IPSY

Special people + special moments = the best start to our annual end-of-year shutdown. ❤️ We wrapped up the year in style with celebrations together in Zoom holiday hangouts (because being a remote-first org doesn't spare anyone from an ugly sweater!) and across our IPSY offices for those nearby. Here’s to cherishing every connection, no matter the distance. As we get ready to close our laptops through the New Year, we look forward to our team having some much-deserved time to recharge and enjoy treasured memories with loved ones. Thank you for an incredible 2024! #ThisIsIPSY Wishing everyone a beautiful holiday season and a bright New Year! ✨

What does it take to build a beauty brand that defines an aesthetic and stays consistently in the conversation? Sheena Zadeh, founder of Kosas, joined us on this week’s episode of Hitting Pan to reflect on the nearly 10-year journey of building her Comfy Glam empire. From starting with a newborn daughter in tow to perfecting the balance of effort and ease in beauty, Sheena offers an honest and inspiring glimpse into what it takes to create a lasting legacy. Tune in to hear how KOSAS evolved into the expressive, viral brand it is today, the surprising lessons behind that “effortless” aesthetic, and what Sheena’s learned from raising both a brand and a Gen Alpha daughter who thinks she’s totally cringe. Catch this episode and more every Thursday on your favorite podcast platform! Key Takeaways: 💄 10 Years in the Making: Sheena shares how building a brand takes time—and why KOSAS is only now reaching its full expressive potential. The biggest lesson? Nothing happens fast, and effort is what brings a vision to life. 💄 Comfy Glam Is the Vibe: At KOSAS, the “effortless” aesthetic—dubbed Comfy Glam—is anything but accidental. Sheena reflects on how the signature KOSAS look evolved over time to combine ease and intention in every product. 💄 Motherhood Meets Beauty: Sheena started KOSAS when her daughter was just eight months old—now, nearly 10 years later, she’s navigating life with a Gen Alpha kid who loves a good morning routine (and occasionally declares her mom cringe). Apple: https://mygl.am/3zfZ3OF Spotify: https://mygl.am/3XeE6vu iHeart: https://mygl.am/3ALfJxU

We are so honored to have partnered with Netflix's #TheSixTripleEight for an unforgettable evening full of laughter, joy, community, and heartwarming stories. Our VIP event in Los Angeles celebrated the incredible bravery, shared experiences, and unique beauty of active and retired servicewomen. They were treated to professional hair, makeup, and wardrobe styling before attending the red carpet premiere of The Six Triple Eight. In true IPSY fashion, the night also featured surprise appearances from two of the film’s stars, #KerryWashington and #EbonyObsidian —one of the night's many touching moments. We are deeply moved and inspired by these amazing women and the powerful story of The Six Triple Eight—and couldn't be more proud to honor them. A big thank you to Black Beauty Roster, Melissa Chataigne Style , Bia Blooms, DaVida from DS EventHaus, and more for making our vision come to life.

✨Ready to level up your beauty game?✨ We’re teaming up with The Female Quotient, an organization dedicated to advancing equality in the workplace, to bring you a giveaway that’s all about celebrating beauty, confidence, and equality! 💖 💌 Subscribe to their brand new weekly newsletter for a chance to win a one-year BoxyCharm by IPSY membership—because you deserve to feel confident, bold, and unstoppable every day. 💄Two lucky winners. Endless glam. Let’s do this! #Giveaway #IPSYxTheFQ #Empowered 

At IPSY, we believe our ownership mentality is what drives innovation and success. This month, we’re proud to spotlight Oliver Storm for his ownership mentality and innovative mindset. His commitment contributes directly to our growth and inspires his team to do the same. As the Vice President of eCommerce, Oliver approaches his role and responsibilities with a founder’s mindset, treating the company goals as his own. His proactive approach has helped us identify opportunities to enhance the customer experience, optimize online shopping, and ensure a seamless end-to-end process from product discovery to delivery.  Oliver's innovative mindset drives our success: through his keen analysis of customer feedback, sales trends, and industry shifts, he consistently uncovers opportunities to transform our processes and push us forward. He consistently takes initiative to solve challenges independently, collaborates effectively across departments, and doesn’t hesitate to take on additional tasks to ensure that projects meet deadlines and exceed standards. We’re so proud to have Oliver on our team, setting the bar high for ownership and accountability across our organization!

