Gamefam

🏎️💨 Buckle up, car lovers! Gamefam has partnered with Shelby American, Inc. to bring their iconic muscle cars to Roblox for the first time ever! 🔥 Starting tomorrow, our hit game Car Dealership Tycoon (the No. 1 driving game on Roblox) is playing host to a Shelby-themed takeover where players will race some of the most iconic cars ever made—including the Mustang GT350 and Shelby Cobra 427—on a Le Mans-inspired track! 🏁 💡 Roblox games like Car Dealership Tycoon offer auto brands a unique opportunity to connect with Gen Z & Alpha at massive scale, putting players into the driver’s seat of their dream car like never before. 👏👏 Shoutout to Shelby American, Inc. for leaning into Roblox with us! #Cars #Automotive #AutomotiveNews #AutomotiveIndustry

Today, we announced our 2024 results, marking yet another successful year. With a portfolio of 35+ games, we closed the year delivering 64 million average daily gameplay sessions and 328 million average monthly hours of gameplay. This year, we partnered with 30+ leading #brands to deliver 60+ innovative campaigns and games on platforms like #Roblox and #Fortnite, setting a new standard for immersive brand experiences. 👏 We are humbled to have connected millions of players worldwide, building vibrant communities that further showcase why #metaverse gaming is the future of #media. 🗓️📈 Here’s Gamefam's Year in Review:

🛻🚛 In partnership with Spin Master, Monster Jam roared back into our hit #Roblox game Car Dealership Tycoon for the third consecutive year and delivered another huge event! With new trucks, exclusive rewards and entertaining gameplay, fans were immersed in the world of Monster Jam ahead of the holiday season: ✨ 70 MILLION Brand Engagements 🕹️ 31 MILLION Gameplay Sessions ➡️ Our three Monster Jam activations have delivered 300+ MILLION brand engagements and 100+ MILLION gameplay sessions for Spin Master, building an ever-growing fan base. 📈 Thanks to our incredible partners at Spin Master and the Gamefam team for making this year's program a huge success! 🙌 #Media #Marketing #Advertising #Retail #Automotive #Toys

The Fortnite updates keep on coming ➡️ Gamefam's Creator Page is now live on Fortnite: https://lnkd.in/enVtnbYu Check out our successful Fortnite Creative portfolio and be sure to click that favorite button! 😎

🎬✨ Cue the applause!!! 👏 Our Talk To Me campaign on #Fortnite won another award: Cynopsis’ Tempest Awards ➡️ Best In-Game Brand Activation! 🏆 As the first-ever brand integration in a Fortnite Creative game, we brought the eerie world of A24's Talk to Me into our hit game, Deadpines: Zombie Survival—and players couldn’t get enough:  🎮 1.4 million gameplay sessions ⌛ 55-minute average play sessions 🎥 Plus, a sequel is already in the works! 🙌 A huge congrats to our partners Altitude Media Group, Havas and Livewire for this massive win and for taking movie marketing to the next level! #Marketing #Advertising #Media #Entertainment #Hollywood #Movies #Film

We’re proud of the company culture we’re building at Gamefam, and it all comes down to amazing people. ⬇️ We established the 🏆 C.O.O.L. Awards earlier this year to honor the members of our Gamefam-ily who best represent our C.O.O.L. values: ⭐ Collaborative ⭐ Outstanding ⭐ Ownership ⭐ Leadership Congrats to our latest C.O.O.L. Award winners that were announced on our recent All Hands! 👏 Alex Ridley 👏 Daniel Pico 👏 Nanda Abdullah 👏 Bradley Quinones 👏 #LifeAtGamefam #Gamefam #GameJobs #GameDevelopment #VideoGames

💡 Our SVP of Growth Alexandra (Alli) Guglielmino argues Roblox will become THE place to engage with Gen Z & Alpha in the important holiday shopping season ⬇️⬇️⬇️

🐣 Spin Master’s recent Hatchimals activation in our popular #Roblox game Twilight Daycare was a huge success! ✨ With unique virtual merch and an unforgettable Hatch Day event, Gen Z & Alpha players embraced the magic of Hatchimals in an entirely new way. The campaign had a clear impact ahead of the all-important holiday season: 🕹️ 27+ MILLION Visits ⏳ 334+ MILLION Gameplay Minutes ✨ 94+ MILLION Brand Engagements ➡️ From the Hatchimals to Monster Jam, Spin Master continues to lean into Roblox as the place to immerse both new and existing fans in their franchises. Kudos to our partners at Spin Master and our great Gamefam team for their vision and creativity on this one! #Toys #Retail #Media #Gaming #Metaverse

Gamefam’s Chief Business Officer Ricardo Briceno spoke with Jennimai Nguyen from Marketing Brew about why blockbuster movies like Wicked are activating in the #metaverse before, during and/or after they air in theaters. As we continue to see fewer new franchises and more sequels, it’s even more important to engage Gen Z & Alpha and reel them into existing hit franchises that generations before them have loved. 🔊 Ricardo says it well: “There is no written playbook (for those activations), and there’s a lot of innovation. Our task is to understand how the brand, the IP, can be appealing to the audience. In the case of movies…they tend to be character or fantasy, imagination-driven. Because of that, they lend themselves really well to be translated into (immersive) worlds with character engagement.” 📰 Read here: https://lnkd.in/eExV_gyF #Hollywood #Entertainment #Media #Film #Movies #TV

🌴🌴 ALOHA to our Moana 2 campaign on Fortnite! We’re proud to once again partner with The Walt Disney Company, OMG23 & WildBrain, bringing the highly-anticipated Moana 2 to Fortnite ahead of its premiere in one of the most in-depth brand integrations on Fortnite Creative to date. From early November through early December, #GenZ players are being immersed in Moana’s magical world of Oceania as it takes over our hit Fortnite game “Obby But You’re On A Bike HD”: 👀 Meet and interact with their favorite Moana characters, as well as the new ones  🛶 Navigate canoes through a Pacific Islander-themed obstacle course 🐓 Unlock Moana-themed virtual items for their avatars including the beloved rooster Hei Hei Disney is diving headfirst into Fortnite and we’re thrilled to be leading the charge with them, especially following the massive success of our Inside Out 2 campaign. It’s simple: gaming is the future of media and entertainment. ➡️ Figuring out how to bring your brand and IP into the metaverse with reach and scale? Send us a message and let’s brainstorm! https://lnkd.in/eU2cwAY7 #Entertainment #Hollywood #Media #Marketing #Advertising #Digital #Innovation #Fortnite