In case you missed Tinuiti's Digital Marketing Panels last week, make sure to watch this recording featuring our very own Nicole Eisenberg on the "From Shopping Carts to Sports Stadiums: Media Networks Reimagined" panel. https://lnkd.in/eiEBkEA8
Nexxen
Advertising Services
New York, NY 13,219 followers
The flexible advertising platform that connects data to deliver desired outcomes.
About us
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).
- Website
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https://www.nexxen.com
External link for Nexxen
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
Get directions
1177 6th Ave
New York, NY 10036, US
Employees at Nexxen
Updates
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It's so great to hear directly from our partners that our technology and valuable partnership with Proximic by Comscore as our preferred contextual SSP partner can help them see outstanding results!
When it comes to programmatic CTV advertising, seamless execution is key. Through Nexxen's platform, Unilever's Pot Noodle CTV campaign drove scale and strong video engagement by leveraging Proximic by Comscore's ID-free Predictive Audiences to reach Convenience Cooks and people ages 18-34. Contact our team to learn more about how Proximic can help you scale your CTV audience reach: https://lnkd.in/eh-3S95N
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Nexxen’s strengthening our team with the addition of Carine Spitz as VP, Sales and Client Services for the West Coast! With deep expertise in online video and relationships with leading brands across our industry, we’re thrilled to bring her onboard. Read more about her experience and what this means for our business here. https://bit.ly/3OY5QB3
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On the heels of our new research report with MAGNA Global—a study exploring how audience data enhances ad relevance and inspires consumer action—we sat down with Les Seifer, SVP, Global Creative at Nexxen, to learn more about the gaps in creative strategies. In our Q&A, he shares actionable insights about how brands and agencies can leverage data to increase the relevance of their campaigns to consumers, particularly across growing channels like CTV. Read our entire conversation today. https://bit.ly/3Dffwob
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We had an incredible start to our morning yesterday at the Nexxen CTV Insights Breakfast with MAGNA Global! A big thank-you to everyone who joined us to explore how leveraging pre-activation audience data can lead to powerful results—such as a 65% lift in purchase intent. The conversations were insightful, the connections were meaningful, and showcasing the technology in action made it even more impactful. We’re thrilled to have shared this experience with such an inspiring group of marketers. Looking forward to more opportunities to connect and innovate together!
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We partnered with MAGNA Global to explore how audience data enhances ad relevance and inspires consumer action. Download our report to uncover insights into how creative optimization can help you reach consumers more effectively. Download today: https://bit.ly/3VAg1PQ
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Better gauging and guaranteeing incrementality is a key focus for today’s advertisers, especially as CTV emerges as advertising’s next frontier. And, as Tim Peterson’s latest explores, the key lies in applying data not just to audience targeting but to the creative development. Our recent research with MAGNA Global is a clear proof point, showcasing how data-informed creative – the result of consumer testing and pre-flight creative optimization – drives that sought-after incrementality, meaningfully raising both search and purchase intent. Explore the impact of these methods and all they can do for today’s advertisers in Digiday now. https://lnkd.in/edFdZvY2
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The countdown to CES 2025 is on! Our team is gearing up to showcase THE NEXT DOOR (bit.ly/3OEx4fO) – a space where the future of advertising comes to life. We’re ready to explore how innovation, technology, and flexibility are shaping what’s next. Join us as we push the boundaries of what’s possible and uncover the exciting future ahead for the industry. Can't wait to connect and discover the next frontier together!
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In this installment of Life at Nexxen, Engineering Manager Chris Wieland shares what he enjoys most about his work, his favorite music venue in New York, and how curiosity led him to adtech. https://bit.ly/3VvADsi
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2024 may be winding down, but ACR data will undoubtedly continue to prove effective in the year ahead. Nexxen’s Managing Director, EMEA – Steven Broadhead – explains the power of this data and its use cases in his latest for ExchangeWire. Read it in full today. https://lnkd.in/e9Nxfu57
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