We’re thrilled to announce our partnership with #Pantone to unveil the Pantone Color of the Year 2025, PANTONE 17-1230 Mocha Mousse. 🤎☕✨ Mocha Mousse is more than a color—it’s an experience. This indulgent, soft brown hue is the perfect neutral with just the right depth to complement every skin tone. It exudes warmth and sophistication, striking a balance between modern elegance and everyday versatility. This shade inspires creativity, self-expression, and finding beauty in life’s “me moments.” As part of this exciting collaboration, in April we’re dropping an exclusive, limited-edition IPSY x Pantone product collection, including a makeup bag crafted from soft, vegan Mocha Mousse leather, a 5-piece makeup brush collection, and a 3-piece makeup sponge set. ✨ The New York Times highlighted our collaboration in this article on the Color of the Year. Check it out: https://lnkd.in/ewGfePvE 💄 Curious how this indulgent hue will redefine beauty in 2025? Head to our blog to explore its impact on trends, get tips for incorporating it into your makeup looks, and learn more about our IPSY x Pantone collection dropping in April: https://lnkd.in/eM9s2BrB

Managing massive amounts of real-time data is no small feat, especially when traditional methods struggle with velocity and variety. At IPSY, our Engineering team tackled this head-on by integrating #AmazonDynamoDBStreams, #AWSLambda, and #DeltaLake, achieving a fast, efficient, and cost-effective solution for advanced analytics. This approach enables near-real-time ingestion of streaming data from DynamoDB into Amazon S3 in Delta format, empowering faster decision-making and unlocking deeper insights. Curious how we implemented it? Dive into the technical breakdown and discover how we combined tools like the #AWSSDKforpandas and #deltalakePythonpackage to transform our data pipeline! Read the article here: https://lnkd.in/dgf8fNgY

It’s that time of year again—cue the 𝘨𝘪𝘧𝘵𝘪𝘯𝘨 𝘱𝘢𝘯𝘪𝘤! Picking the perfect gift is tricky, especially when it comes to what to get those in your professional network. Something thoughtful? Check. Convenient? Check. NOT another boring gift card? Double check. ✨ 𝗘𝗻𝘁𝗲𝗿: 𝗜𝗣𝗦𝗬 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗚𝗶𝗳𝘁𝘀!✨ The 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦 gift that’s personal, easy, and oh-so-fun. Now you can gift 3, 6, or 12-month IPSY subscriptions to anyone—no membership required for you or the lucky recipient. Each delivery is tailored to fit their unique beauty needs, so the holiday cheer continues month after month. 𝗪𝗵𝘆 𝗜𝗣𝗦𝗬 𝗶𝘀 𝘁𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗚𝗶𝗳𝘁: ✅ A unique, customized beauty treat every month. ✅ As easy as a gift card but 10x more thoughtful. ✅ Last-minute? No problem—it’s delivered instantly (or scheduled ahead)! ✅ No payment method needed from the recipient. Spread the joy and show your colleagues, clients, or partners that you’ve got the gifting game on lock with IPSY. Start spreading cheer at ipsy.com/gift. 🎁✨ #Gifting #GiftingSeason #CorporateGifts #IPSY #LastMinuteGifts

We’re excited to welcome Jason Kwong as IPSY’s new Chief Business Development Officer! Jason brings a wealth of experience in driving strategy, growth, innovation, and business development across leading brands. Reporting to CEO Galen Smith, Jason will lead our new business initiatives, business development, international, and corporate development, forging impactful partnerships and uncovering new opportunities to bring IPSY’s mission of inspiring self-expression through beauty to even more people. With a proven track record of launching and scaling businesses, crafting bold strategies, and delivering transformative results, Jason’s leadership and passion for creative problem-solving and building new business will be pivotal in shaping IPSY’s next chapter. Please join us in celebrating Jason's new role and his exciting journey ahead with IPSY!

How do you turn a dream into a reality? Shan Berries, founder of Shades By Shan Cosmetics, shared her inspiring entrepreneurial journey on this week’s episode of the Hitting Pan podcast with host Bethany Blair. 🌟 Tune in to hear how she manifested her way to success, building a brand that celebrates inclusivity and stunning beauty looks for all. You won’t want to miss her story of resilience, the highs and lows of entrepreneurship, and the moment she realized her dreams were coming true! Key Takeaways: ✨ The Power of Manifestation: Shan believed in her vision for SHADES BY SHAN long before it came to life, proving that dreams do come true with hard work and intention. Her dedication was recognized when she won The 2024 Ipsies Award for Best Indie Brand! 🏆 ✨ From Garage to Glam: What started in her mom’s garage has now turned into a sought-after beauty brand. Shan reflects on her journey of launching and growing her brand, and how she's managed to stay true to herself every step of the way. ✨ Real Talk on Postpartum: Shan opens up about her postpartum journey, providing words of affirmation that many need to hear—especially for those balancing entrepreneurship with life’s personal challenges. Apple: https://mygl.am/3zfZ3OF Spotify: https://mygl.am/3XeE6vu iHeart: https://mygl.am/3ALfJxU