Lucky Beverage Co.

We are SO happy to announce our partnership with 6th Man of the Year Naz Reid from the Minnesota Timberwolves. Naz embodies the Lucky spirit - never giving up, perseverance, and creating your own luck. Naz - despite being a McDonald's High School All-American and having a great freshman season at LSU - went undrafted in the NBA. He had to craft his own path - through hard work and grit - to now having a cult-like following in Minneapolis and in the NBA. So much so that 200 people have "Naz Reid" tattooed on their bodies. Here's to Naz and the many just like him who are fiercely preparing for their moment.

Lucky Beverage Co. is in NY! They say if you can make it in NY, you can make it anywhere. And, that's what we're doing. Full speed working to get Lucky cans all over the city and Long Island. Thankful to our partners at Big Geyser Inc. for the incredible thought leadership and our media friends at Adgile Media Group for continuing to deliver at a breakneck speed. And, for Tommy Devito from the NY Giants who started last Sunday with a Lucky can in hand! Look out for us and grab a can when you can. More to come...

WE'RE GOING TO HYDE, LET'S GOOOOO 🌴 Taking over Miami Art Week with Playboy Enterprises, Inc. at Hyde Beach Miami slinging centerfold-worthy energy drinks and aura readings. What more could you ask for? #artbasel #playboy #luckyenergy

Our first music festival is in the books. We were lucky enough to work with AEG for their Desert Air festival located in beautiful Palm Springs - at the Palm Springs Air museum in front of nearly 20K festival goers. And, the lineup was amazing - featuring: Kaytranada Jamie xx Anish Kumar ATRIP Club Heat: Tove Lo x SG Lewis COBRAH okgiorgio Sam Gellaitry  Shygirl Presents Club Shy Slayyyter  VTSS Avalon Emerson Bon Entendeur Joy Orbison KETBOI69 Mall Grab Pretty Girl  Sammy Virji Sofia Kourtesis Yung Singh There was no better place to tell this brand's story than an airport hangar in the desert. We sampled thousands of cans and made so many new friends along the way. Catch you at the next event! #cpg

Our first #NACS2024 was a triumphant moment for Lucky Energy and our future. We showed the industry that when you start with a real story and tell that story in an entertaining way, magical things happen. We heard a ton of positive feedback on the product, our booth, and general positioning of our brand in the market. To everyone we met at the show - thank you so much for coming by, trying our products, and listening to our story. We're doing all things differently here and was beautiful to see such positive feedback in Vegas by industry leaders. Thank you and see you next year. #cpg #nacs

The Pitchman is such an important part of our culture. They push new ideas. Help us imagine all the possibilities. And, help us find solutions for life's little and big problems. So, we made this totally unscripted, unedited video to introduce you to our amazing founder and pitchman, Richard Laver - the best in the business. Watch Richard aka "Slick Rick" navigate the role of Pitchman - where you'll also see some famous & familiar faces along the way. Tons of brands make scripted, and produced videos to introduce their founders to prove they’re cool and relatable. Not us. We just put a camera in front of Richard and let him speak from the heart. And, to repeat none of this is scripted or edited. Just pure, authentic, REAL. Enjoy. #cpg #marketing #creativity #advertising

Come fly the friendly skies with Lucky Beverage Co. at NACS next week. We have something for the whole family. A triumphant story of our founder Richard Laver. A journey into the heights of luxury travel - the way it was always intended. And, plenty of swag and huge prizes each day. Taking off Tuesday 10/8. See you soon.

Big day for Lucky! So grateful for the team and all our partners to help accelerate this new stage of growth for the business. We're defying all odds at every turn. Great team. Great product. And great partners. A recipe to win. Thank you - Imaginary (Logan Langberg, Andrew Maxman) Sapphire Sport / Sapphire Ventures (Rico Mallozzi, Michael Spirito) Brand Foundry Ventures (Brian Spaly, Andrew C. Mitchell) Sugar Capital (Brian Sugar, Lisa Sugar) https://lnkd.in/gY6ihpZG

Lucky Beverage Co. is thrilled to be at NACS this year in Las Vegas. It's our first big trade show as a brand and we promise you, we will not disappoint. Catch us if you can at Booth #N863 - for prizes, the best energy drinks & mocktails, and a nostalgic blast from the past. Let us know if you'll be there in comments! #nacs #cpg

A special word from the one and only Nick Kyrgios. Thanks to everyone who saw us for first time during the US Open. We appreciate all the interest and love shown. More and more and more and more to come.