Siegel+Gale

On behalf of all of us here at Siegel+Gale, we wish you a simply joyful holiday season! Thank you for your trust and partnership, and for letting us tell your stories. We're proud of what we've done together this year and know how fortunate we are. We look forward to another year of making things simpler and helping each other succeed.

🆕 What ads made creatives jealous in 2024?   ADWEEK’s annual Jealous List is back—the joyous review of some of the best work that happened throughout 2024. This year’s edition features ads from Disney, Cerave, Nike and many other brands. Find out which spot our Creative Director, Jason Miller, chose. (Link in comments.) Thanks, ADWEEK and Kyle O'Brien!

🌟 Don’t miss this U-Talk episode! Our Group Chairman, Kaswara Al-Khatib, hosts an exclusive conversation with branding expert Philip Davies, President EMEA at Siegel+Gale, on the power of simplicity in branding. Tune in for expert insights from industry leaders! 🎙️✨ #Atharfestival #UTalk #PhilipDavies #UTURN #Podcast #BrandingInnovation

🆕 "Jaguar clearly signaled the beginning of its bold new era with provocative repositioning that addresses a new audience. Ultimately the product and experience will speak for itself in sales and the brand will not stand alone."   Love it or loathe it, Jaguar's radical rebrand sparked lively discussion across all corners of the internet. Our CMO, Dory Ellis Garfinkle, recently spoke with The Guardian US’ Adam Gabbatt about the legacy brand targeting a younger demographic as it moves to an all-electric future. (Link in comments.) #Branding #Jaguar #Rebrand #TheGuardian

🆕 While ChatGPT and Gemini may dominate the news, the real revolution is happening behind closed doors. The rush to "AI-enable" everything has created a clear divide—those chasing headlines and those chasing results. In her latest blog, Global Group Director, Brand Experience, Jenna Isken, examines who is quietly succeeding with AI. (Link in comments.) #Branding #AI #Experience #Technology

CASE STUDY: Thanksgiving travel set record-breaking numbers this year, but simplicity and travel are not usually synonymous. Global travel is up more than 200%, and travelers are experiencing complex travel planning challenges, including new and mandatory documentation, such as entry cards and visas. Entriva is changing that. The digital travel brand is on a mission to make it simple and seamless to get wherever in the world you want to go – no matter where it is. Learn how we helped to create a standout consumer product from a legacy B2B brand. (Link in comments.) ✈️ Bonus content! Director, Experience, Amy Chen, on how airlines can conquer complexity by taking a simplicity-first. approach. (Link in comments.) #Branding #Client #Experience #Travel

🛒 In September, Whole Foods Market opened its first small format store in New York City. But do these quick-shop stores simplify the shopping experience? In an op-ed for Retail TouchPoints, our Global Director, Business Analytics & Insights, Brian Rafferty, examines the small-format store experiment and if it’s a boon or bust for brands like Whole Foods, IKEA and Amazon: https://hubs.li/Q02YyqRV0 #Branding #Experience #Retail #Thanksgiving

🆕 “When you ‘delete ordinary’ and ‘break moulds’ you still have to fill that void with…something. This is bold simplicity, yes, but the Barbie-meets-Zoolander aesthetic reads more like a grab bag of fashion tropes than a radical new future." "What it signals for me actually is that branding and brand advertising is more important to consumers than we may think." Jaguar's new brand unveil stirred up mixed reviews when it was announced earlier this week. Our Creative Director, Jason Miller, and CMO, Dory Ellis Garfinkle shared their thoughts with Ad Age's E.J. Schultz and Digiday's Kristina Monllos about the bold rebrand. (Links in comments.) #Branding #Jaguar #Bold #Rebrand

🆕 “CMOs have the power to turn the challenges of a corporate spin-off into brand growth and value creation. Remember, your role is pivotal in ensuring the newly independent entity emerges with a strong, differentiated brand identity that resonates with all stakeholders.” The next administration will herald a substantial shift in philosophy at the Federal Trade Commission, primarily in the form of a more relaxed attitude toward large acquisitions. In the immediate term, however, reshaping large public companies will continue to be accomplished through corporate spins and IPOs of the resulting NewCos. In his latest blog, our CEO Howard Belk, shares a guide on how CMOs can navigate brand management in the current era of corporate spin-offs. (Link in comments.) #Branding #CMO #IPO #Spin

Facing the unknown takes real courage. But even the most complex moments can bring unique opportunities to sharpen focus, rethink strategy and reinforce purpose.   Last month in New York City, we launched Dare to Simplify, a global event series on how brand leaders can make bold, smart decisions in tough times. The evening spotlighted the challenges facing healthcare brands, with insights from senior marketers at Merck, CVS Health and Blue Cross NC.   What daring choices are you facing right now? We’d love to hear about it: https://bit.ly/3UNIRf3