Identity Matrix’s Post

Name: Identity Matrix on LinkedIn: #gtm #marketing #demandgeneration
Uploaded: 2024-12-06T22:04:25.493Z
Duration: 1 min 7 s
Channel: Identity Matrix

Identity Matrix

269 followers

1mo

Are you using first party data? Some still don't understand 3rd party v. 2nd party data, nor how to use AI for data insights. That's exactly what Jean-Paul Elbekian and Stephen M. Lowisz discussed on the latest GTM Secrets podcast. Learn from Jean-Paul, a marketing veteran in one of the toughest spaces, how to use first party data to scale cheaper and faster. Get the full episode on your favorite podcast platforms! Link in the comments. #gtm #marketing #demandgeneration

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So a lot of organizations are focusing on their first party data and all the, you know, VPS of marketing and CMO event sites and it's always now first party data. They don't wanna rely on anything else. Because guess what? When you have the thousands of partners, you have the millions of customers, you have the data, you're sitting on a, on a gold mine that you're not, that you're not touching, right. And this, this would help, I think ultimately into, into really scaling because it's not enough to create that volume of content. To help you with efficiencies in marketing, you wanna really still be personal, right? After all, we're still human. So we leverage that, you know, if you want this new wave of AI and LMS to, to personalize it scale because that would help you personalize the case. We don't work if, if you address a, as a, a roofing contractor, it's not like addressing an HVAC or plumbing or an electrical contractor, right? So you need to personalize at scale and at the same time diversify your marketing. Channels which we're talking, we keep on hearing Omni channel, Omni channel, Omni channel, very little going around for years. Do it right.

Stephen M. Lowisz

CEO @ Identity Matrix | Person-Level ID and Analytics

1mo

https://open.spotify.com/episode/3hDUXjw8PnTKFDk3hnWqaL

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Stephen M. Lowisz

CEO @ Identity Matrix | Person-Level ID and Analytics
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It was great having Jean-Paul Elbekian on the latest GTM Secrets podcast. We talked about first party data, AI analysis, and so much more. Check it out on Spotify, YouTube, and more! #b2bmarketing #marketinganalytics #revops

Identity Matrix

269 followers
1mo

Are you using first party data? Some still don't understand 3rd party v. 2nd party data, nor how to use AI for data insights. That's exactly what Jean-Paul Elbekian and Stephen M. Lowisz discussed on the latest GTM Secrets podcast. Learn from Jean-Paul, a marketing veteran in one of the toughest spaces, how to use first party data to scale cheaper and faster. Get the full episode on your favorite podcast platforms! Link in the comments. #gtm #marketing #demandgeneration

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