Clean Creatives

✨ 2024 has been a milestone year for Clean Creatives. We connected with more people than ever, amplified our mission at the highest levels and made real meaningful progress. 📢  Against the background of the hottest year in recorded history, hundreds of people across the world spoke up about the threats posed by fossil fuel advertising and PR - and made real change in our industry. It’s important to look back and reflect on what we helped do together so we can celebrate and get ready for another big year in 2025. Thanks to your help, here are 10 of our biggest wins in 2024: 1️⃣ Reached a major milestone when the 1000th agency signed the Clean Creatives pledge to not work with fossil fuel companies. 2️⃣ The UN Secretary-General António Guterres endorsed our call to action for ad agencies to drop fossil fuel clients.  3️⃣ We stripped one of the world’s biggest creative companies, Havas, of their B Lab B Corp status.  4️⃣ Took the stage at the Cannes Lions International Festival of Creativity, showing that we’re becoming a go-to voice on climate and sustainability.  5️⃣ Our work has been mentioned or featured in over 150 news articles this year.  6️⃣ Held The F-List Awards, the ad industry’s best award show recognizing fossil fuel polluters for greenwashing.  7️⃣ Started a student ambassadorship for the next generation of creative professionals on campuses in Florida, Oregon and New York. 8️⃣ Clean Creatives leaders across the globe hosted *20* meetups, happy hours, and panels with hundreds of participants all over the planet.  9️⃣ We released the biggest and best F-List ever with evidence of 590 agencies working for fossil fuel companies in 2023 and 2024.  1️⃣0️⃣ We released the tools brands need to secure clean agencies including our new Brand Guide to help “clean up” agencies. Thank you to everyone who supported us this year - together, we’re building a cleaner, more creative future. Here’s to continued momentum in 2025! Inspired? New Year, and now’s the time to sign the Clean Creatives pledge and commit to skipping fossil fuel clients. It’s the smarter move — we promise. https://lnkd.in/ddBQ8KhS [LATTE GOOD Agency This January Steven Shimek Young Folks | B Corp agency Creatives for Climate Collective Sharpbrands Purpose Disruptors Futerra Rob Mayhew Lucky Generals Lameya Chaudhury Allison Worldwide Seventh Generation Kibbo Kift Agency Edelman dentsu Interpublic Group (IPG) Omnicom Ogilvy WPP Publicis Groupe]

👏 That’s a wrap on our 2024 calendar of Clean Creatives community events! We hosted 20 different events across the globe this year with a huge amount of help and support from our ambassadors and pledge signers. Thank you to everyone who joined us in Paris, Vancouver and London in the past couple of weeks, and to those who made our final events of the year possible. We can’t wait to meet more of you in 2025 and to come together to make our movement against fossil fuel advertising stronger and BIGGER than ever. ➕ Follow us on here and on Instagram (https://lnkd.in/eKq-T-wK) so you don’t miss out on future events! #CleanCreatives #Paris #Vancouver #London #Advertising #Marketing #PR #Sustainability 

Yeah, we’re annoyed. Very annoyed. Why? It was impossible to not feel that way after hearing Ogilvy Vice-chair Rory Sutherland's recent interview on the Cleaning Up podcast with Michael Liebreich. Watch the video, then ➡️ keep in mind that ad agencies are supposed to change consumer behavior, not client behavior. ⬅️ So when you work for a company like bp — who spent $16 billion on fossil fuel expansion last year and just shut down their renewables division — you’re encouraging more oil and gas use. Ogilvy even seems to question whether carbon pollution causes climate change, which might explain their partnership. 🙋🏾⁉️Don’t want to end up regretting an interview like this? Sign the Clean Creatives pledge and commit to skipping fossil fuel clients. It’s the smarter move — we promise. https://lnkd.in/ddBQ8KhS #Advertising #Greenwashing #Sustainability #ClimateChange

