Fibbler

Attribution has been keeping me up at night 😩 For years, marketers have prioritized performance over brand, chasing quick wins instead of nurturing the right customers. At Copper, we’re guilty of doing this. To fix it, we've been investing in top-of-funnel strategies—like LinkedIn—to get in front of ideal customers earlier. The challenge? It’s tough to know if it’s working. Last year, as we launched new campaigns on LinkedIn, we saw better leads come in. But attribution always pointed to Google Ads as "the closer." I was skeptical. Enter: Fibbler 🔥 With their new Copper CRM integration, I was able to prove how many accounts were influenced by LinkedIn. And my gut was right: Copper’s 2024 ROAS from LinkedIn was nearly $7—four times higher than our Google Ads. Sure, Google sealed the deal, but LinkedIn got us noticed. Attribution is harder to track these days, but tools like Fibbler are helping marketers connect top-of-funnel campaigns to real revenue. How are you connecting the dots between brand-building and performance?

We got 0 new paying customers at Fibbler during the holidays. Yesterday, we had 14 new customers in ONE day. 🤯 And I think I know why it happened. Before Christmas, I started thinking: I was going to be off for 16 days straight to spend time with my family and take some well-needed time off. But how could we still have a presence when many others turn their engines off completely? I decided to schedule posts for the entire time. Not every day, but almost. It turned out engagement was much, much lower than before the holidays, naturally. I also decided to keep the same spend on LinkedIn Ads as before using only thought leadership ads. Here too, engagement was much lower than before. But. We kept a presence. And some of this engagement turned into a spark of interest. And on their first day back at work, they decided to try it and pay for it right away. This tells me that it is impossible to know when someone is in buying mode. But it’s of utmost importance to always maintain a presence with your narrative. To plant that seed. Regardless of whether they act on it now or months from now. #saas #startup #bootstrapped

December is wrapped up, and here's a quick rundown of what we’ve been up to at Fibbler. WHAT WE ADDED - Launched our Copper CRM integration with help from their awesome VP Marketing, Jessica Andrews. 👑 - Rolled out a new pricing model based on output, not just features. THE GOOD - MRR increased by 23%. - We hit a huge milestone with 100+ paying customers. - We’ve been mentioned on LinkedIn over 10 times in December within the ABM and outbound workflows space. THE OK - Monthly churn increased to 4%. The main reason we’re seeing is companies tightening their budgets at year-end. It’s not a huge surprise, but something we’ll keep an eye on moving forward. - Adoption of new features is quite good, with 25% of users already using the campaign scheduling or custom webhooks we launched in November. THE BAD - Demographic data challenges. We’re trying to pull in company details like size and industry for our in-app dashboard, but pulling it from the API isn’t as easy as we hoped. If anyone knows a cost-effective way to fetch this kind of data at a company level, please send me a DM! - Activating LinkedIn Ads data within the CRM is a challenge for companies without a dedicated RevOps or marketing ops resource. We need to do a better job of helping them activate and use this data to its full potential through step-by-step guides and potentially even services in this area later on. LEARNINGS Reflecting on the month, we’ve been making strides, but there’s something that’s becoming increasingly clear as we look ahead: the key to long-term success will be getting deeply integrated into our users' existing ecosystems. Just like I’ve learned in marketing, the fundamentals still hold true even in a fast-evolving SaaS landscape. It’s not about quick fixes or flashy tactics, it’s about making small, consistent improvements. For us, that means ensuring that Fibbler fits seamlessly into the workflows our users already have, while also creating significant value for the price. That’s where we believe we’ll differentiate ourselves the most. P.S. Our CTO, Adam Hartsner, is living the dream, spending the winter with his family in Asia. Don’t worry though, he’s still coding hundreds of rows per day, just from the beach. 😜🏄♂️🌊 #b2b #saas #startup #bootstrapped

We launched Fibbler in April 2024 with just $2,500 of our own money. Our first paying customer came that same month. By September, we had reached 50 customers. By December, we hit 100 customers and $10,000 in MRR. Throughout the year, we launched well over 50 features/iterations solely based on feedback from our growing community. With no external funding and no salaries taken, we ended the year with a 35% profit margin. Also, I want to add that we’ve done all of this completely on the side of our full-time jobs, and I couldn’t be prouder of getting to these numbers in our first year. 😍 2024 was about proving that Fibbler solves a real problem. 2025 will be about scaling it to new heights while still being extremely cost-efficient. Cheers to an incredible first year. Let’s make the next one even better. P.S. Fibbler helps you understand how LinkedIn Ads impressions influence your pipeline and revenue, while turning engagement data into actionable intent signals for your ABM program. Try it free for 30 days, no strings attached, at https://www.fibbler.co/.

