Identity Matrix

How did REI spend and lose $1M in 24 hours? They had no strategy. Just blasted money into ads and hoped it converted. Surprise... it didn't. For those of us in B2B, Zach Presnall knows a thing or two about complex sales cycles and how to plan GTM strategies. He's been a marketer targeting government agencies for years. He joined Stephen M. Lowisz on the GTM Secrets podcast talking how to improve your: 1. Email marketing 2. Content creation 3. Aligning sales and marketer Catch the full episode on Spotify, YouTube, Apple, and anywhere else you get your podcasts!

Our first year in business, and we've already claimed 8 G2 awards. Safe to say we're proud of our market-leading tech and incredibly thankful for our clients! #g2 #saas #marketing

Venture capital has a bad rep - and often for good reason. Now, we love our VC over here - Startup Ignition is amazing. However, what has a worse rep? Private Equity. They're known for gutting teams, slashing costs, and treating teams like dirt. However, JD Miller has had a completely different experience. He's a veteran CRO for MANY private equity portfolio companies, and now an advisor to PE directly. JD was on the latest GTM Secrets podcast talking about what it's like to work for PE, how to manage expectations, and what PE expects of you as the growth leader. PS - he has a book coming out about mastering growth in a PE world in January! Check out the full episode on every podcast platform, YouTube, and our site. Link in the comments! #privateequity #cro #marketingleadership

Please read before our CFO sees this.

Are you running a community marketing strategy? As platform algorithms change, it's imperative you own your audience - not rent it from LinkedIn, Facebook, etc. After having Derek E. Weeks on the GTM Secrets podcast, GTM Secrets is now going to be launching the GTM Secrets Community (coming January). Not many know community building for B2B marketing more than Derek. His new book, on Amazon, is called Unfair Mindshare. It's an apt title for what you're doing when you build a community for your SaaS or B2B org. Check out the full episode, ignore the tech glitch :) and see how you can apply communities to your company! Link in the comments. #gtm #community #b2bmarketing

Everyone talks about ABM, but there's 1M different ways to tackle that. We asked ABM expert Dasha Samson at InMoment what practical ABM tactics can/should like like. Dasha joined Stephen on the latest GTM Secrets podcast. She's a demand gen genius and someone I think we can all learn from! If you want to level up your ABM strategy across: 1. Interactive experiences 2. Personalized emails that actually matter... 3. Building your TAM properly Then check out the full episode on all of your favorite platforms. Link in the comments! #abm #saasmarketing #enterprisemarketing

How do you measure product marketing when it's reliant on sales, marketing, sales enablement, product, and so much more? Div Manickam has "been there and done that" in PM at LiRA, Celigo, etc. Check out what she has to say about the top 2-3 metrics you should be measuring your PM success by! Div joined Stephen for episode 31 of the GTM Secrets podcast. Check out the full episode on Spotify, YouTube, and just about every major platform! Link in the comments. #productmarketing #saasmarketing #b2bmarketing

What's the best way to retarget your niche, B2B audience? According to Keith Wright, who knows a thing or too about ads, it's Facebook. He helped grow the Google Marketing Platform from $1M to $100M in 5 years. Now? He runs SweepLift, which is an agency we use ourselves. Keith is a brilliant ad tactician, specifically for B2B. Check out the great chat he had with Stephen on the GTM Secrets podcast! Link in the comments. #gtm #digitaladvertising #b2bmarketing

Manually chasing leads, sending follow-ups, and juggling a million tasks isn’t sustainable. 🙅🏼 Here’s how it changes the game: ✅ Effortless Follow-ups: Forget chasing leads manually. Automation handles the “just checking in” emails so your team can focus on real connections. ✅ Smarter Lead Scoring: Data-driven tools pinpoint the hottest leads, saving time and boosting conversions. No more guessing—just results. ✅ Streamlined Workflows: Free your team to focus on creative strategies and closing deals, not repetitive tasks. ✅ Consistent Customer Journeys: No lead left behind. Automation ensures a seamless experience from the first click to conversion. Let automation take the grind out of your workflow 💪🏼 #SalesAutomation #EfficiencyMatters #WorkSmarter #LeadScoring

Are you using first party data? Some still don't understand 3rd party v. 2nd party data, nor how to use AI for data insights. That's exactly what Jean-Paul Elbekian and Stephen M. Lowisz discussed on the latest GTM Secrets podcast. Learn from Jean-Paul, a marketing veteran in one of the toughest spaces, how to use first party data to scale cheaper and faster. Get the full episode on your favorite podcast platforms! Link in the comments. #gtm #marketing #demandgeneration