IndiCue

Netflix and FIFA have agreed a deal for the streaming giant to have exclusive US broadcasting rights to the next two FIFA Women's World Cup™ tournaments. FIFA unbundled media rights from the men's bidding for the first time for the 2027 and 2031 Women's World Cups. Fox Corporation has the men's World Cup deal through 2026. #CTV #OTT

CTV generates more ad revenue on a per hour viewing basis than linear TV, according to EMARKETER. Although linear TV generates more than six times the amount of advertising time spent than CTV, the two are more similar in other regards. Read the full report using the link in the comments below. #OTT #CTV

Netflix will launch its in-house ad tech stack in the US in April 2025, according to VP EMEA Advertising, Damien Bernet. It allows advertisers to control their ad buys directly within the Netflix platform rather than through a third-party service. “We need our own adtech platform to be able to innovate and be flexible enough to create new solutions for our advertisers,” Bernet said, adding that the company is “building this for the very long term”. #OTT #CTV

The global ad industry will surpass $1 trillion in total revenue for the first time ever this year and climb 7.7% in 2025, according to GroupM. CTV is expected to drive the global ad spend growth, reaching $70 billion in 2029, although "traditional TV" is still projected to hit $116 billion. Source: "This Year Next Year" Report-->https://lnkd.in/dxEHpdzT

For the first time ever, the Oscars will be available to stream live on Hulu. The 2025 telecast will be the first-ever Academy of Motion Picture Arts and Sciences Awards ceremony to air live on a streaming service. #OTT #CTV

WATCH: TVREV's "CTV State of the Union" webinar with Telly TV, LG Ad Solutions, and Strategus hosted by Alan Wolk. LINK--> https://lnkd.in/g5aq2nwY

Walmart has completed its acquisition of VIZIO. The acquisition will bring to market new and differentiated ways for advertisers to meaningfully connect with customers via Walmart Connect. The companies will continue to operate separately for the foreseeable future. #CTV #OTT

The global TV operating system (OS) market is exploding, projected to reach nearly $500 billion by 2030. The Trade Desk sees the TV OS as a way to extend reach and influence in the advertising world. Walmart, on the other hand, sees the TV OS as a way to bridge the gap between entertainment and commerce, creating a seamless shopping experience that integrates with their vast retail network. From: Christian Knaebel #CTV #OTT #streaming

Recent data suggests that Samsung Electronics’s long reign as the world’s biggest selling TV brand is under greater threat than it has been for years. This sudden threat is no longer coming from its traditional South Korean rival, LG Electronics. Instead its sales lead is being eaten into by two Chinese brands: Hisense Group and TCL. #CTV #OTT #streaming

https://lnkd.in/gK7bEuKQ Today in 1976, Network (the film) was released. A film about Media - THE FILM about Media - is ageless...and it's climax is an Oscar Nominated 5 minute speech (shortest screentime for a nomination) by the actor Ned Beatty explaining what drives the media ecosystem - and the world economy: "The world is a business, Mr. Beale." It's been almost 50 years and our entertainers are more valuable than ever.