We’re absolutely fizzing with joy to see OLIPOP’s holiday campaign land the #2 spot on Ad Age's Top 12 Food and Beverage Holiday Campaigns of 2024! 🎉 Our lovable yetis, OLI and POP, have officially joined the holiday Hall of Fame, rubbing elbows with some of the most iconic brands. Ad Age calls their heartwarming tale of acceptance and love one that “goes straight for the holiday heartstrings.” 🥰 We couldn’t agree more! To everyone who’s raised a can with us this season, THANK YOU for making OLIPOP part of your holiday story! And a huge shoutout to CALLEN for bringing this magical campaign to life, and to Jon Springer and Erika Wheless for including us in your list ❤️ https://lnkd.in/gMgndyg9
About us
OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciously refreshing tonic that is crafted with prebiotics, botanicals and natural plant fiber to support your microbiome and benefit digestive health. We're on a mission to provide an affordable, delicious alternative to soda that delivers leading edge health benefits to mainstream consumers. OLIPOP was created with the idea that diversity matters: in the food we eat, in our microbiome and in our communities. Our team is a group of diverse, community-minded individuals who are passionate about helping people from all walks of life make healthier decisions that will impact their overall wellness. We have an emphasis on high performance, growth mindset, authenticity, and having fun in what we do! “All official communication with potential applicants will come exclusively from @drinkolipop.com email addresses. Please verify the sender’s email handle before responding.”
- Website
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http://www.drinkolipop.com
External link for OLIPOP PBC
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Oakland, California
- Type
- Privately Held
- Founded
- 2018
Locations
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Primary
Oakland, California 94611, US
Employees at OLIPOP PBC
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Meghan Shookman
Marketing Executive | OLIPOP | 40 Under 40 Brand Leader
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Dayton Miller
Managing Partner at BFG Partners
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Amanda Paga
OLIPOP is HIRING: Procurement Analyst; Materials Planning Manager; Vice President Scientific & Medical Affairs; RGM and Commercial Planning…
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Andrea Hyde
Creative Director | Brand Experience and Design at the Intersection of Art and Commerce
Updates
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Thrilled to see OLIPOP’s holiday campaign featured in Ad Age! ✨ Thank you to our talented creative partners at CALLEN for helping bring our lovable yetis, OLI and POP, to life in "A New Kind of Holiday Cheer." This campaign beautifully combines classic holiday nostalgia with a refreshing, high-fiber twist. Here’s to shaking up traditions and spreading joy with every sip! 🙌🥤 A huge thank you to Jon Springer for the thoughtful feature! Curious to learn more? Check out the full article in Ad Age: https://lnkd.in/eG4AFnYS
Behind Olipop’s heartwarming holiday ad
adage.com
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Move over, holiday mascots—OLIPOP is redefining festive cheer with a new kind of icon. Meet OLI and POP, our two yetis bringing joy (and a dash of chaos) to the season in our new holiday campaign! These lovable yetis are the stars of our Limited Edition holiday cans in Vintage Cola & Ginger Ale, and they’re on a mission to shake up holiday traditions and share the gift of their favorite festive soda far and wide. Catch the full campaign to see how OLI and POP are adding a fresh twist to holiday cheer 🥤✨And a huge thanks to CALLEN, our amazing creative agency partner who helped bring this campaign to life! *Limited edition packaging on select Ginger Ale + Vintage Cola cans. While supplies last.
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We’re thrilled to share that our very own CEO, co-founder, and formulator, Ben Goodwin, has been named one of Ad Age's 2024 #40Under40 honorees! ✨ From co-founding OLIPOP to formulating each flavor and building the brand to unbelievable heights, Ben’s passion for creating a healthier, tastier soda continues to shine.🥤 Check out the full story and join us in celebrating Ben’s incredible journey! 🚀 https://lnkd.in/d2edvkkT
Ben Goodwin grew Olipop into an innovative beverage juggernaut
adage.com
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We’re honored to share that OLIPOP PBC has been selected as a Finalist in the 2024 The Digital Health Hub Foundation - Digital Health Awards in the Emerging Innovation “Food as Medicine” category! Chosen from among thousands of innovative companies, this recognition speaks to our mission to set the standard for functional soda, positively impacting health at scale and driving accessibility. We believe that offering healthy beverage options beyond water is key to building highly engaging “Food as Medicine” solutions. As the only functional CPG company named a Finalist, we’re proud to stand out for this forward-thinking approach. Later this month, we’ll be at HLTH Inc. in Las Vegas, ready to connect with health systems, employers, and insurance companies to discuss how our “Beverage As Medicine” platform can drive meaningful health outcomes. We are truly honored to be amongst such change makers in the "Food As Medicine" space and look forward to sharing why we believe providing healthy functional beverages should be a complementary part of "Food As Medicine" solutions. #FoodAsMedicine #HLTH2024
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🎙️Podcast alert: Our Co-Founder, David Lester, recently joined host Jamie Holtum on the You, Me & CPG podcast, brought to you by Haines McGregor! The interview dives deep into David’s unique story—from learning marketing at Diageo and experiencing cultures across the globe to the pivotal moment he took the leap into entrepreneurship. He reflects on the challenges of building a business, the lessons learned from failure, and the drive to disrupt the soda industry in a meaningful way. Tune in to hear all about David’s journey, the entrepreneurial spirit behind OLIPOP, and the mission-driven mindset that drives us forward. 👉 Listen to the full episode here: Spotify: https://lnkd.in/eSrk3j8Q Apple: https://lnkd.in/eZA4p53q We’re incredibly grateful to Haines McGregor, Jamie Holtum, and the You, Me & CPG team for hosting David and to everyone who has supported us along the way! #OLIPOP #Entrepreneurship #YouMeandCPG #Podcast #Leadership #Entrepreneurship #StartupStories #IndustryExperts #RicherBrands
OLIPOP: Taking On The Giants #19
https://spotify.com
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We’re thrilled to announce that OLIPOP is now the only Official Soda Partner of New York Liberty and a proud partner of the Brooklyn Nets and Barclays Center! 🎉 This marks OLIPOP’s first foray into the WNBA (Women's National Basketball Association)—and we couldn’t be prouder to support the No.1-ranked Liberty as they head into the WNBA Playoffs! 🏀 You can now grab our fan-favorite flavors—Strawberry Vanilla, Classic Grape, Cream Soda, and Ridge Rush—at Barclays Center while catching the action. Plus, keep an eye out for OLIPOP on the big screens at all games and events. Together, we’re reimagining the beverage experience for sports fans, one sip at a time! #OLIPOP #NewYorkLiberty #BrooklynNets #BarclaysCenter #WNBA
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What an incredible experience to be a part of Suzy's Speed of Culture Live! event last week in New York City! Bringing together some of the most innovative and forward-thinking marketers and leaders in one room made for an inspiring and dynamic day. Our Co-Founder, David Lester, had the honor of joining the "Brand Building in 2024" panel alongside Nikki Seaman and Alex Lieberman. Together, they explored the evolving landscape of brand building and how the shift in consumer trends enabled explosive growth. A huge thank you to Matt Britton, Founder & CEO of Suzy, for hosting this incredible event and for creating a platform where marketing visionaries from brands like NY Times, TikTok, DoorDash, e.l.f., OLIPOP, and many others could share their insights. Looking forward to seeing how we all continue to shape the future of consumer insights and culture-driven trends! ➡️In case you missed us, Suzy will be sharing out all of the event sessions on-demand coming soon. Sign up to get access here: https://lnkd.in/emSQ5DXg