Interbrand

Interbrand's Best Global Brands 2024 report has launched! Learn more about what a quarter of a century of Best Global Brands data teaches us about the future of business. Download the report now ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

That’s really the amazing part, is that we brought together marketing and finance in one place.” To celebrate the 25th anniversary of Best Global Brands, Interbrand CEO Gonzalo Brujó sat down with former CEO Chuck Brymer, one of the major founders of the valuation ranking. In their chat, Brujó and Brymer dive into the story behind creation of Best Global Brands, the union of marketing and finance, and how important the valuation continues to be today. Watch the full interview here ↓ https://lnkd.in/gCAjmz5U #BestGlobalBrands2024 #BGB2024 #BGB2024 

“You always have to innovate. You need to find your own Iconic Moves.”   Interbrand Global CEO Gonzalo Brujó sat down with Euronews on #TheBigQuestion to share insights from the Best Global Brands 2024 report and discuss what companies should take away from 25 years of brand valuation data.    Brujó says that companies should increasingly build long-term brand building activities into their marketing strategy, work to expand beyond their core business to increase brand value and more.   Watch the full segment here ↓ https://lnkd.in/dYTtUt3r   #BestGlobalBrands2024 #BrandValuation #TheBigQuestion

With Cyber Monday now in full swing, we take a look back to last week’s Black Friday. As many consumer values shift, dwindling discounts are no longer proving to be a big enough draw. However, that doesn’t mean the opportunity for brands is over. “Making people care about Black Friday requires positioning it as something much bigger than a quick sales driver,” Interbrand Associate Strategy Director Molly Frampton shared with Creativepool. “But as an opportunity to reinforce brand values and beliefs, bring your consumer communities together, all behind a definitive ‘so what.’” Read the full article below ↓ https://lnkd.in/ee3KcwxD #BlackFriday #CyberMonday 

Allianz set out on an ambitious mission: to “build a commercial powerhouse that dominates the market.” With this clear ambition, Allianz aimed to create a unified go-to-market approach that resonates across customer segments, especially focusing on the underserved gap between large multinationals and smaller businesses. This culminated in a powerful new identity: Allianz Commercial.   “We have successfully transformed into Allianz Commercial, solidifying our role as a global leader in insurance and active asset management,” said Emil Janssens, Global Head of Marketing at Allianz Commercial. Interbrand is proud to have been a part of this journey, supporting Allianz Commercial’s transformation by enhancing broker and client experiences, guiding governance across a global footprint, and supporting the Allianz Commercial launch campaign.   Want to know more about the strategy behind this evolution? Read the full case study here: https://lnkd.in/ecnFWxrE #BrandEvolution #BrandArchitecture

Electrotechnical manufacturing company Gewiss has launched its newly-evolved brand, moving toward a new evolutionary trajectory. Through a collaboratively reshaped corporate ambition and new brand identity, we helped Gewiss shift from a supplier to a true partner capable of managing integrated solutions for all.   Gewiss’s rebranding was recently recognized with a 2024 Red Dot Design Award, a testament to the power of the brand’s new synergy.   Read more about Gewiss here ↓ https://lnkd.in/eYEMwQuZ   #BrandIdentity #Rebrand #Ambition #RedDotDesignAward #Interbrand

On Wednesday, President Emma Ellis & Executive Creative Director Sue Daun sponsored and spoke at the Global Innovation Forum (GIFLondon), sharing how the power of Arena Thinking can unlock innovation and how Interbrand is uniquely positioned to support ambitions at the board level via economic evidence for growth.   Learn more about our Arena Thinking philosophy enabling brands to find new areas of opportunity and drive brand growth here: https://lnkd.in/dw6wsxhF   Thank you Max Angelov at Global Innovation Forum (GIFLondon) and Tom Ellis Brand Genetics for kindly hosting us and putting us in front of such an energized audience!   #Arenas #Innovation #GIFLondon #Leadership

Lenses.io launches its new brand today!   Interbrand's CEE team is proud to have partnered with Lenses.io, a leader in data streaming innovation, to create a brand identity that amplifies their ambition: empowering engineers to connect applications, AI, and real-time data with unmatched simplicity and clarity.   Guillaume Aymé, Lenses.io CEO, said: “Our new branding strengthens our commitment to businesses evolving their intelligent data operations, uncovering new possibilities, and augmenting human potential.”  Christoph Meyer-Roscher, Interbrand Creative Director, shared the inspiration behind the design: “Inspired by the fluid nature of Lenses.io’s product, we’ve developed a flexible, scalable brand system that mirrors the enchanting flow of data—an identity that will evolve alongside their growth and success.”  As Lenses.io prepares to launch transformative product innovations in 2025, its new identity sets the stage for future success, empowering engineers and businesses alike.     Read more about the new Lenses.io brand here: https://lnkd.in/evw4Zcd4     #BrandIdentity #BrandDesign #BrandStrategy #Innovation #DataStreaming #Collaboration

We’re thrilled to announce that we’ve won the Grand Prix award in the Red Dot Design Award 2024 Brand & Communication Design competition for our “Maestros” campaign!   Maestros was created to celebrate Interbrand’s Best Spanish Brands 2023 ranking, stitching together the solid foundations of the past and the ingenuity of the present through a series of posters. Posters were created using classic art pieces from the Prado Museum—where the series is now kept in the museum archives—and AI tools together to create one cohesive image reflecting the brand story of each of the 2023 Best Spanish Brands.   In addition to Maestros’ Grand Prix and “Best of the Best” wins, Interbrand brought home 10 additional awards for work with clients UN Tourism, Moody's Corporation, Boehringer Ingelheim, dsm-firmenich, Enel Group, Gewiss, Kerakoll Group, Sandoz, Fujifilm and Tokyo Dome City.   As we celebrate these accomplishments, we also celebrate our teams that made them possible. Thank you to the Interbranders around the globe for your work every day that pushes the boundaries of what’s possible and drives us all forward.   Read more about the Maestros campaign here: https://lnkd.in/egAQFUEA   Read more about all of Interbrand’s Red Dot 2024 awards here: https://lnkd.in/eBM8Ss6a   #CreativeExcellence #Design #RedDot #RedDot2024

As we continue to celebrate creativity at Interbrand, we’re thrilled to share that we won 12 awards in Transform magazine North America 2024! Interbrand won best overall visual identity for our work with the LEGO Group, along with fantastic wins with partners Moody's Corporation and Mondee. Thank you to our partners and teams for making these wins possible! #TransformNorthAmerica #Creativity #Strategy #Typography