The team at ColdIQ is doing some amazing work with their GTM workflows. They’ve built systems that connect awareness, intent, and outreach in ways that deliver real results. Here are two of my favorite workflows they’ve created (No surprise, Fibbler is included in both 😎😬). 1️⃣ LinkedIn Ads as intent signals for outbound Create LinkedIn Ads that target specific pain points. Use Fibbler to see who’s engaging, then launch outreach campaigns using tools like Clay, Instantly.ai or lemlist. It’s a smooth way to turn engagement into conversations. 2️⃣ Person-level LinkedIn Ads + Outbound ABM campaigns Start with highly targeted ABM ads. Focus on specific accounts. Track intent with Fibbler and trigger email outreach automatically to companies that engage. Combining paid ads with outbound has never been easier. P.S. Join 100+ companies who can't stop talking about Fibbler. It's completely free to try for 30 days, no strings attached. Visit https://www.fibbler.co/.

This is one of the earliest sketches I sent to my co-founder at Fibbler in July 2023. After that, we didn’t start a company until April 2024, following several iterations on what the focus should be. Now, we’ve been live for 8 MONTHS! 🤯 In the beginning, we had one simple integration between HubSpot and LinkedIn Ads, allowing users to visualize which deals were influenced by their ad impressions (a feature that remains central to the platform). Since then, we’ve expanded Fibbler quite a bit: - Data exports to CSV - Salesforce integration - Copper CRM integration - LinkedIn Ads data sync with HubSpot - LinkedIn Ads data sync with Salesforce - Campaign scheduling - Custom webhooks using LinkedIn Ads data (for tools like Clay, Smartlead, HeyReach, Zapier, and Make) - Agency plan with account management - User management for all plans - Two step-by-step guides on how to use LinkedIn data within HubSpot for both reporting and outbound workflows And we’ve grown in ways I never expected: - From 0 to 100+ paying customers - Averaging an MRR growth of 43% MoM (excluding the first 2 months, which were high outliers) - Averaging a monthly churn of 2,1% - Averaging a free-to-paid conversion rate at 14,5% And this is without running almost any sales demos. It’s purely self-serve. It feels like we’re onto something here. At the very least, we’re having so much fun! I’m so proud of my technical partner in crime, without you, this would simply not be possible (🫶 Adam Hartsner). You’re the one turning my vision into reality. We have so many incredible things planned for 2025. One thing is for sure: we will keep simplifying ABM for marketers at SMB companies, where LinkedIn Ads is the preferred channel for reaching these buyers. And now, we take a well-earned Christmas break. Merry Christmas! 🎅 #b2b #saas #bootstrapped #startup

Founder-led distribution took Fibbler to 100+ customers in 8 months. Here's what's next to reach 500 during 2025 👇 User-led advocacy. When you’re starting out as a bootstrapped founder, you can likely grow your SaaS quickly for a while if you’ve already built up some trust within your network (and they like the product). But at some point, this will no longer scale. This is where your users and the community you’ve built around your product become your greatest asset. It’s about having people share their authentic opinions about you, your product, and how they use it in their day-to-day work. Their network is then far more likely to try the product because someone they trust is talking about its value. This is what creates the flywheel. Those new users will hopefully have a similar experience and later share it in the context of something they learned in their daily work. Over the last few weeks, we’ve started to experience this with Fibbler. Let me share a real example, and it’s an understatement to say how proud (🥹) this made me feel: Emilia Korczynska shared an incredible post about how they created $650k in pipeline in the last 90 days with their new ABM program at Userpilot, and Fibbler was part of helping them achieve that. Lena Prickett then signed up for a free trial, based on her trust in Emilia, and later decided to share her experience as well. The flywheel started spinning. THANK YOU to both of you. 🫶 I truly believe this is what will take Fibbler to the next level. We’ll continue to deeply listen to our users and iterate on the product based on their feedback. This, in turn, will hopefully accelerate the flywheel. #b2b #saas #bootstrapped #startup

