Global Q3 '24 ad #fraud surges 👇 📈 CTV traffic has the highest #IVT rate at 23%, rising 44% YoY (mobile apps and web closely follow) 💸 $1.5B+ lost annually in mobile app and #CTV ad spend due to fraud 🍎 🟢 Apple App Store apps perform better (16% IVT) compared to Google Play Store (25%) 🚧 A 30% IVT rate was captured on the #Safari desktop web browser Download and explore all of the data in Pixalate's Q3 2024 Global Invalid Traffic (IVT) and Ad Fraud Benchmark Report: https://pixal.at/3Zyauu7
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