Whatnot

Our year-end trends report reveals how storytelling and authenticity are reshaping retail: Women athletes revolutionized sports collecting, with WNBA shows surging 1,500%, while rare plants and inclusive fashion emerged as powerful new categories. With users spending 80 minutes a day watching shows and engaging in over 1 billion chat interactions, our community is proving that live commerce is about more than transactions—it's as about relationships, trust, and shared experiences. Dive into our full report to discover how these trends are shaping the future of live commerce and what's driving shopper behavior in 2025. #LivestreamShopping #LiveCommerce #WhatnotTrends

Today marks a major milestone—Whatnot’s 5th anniversary! 🎉 Over these five years, the platform has grown from a small startup into a thriving community, but our mission has stayed the same: empower people to transform their passions into businesses. This journey wouldn’t have been possible without the dedicated sellers, buyers, and team members who make Whatnot what it is today. Check out our recent blog post via the link below spotlighting a few of the sellers and employees who were instrumental in shaping our story. Thank you and here's to the future! https://lnkd.in/g3ywpzJm

At Whatnot, we’re helping sellers drive sales and build loyalty this holiday season. Flash Sales bring limited-time discounts to live shows, creating high-energy moments that turn viewers into buyers. Meanwhile, Rewards Club Season 2 introduces new tools like Buyer Dashboards and advanced analytics to make loyalty programs even stronger. Learn how these updates can help sellers succeed this season. #livestreamshopping #socialcommerce #WhatnotSellers

Creating a tailor-made feed for our users isn’t just a feature—it’s an art. Our engineering team at Whatnot works hard to make each experience feel personal, down to the last scroll. Engineering recently shared how we designed our customized platform at the ACM SIGKDD & Annual KDD Conference in Spain, receiving kudos from our machine learning and AI community. Today, we're giving a behind-the-scenes look at our process and how we can roll out feed changes using Statsig, making user interactions on Whatnot truly unique. Check it out below! #engineering #livestreamshopping #socialcommerce #SIGKDD #KDD, #KDD2024, #MachineLearning

At Whatnot, we’re committed to empowering sellers with tools to help them grow and make it easier to connect with buyers. This month, we’ve added shipping tools to streamline order fulfillment and introduced cohost notifications to help buyers discover collaborative shows. Read our latest blog to learn more about these new tools. #livestreamshopping #socialcommerce #whatnotsellers

We’re excited to share our first State of Livestream Selling Report, highlighting the incredible growth and impact of livestream selling on individuals and businesses. Thanks to the dedication and passion of our sellers—whether solo entrepreneurs or running brick-and-mortar stores—we’ve reached an exciting milestone: surpassing $2 billion in livestream sales in 2024 alone. One thing is clear: the future of shopping is here, and it’s live! Some key highlights from our report, developed with insights from Wakefield Research and Gene Marks: - Two-thirds of sellers (66%) earn more than $10,000 per month through livestream selling. Meanwhile, one in four sellers report making over $300,000 annually. - Over 175,000 hours of livestreams are hosted each week on Whatnot, 800x more than QVC! - 41% of sellers now generate more than half of their total annual sales from live selling. Check out the full report and see how livestream selling is shaping the future of e-commerce. #SocialCommerce #LivestreamShopping #LivestreamSelling #Ecommerce #Whatnot #StateOfLivestreamSelling #RetailInnovation #LiveCommerce 

At Whatnot, we’re committed to building tools that empower our sellers to succeed. This month, we’ve rolled out new features specifically designed to help sellers boost sales and run their businesses more efficiently. From trying out free shipping to first-time buyers to enabling mobile payouts and on-the-go label printing, we’re focused on simplifying operations so sellers can focus on what they do best. Learn more about how these new features are driving better results for our seller community. #livestreamshopping #socialcommerce

We’re honored to be named once again to LinkedIn’s Top Startups List for 2024! 🚀 As we continue shaping the future of shopping through livestream commerce, this recognition reflects the hard work and passion of our entire community—sellers, buyers, and our team. With countless categories from trading cards to sneakers, Whatnot empowers people to turn their hobbies into thriving businesses, discover new interests, and connect over the things they love. Thank you for being part of this journey! 🎉 #LinkedInTopStartups #LivestreamShopping #SocialCommerce

At Whatnot, delivering a seamless buying and selling experience every day is at the core of what we do. This commitment becomes even more crucial during high-traffic events like Black Friday and the Super Bowl. Read our latest engineering team blog post to learn about the key tactics we rely on to enhance the reliability and performance of our platform during a surge in activity. If you enjoy solving complex problems and are interested in building community-focused products, consider joining our team! whatnot.com/careers #engineering #ecommerce #livestreamshopping #marketplace

Buyers return to Whatnot because of the unique combination of entertainment and products our incredible sellers provide. But what really builds that sense of community is when sellers can recognize and engage with buyers from one show to the next. This summer, we introduced Rewards Club in Beta, an achievement-based loyalty program for sellers to automatically recognize and reward their most active customers with custom perks like coupons and access to exclusive shows. Today, we're excited to share that Rewards Club is now live! Check out our latest blog post to learn more. #livestreamshopping #socialcommerce