Trekking into the wilderness. Staying in comfort. Trotting up north to see what’s kicking around. Helping to redefine entertainment. Telling the story of some incredible colleagues. Finding some time to celebrate in between. What a year. See you in the next one. Love, IB Australia
Interbrand Australia
Marketing Services
We give organisations the confidence to make Iconic Moves.
About us
Interbrand Australia have been in operation for over 15 years. In that time, we have built many of Australia’s most known and loved brands. With so much competition for people’s attention, it’s more important than ever that brands are visually, verbally and strategically powerful. However, that’s no longer enough. What it takes to build a great brand is changing. As technology’s role in society continues to evolve, what a brand ‘does’ matters far more than how it looks or sounds. Meaningful brands create emotional engagement. They deliver intuitive services, products, platforms and experiences. The best brands don’t find ways to reach people, they’re designed for people, and find ways to improve their lives. At Interbrand Australia, we do exactly that.
- Website
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http://interbrand.com/au/
External link for Interbrand Australia
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Founded
- 2003
- Specialties
- Insight, Strategy, Experience, Activation, brand, brandstrategy, brandvaluation, design, valuation, and business strategy
Updates
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Last Tuesday night Maxwell Hogue, one of our strategists, headed out to the Big Top at Luna Park for the TEDxSydney Salon. The theme? You & AI. Here are some of the highlights he shared with us back in the office: · "Will Liang, a technology optimist, spoke about how AI can serve as a tool for human connection. He and his son spend their drive to the swimming pool asking Voice AI a million curious questions about the world. It made a case for technology helping to preserve the beauty in the world rather than destroy it." · “In science, Stefan Harrer, PhD spoke of how AI helps scientists approach problems too complex and time consuming for humans to track. He argues it’s going to widen the scope of what we can study, and dramatically speed up analytical timeframes." · “Deepfakes are dirt cheap to create, and their use in digital scams has cost the world around $1tn this year alone. Identity protection is a massive factor to protect people from image-based abuse. Nadia Lee, an ethical advocate and CEO of ThatsMyFace, posed the question: how will history remember the technology of today considering the real impacts of its use? Her answer: don't just the write guidelines, enforce them.” Thanks TEDxSydney and University of Sydney for a very insightful evening, and thanks to Max for passing on what he learned!
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Mindful of time, but we thought we should quickly regroup to get you across a fun one we worked on recently with our mates at DDB Group Australia and PepsiCo. Happy Monday.
To all digital gurus, rockstars and thought leaders... We just wanted to give you a quick ping to loop you in on a game-changing new campaign we hope will push the envelope for our friends at PepsiCo. We've got our ducks-in-a-row and are helping them move the needle with the launch of the "Lipton Ice Tea Jargon Junket". Empowering Aussie office workers to exchange the corporate jargon they're forced to endure at work for the chance to be sent on work-cleansing summer experiences. Start collecting that jargon for your chance to "Touch base" with the yaks at Everest Base Camp, "Move the needle" with a tattoo master in Tokyo or even "Pick low-hanging fruit" in the depths of the Daintree. Visit our value-adding website to get looped in: https://lnkd.in/gfVHA6XV We'll be sure to circle back with the results. 👏 To the talented teams at PepsiCo, Good Oil, Sonar Music, Interbrand Australia, Mango Communications & RAPP Australia
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Are you allowed to use the phrase "Christmas came early" in November? Not sure. But we're going to do it anyway. Because this week we brought home 5 accolades at the 2024 Transform Awards ANZ, plus another 2 at the 2024 AGDA Awards. A massive congratulations and thanks to our amazing collaborators at Minor Hotels, NRI Australia & New Zealand, OET, McHappy Day and Unyoked for partnering with us on the work. 2024 Transform Awards ANZ 🛎 Minor Hotels for Best Brand Architecture Solution - GOLD 💻 NRI for Best Localisation of an International Brand - GOLD 👩⚕️ OET for Best Visual Identity from the Education Sector - GOLD 👩⚕️ OET for Best Brand Development Project to Reflect a Change of Mission, Values or Positioning - BRONZE 😊 McHappy Day for Best Visual Identity by a Charity, NGO or NF - SILVER 2024 AGDA Awards 👩⚕️ OET for Large Business Brand Identity - MERIT 🌿 Interbrand x Unyoked for Self-Promotion - MERIT Interbrand Transform magazine
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Congratulations to our amazing partners at OET and all Interbranders involved in the amazing brand work celebrated at last night's Transform magazine Awards. More good news to follow...
That’s a wrap for tonight! 🍾 We’re excited to announce the full list of winners for the Transform Awards ANZ 2024! 🏆 A huge congratulations to all the organisations for their incredible achievements. Thank you for being part of this memorable evening! Our 2025 programme will be open for entries next year, so keep an eye out! #TransformAwards
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This time last year, we were all smiles. 🍔 Through a collaboration with McDonald’s and our agency partners, we worked on a brand refresh that brought the joy back to McHappy Day. What came next was the most successful McHappy Day ever, with a record-breaking $6.4 million raised for Ronald McDonald House Charities Australia as they help families in need across Australia. This Saturday, making a difference is back on the menu. You’ll find us pulling up our Silly Socks, chowing down on a BigMac, and doing our bit to make this year’s McHappy Day even bigger and better than the last. See you there! #mchappyday
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Are you paying the $200 Billion Efficiency Tax? Since we first published Best Global Brands, the world’s biggest brands have missed out on $3.5 trillion in brand value creation. Over the past 12 months alone the world's 100 Best Brands have lost at least $200 billion dollars in revenue. By analysing 25 years of BGB data we break down why this is occurring and ways forward in this years report - download it here ⤵ , or, get in touch for a chat ☕ https://lnkd.in/eVajtwD
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Chuffed? Stoked? Over the moon? It’s hard to decide on the perfect way to say it, but the vibes are high after hearing about our finalists in this year's AGDA Awards. A huge thank you and congratulations to our friends at Unyoked and OET. Plus, an enormous shout out to our very own Hannah Lowndes, who’s in the running for Emerging Designer of the Year.
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Interbrand's Best Global Brands 2024 report has launched! Created using Interbrand's brand valuation methodology and 25 years of BGB data, we’ve curated the top 100 brands in the world along with case studies and a summation of the trends we’re seeing have the greatest impact on overall brand value. Download the full insights here and stay tuned for market specific content as we apply our thinking to the brands down under https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
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Next week, we unveil the 100 most valuable brands of 2024. Stay tuned to see the top risers and who's new to the table - pre-register below to get the report straight to your inbox https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024