 🇺🇸 https://pixal.at/4gv0j0p