Identity Matrix’s Post

🎙️Love this latest episode of the “11 Minutes with Octane11” mini-podcast where TJ P. and I sat down with Brandon Rhoten (GroundTruth, The Wendy's Company, Potbelly Sandwich Works, Merkle) to talk shop about B2B marketing. Brandon drops some knowledge on breakthrough creative, some favorite B2B marketing strategies from Spotify and Pinterest, a few of his favorite tools like HubSpot and Octane11 :) and his framework for getting to the root cause of an issue, before jumping into tactics. 💪 (btw, asking our guests to share a favorite business framework is a new feature of the mini-pod…and this week I shared the 1-3-1 framework that was recently highlighted by Jason Shuman at Primary Venture Partners 🙌) I was particularly excited about this session because I’ve had a chance to see all the great work that Brandon and his team and their CEO Rosie O'Meara have been doing at GroundTruth… …and also because I always love talking about Potbelly, which I had the opportunity to get to know back when they had just a handful of locations in Chicago, when I was on the investment team at Maveron 😋 Check out a clip from our conversation with Brandon in Octane11’s post below. We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast @Octane11

Scaling a newsletter network past 100,000 highly engaged subscribers... With readers from Meta, Amazon, HubSpot, TikTok, Semrush and many more: Emanuel Cinca from Stacked Marketer on my YouTube podcast live today! Full link below; what questions re: B2B newsletters have you got for Manu?

We just released our latest SaaSiest podcast episode with no other than Adam Robinson, CEO of Retention.com & RB2B, who’s not only driving impressive growth with 20M+ ARR but also building a powerful personal brand💪 In just 2 years, Adam’s personal brand has skyrocketed, with 100k LinkedIn followers and a major boost to his business. Curious about how he did it? Here’s a sneak peek of what we cover: – What’s the purpose of a CEO/Founder personal brand? – How did Adam build his brand from scratch? – What’s needed in terms of resources and time? – What makes his content strategy so effective? – How does he measure the success and ROI? Tune in to discover how Adam’s authentic approach is fueling his business growth and becoming a trusted voice in B2B SaaS. This episode is a must-listen for any leader looking to make an impact with a personal brand that stands out: https://lnkd.in/d6VV4kwN

Should all SaaS CEOs be… 6-year-olds? That's the question I asked Alina Vandenberghe at the start of the latest episode of B2B Better. As a trailblazer in B2B SaaS, Alina doesn’t just run a company—she is reinventing how to think about growth, culture, and real-time marketing results. Case in point? Back at INBOUND last month, the Chili Piper team had a real-time ROI calculator on its booth displaying how much pipeline was being generated to offset the cost of the event. Talk about putting your money where your mouth is. After seeing this, I had to get Alina on to the show to talk everything from: → Building and scaling impactful marketing strategies (no fluff!) → Understanding customer needs that truly move the needle → Aligning sales, marketing, and customer success for maximum impact → Why happy employees = stronger brand authenticity To top it off, I asked my friend Victoria from Sopro to come on and wax lyrical on bridging the gap between sales and marketing for seamless success. Whether you’re leading a B2B brand or just curious about how the pros push boundaries, this is an episode you won’t want to miss. Check it out on Apple, Spotify or wherever you get your podcasts. -- Also - thanks to my friends over at Sopro for sponsoring this episode. Want to receive double the amount of credits for your first outreach campaign? Check out the offer link in the episode's Show Notes.

Should Reditus be fully built in public? Our goal is to be at $1M ARR by December 2025. At the moment, we share some updates, but we have a lot more to share about our journey. I'm curious to hear if you would people be interested in hearing more about the good and, maybe more important, the ugly. We already share a lof of this type of content with the Grow Your B2B SaaS Podcast, but it is not about our own journey. If we would do this, what & how do you want to hear this? Short LinkedIn posts, videos, email newsletter, or other? Really curious 👇 One question for myself: what would be the most significant downsides if we start doing this? #buildinpublic #b2bsaas #sharingiscaring?