The most powerful intent signal you’re not using? LinkedIn Ads engagement data. We’ve developed two powerful outbound workflows that have been battle-tested, using Fibbler as a middleman to send the data. Sending data directly from LinkedIn Ads to Clay (JUST LAUNCHED! 🥳) Here’s how it works: - Select the days and intervals you want to send data (e.g., send data from the last 7 days daily into Clay). - Qualify companies in Clay to ensure they’re within your ICP. - Enrich the companies with contacts using Clay’s “Enrich Person” integration. - Send the enriched data to the prospecting tool of your choice, or back to your CRM. Sending data from LinkedIn Ads to HubSpot or Salesforce Here’s how it works: - Send LinkedIn Ads data to your CRM and match companies using the company URL parameter. - Create an active list where companies require 50+ impressions and 5+ ad clicks during the last 30 days. - Set up a workflow that assigns these companies as tasks for sales outreach. Looking back to when we started Fibbler, I’m amazed that we’re now helping people activate their ad data for both outbound and nurturing. Honestly, I had NO idea this would become a use case for our product. And that’s why it’s so important to get your product out there, so you can learn and discover how people will actually use it. We’re doing that more and more every day. Oh, and in case you missed it: we launched our new webhook feature today! Now marketers can send data directly to Clay and other tools seamlessly. P.S. Try these simple but effective outbound workflows using LinkedIn Ads data as an intent signal, completely free for 30 days at https://www.fibbler.co/.

Unpopular opinion (yes, it’s one of those again): Point solutions will dominate the SMB market in the next few years. People want to decide for themselves which features to pay for, rather than being forced to spend $100k on an all-in-one solution where half the features go unused. It makes sense, right? The tech market as a whole has shifted from growth at all costs to efficient growth being the most important goal. In recent years, more and more companies have been going upmarket, developing into platforms. This shift has left the SMB market wide open for new players to enter. AI has led to an explosion of new software, and it’s increasingly becoming a buyer’s market. Buyers are in control of what they want. When we look at the niche we’re part of with Fibbler, account-based solutions, I think this shift is happening even more rapidly. Most modern GTM leaders know that succeeding with an ABM motion doesn’t start with tools. - You need to align on the ICP and your target accounts between sales and marketing. - You need to make joint efforts to target these companies with coherent messaging. - You need to focus on a FEW engagement signals in order to enable the sales team. Some of these engagement signals you already have, and that’s where you should start. When you actually have a working process, that’s when you can add more signals into the mix. This is where the category of unbundled ABM tools becomes so important. It gives you the possibility to scale as you improve and grow this process. And this is our whole objective with Fibbler: when you're ready to start adding engagement signals from your own LinkedIn Ads efforts into the mix, we'll be there to support you. On the enterprise side, however, things will look wildly different. It’s often easier to get an additional feature from a big platform vendor, where it can simply be added to the contract, avoiding the need for procurement. #b2b #saas #ai

How can you prove that your ABM efforts on LI are influencing the right accounts? Traditionally, you’d rely on conversion and click metrics sent to your CRM. But the reality is, 99.5% of people on LI don’t click on ads. That doesn’t mean they aren’t influenced. Most likely, they’ll end up converting through direct or branded traffic at some point in the future. This doesn’t mean LI Ads deserve all the credit, but it highlights their role in the journey. One of the easiest ways to visualize these trends is by tying LI Ads impression data to your CRM data. For example, over the past 90 days, a company might have seen your ads 500 times before converting into a demo. If you notice that influenced deals increase as you scale your LI efforts, you’ll know you’re onto something impactful. That’s why we created Fibbler. To help marketers understand how LI Ads impressions influence pipeline and revenue. It enables you to see this directly within the platform by connecting your ads account and CRM, we’ll handle the data matching for you. Alternatively, you can send impressions, engagement, and click data into your CRM to build custom reporting and even create outbound workflows based on the data. All this, without spending a fortune. P.S. Understand how LI Ads impressions influence your pipeline and revenue with Fibbler. It's free for 30 days at https://www.fibbler.co/.