THE SWIFT EFFECT -- After 149 shows, The New York Times reports that over 10m people attended Taylor Swift's Eras Tour — selling over $2b in tickets.
Swift gave out nearly $200m in bonuses to everyone working the tour — including truck drivers, caterers, instrument techs, merch team, lighting, sound, production staff and assistants, carpenters, dancers, band, security, choreographers, pyrotechnics, riggers, hair, make-up, wardrobe, physical therapists and video team — PEOPLE Magazine | PEOPLE.com confirms.
A global tour that impacted not just on US GDP, but the surge in economic activity from her tour in the UK alone has estimated to have injected around £1 billion into the UK economy.
Plus according to Apex Marketing reports Swift has effectively generated an additional $331.5m in brand value for the KC Chiefs and National Football League (NFL)
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3wAmazing event w amazing brands and humans!!!⭐️❤️⭐️ Let’s keep going 🔥