I have no idea what I'm doing when it comes down to our YouTube channel. There are so many things which can be improved, should be better, etc. Do I care? Not that much 😅 > Yet. For now Youtube has been a nice addition to our distribution of the Grow Your B2B SaaS Podcast, and seeing the traction we are getting without spending much time on it is excellent. To give some examples: We haven't optimized our thumbnails We haven't SEO-optimised the videos We haven't really tried out shorts We publish the full podcast episodes and clips on it, that is it. It is good to see we are on our way to 500 subscribers, which is super low, but with low effort it is not that bad (in my opinion). Once we have more time / resources it will become a bigger priority. The lesson here is to experiment using different channels, gather data, build an audience, and, once you have more resources, grow them faster. We do this for; - Linkedin company pages + newsletters - LinkedIn personal profile - Youtube account - TikTok account (yes we started one) - Blog content on our site - Outbound efforts (starting soon) - Paid ads (starting soon) Looking at the above it is going to be a busy summer 😅☀️ #b2bsaas #youtube #havefun -- 🔔 Building a YouTube channel is like SaaS development: sometimes you ship it and then fix it 🚢

Want to learn the secrets behind effective digital marketing? In this episode of Grow with the Flow David Silverman and I are joined by Dan Moshkovich, VP of Marketing at Chargeflow, to discuss his experience in B2B and DTC marketing and how it’s evolved over the years. We talk about the importance of specialization in marketing, how Chargeflow uses product-led growth, and why multi-channel communication is key to success. Oh...and did I mention how exciting it was to meet Dan in person for the first time in about 9 months? You looked good in the HQ! Check out the podcast in the links provided! YouTube Link - https://lnkd.in/d93EEmaY Spotify Link: https://lnkd.in/d4Dh2rBc Apple Podcast Link: https://lnkd.in/dBCRvuQ9 #MarketingStrategy #B2BSaaS #DTCMarketing #GrowthHacking #Chargeflow

Josef Fallesen - thanks for having me on your podcast and for the great questions! If you are considering ABM - or haven't been very successful with it, I think you'll find this episode useful. It would be great to get any comments or questions!

After a year under the wing of my most demanding (but irresistibly charming) boss yet, I'm back from maternity leave, eager to take on a fresh challenge: leading our demand gen campaigns team for our Knowledge Solutions. As I get back into the swing of things, I'm curious: what's the latest and greatest in B2B marketing? Any cool blogs, podcasts, or reports you've come across that have helped improve your demand gen efforts? Excited to connect with fellow B2B marketing enthusiasts and discover new experts to learn from! #b2bmarketing #demandgen #SaaSMarketing

In the latest episode of The SaaS CFO Podcast, our host Ben Murray sits down with Zach Barney to dive into the intricacies of finding prospects in today's market. Zach shares his journey of hiring the first sales reps for his company, the power of leveraging LinkedIn, and how consistently addressing common pain points can generate inbound leads. 📊✨ Highlights include: - The impact of a blended prospecting approach. - The effectiveness of being vocal on LinkedIn. - Building and utilizing extensive SaaS sales networks. - Real results from strategic social media engagement. Tune in to hear more about Zach's experiences and insights on driving sales in the competitive SaaS landscape. 🔗 Episode 130 is now available, links down below 👇 YouTube: https://lnkd.in/gM67YPUD Apple: https://rpb.li/tgVFdD Google: https://rpb.li/kVW Spotify: https://rpb.li/7pwzP5 #SaaSCFO #SaaSSales #Prospecting #InboundLeads #SalesStrategy #LinkedInMarketing #SalesReps #Networking #SalesLeadership #TechSales #B2BSales #SalesGrowth #PodcastEpisode #SalesTips #BusinessNetworking #SaaSMarketing #StartupSales #SalesInsights #SalesManagement #GrowthHacking #DigitalMarketing #SalesInnovation