🚨 BREAKING: today Omnicom announced it will be buying Interpublic Group (IPG) to become the world’s *biggest* advertising holding company in the world. ➡️ What does this mean, and why is it important? By merging, Omnicom and IPG don't just become the world's biggest agency but also one of the world's biggest contributors to climate misinformation. Omnicom will now hold 124 fossil fuel contracts, jumping ahead of WPP, which has the second-most with 79. Combined, Omnicom will now include companies like ExxonMobil, aramco, and Chevron on its client list, all of which have pledged to increase their pollution during the hottest year in human history. This also means their work with fossil fuels will 📈increase📈 across every continent:  🌍 Saudi Aramco and TotalEnergies in the Middle East  🌏 bp (Castrol), PETRONAS, and others in Asia 🌎 Copec, Gasolineras Uno and Pluspetrol in Latin America  🌎 Suncor and ConocoPhillips in North America So where does that leave things in our view? If the new leadership of this combined company wants to build its foundation on future-thinking strategy, they should start by winding down their fossil fuel clients who face a growing number of major legal actions and threats to their business models. #Omnicom #IPG #Advertising #Marketing #InterpublicGroup #BreakingNews #AdIndustry #Sustainability #FossilFuels

We get this question often: which advertising and PR companies _should_ we work with? Well, you're now in luck! LATTE put together a comprehensive jobseeker's guide to the planet-friendly UK PR & Comms agencies. ⬇️ If you've been thinking of making a change, or are just curious as to what's out there, take a look at their Nice List - https://lnkd.in/gEK_D7xH

🗣️ “We’re going to change this fossil fuel company from the inside!” This is a commonly used argument from ad agencies still working for oil and gas but we want to debunk this myth. If you’re a creative in the ad industry, we know that you’re great at your job. You’re incredibly persuasive. But… fossil fuel companies have been advertising that they’re interested in changing for decades. For the past 40 years climate scientists have been demanding change, and they haven’t. The truth is - agencies are simply the megaphone that share fossil fuel companies financial and operational decisions with the world. Your next deck won’t change that. Instead, you can refuse to do work with fossil fuels until these companies look radically different. How? By signing the Clean Creatives pledge and joining over 1,200 agencies who are ready to take real climate action: cleancreatives.org #Advertising #Greenwashing #Sustainability #ClimateChange #CleanCreatives 

🏆 The Ad Net Zero Awards Ceremony are right around the corner on Thursday, November 21st celebrating, “the winners of this year’s Campaign UK Ad Net Zero Award". The Awards presentation and lunch will showcase and celebrate the outstanding work being delivered across the ever-evolving sustainable advertising industry. Why is this important and something to watch? Ad Net Zero wants the Ad & PR industry to reach net zero but its awards shortlist for 2024 is full of agencies working for fossil fuel companies. From dentsu being shortlisted for the ‘Best Practice in Sustainability Award’ while working for 18 different major fossil fuel polluters to Havas Media Network being featured in the ‘Best Practice in Sustainable Media Planning’ category while facing continued pressure for its work with Shell, the Ad Net Zero awards are full of conflicts of interest. It’s this simple: if Ad Net Zero can’t address its members’ biggest contribution to the climate emergency, they won’t really ever get to net zero for the ad industry. 🏆 In 2023, 74% of Ad Net Zero award winners worked for oil and gas clients. How many do you think will win this year? (As you might know, Clean Creatives runs the @adnetzero social handles on Instagram, X and TikTok and our offer still stands, Ad Net Zero! Give us your plan for addressing your sponsors ties to fossil fuels, and we’ll hand the accounts over to the team. We’re looking forward to seeing all of the industry tags coming in in the lead-up to the awards!) #AdNetZero #Campaign #AdNetZeroAwards #CampaignANZ #Sustainability #Dentsu #Havas #AKQA #Hogarth #MCSaatchi

🗓️ We still have plenty more events on the calendar for 2024 and we can’t wait to wrap up the year with you! If you’re near to London, Paris or Vancouver, be sure to add these dates to your diaries: 🇫🇷 Paris Meet & Greet - Tuesday, December 3rd @ 6:30pm with Sharpbrands Join our first Paris meetup to meet other people from creative agencies and discuss how we can be a part of climate solutions in France. ✉️ RSVP: https://lnkd.in/ernESShb 🇨🇦 Vancouver Happy Hour - Thursday, December 5th @ 6:00pm This is our first event in Vancouver! Meet others in the creative industry and learn about creative climate solutions in the warm environment of a literary studio. ✉️ RSVP: https://lnkd.in/e47Ahsmt 🇬🇧 London Happy Hour - Wednesday, December 11th @ 6:30pm  Wrap up 2024 in London with special guests including Duncan Meisel, Executive Director of Clean Creatives, agency founders, agency activists and more. ✉️ RSVP: https://lnkd.in/ee7xtX-4 🚨 Spaces always fill up fast, so, be sure to RSVP as soon as possible. #CleanCreatives #HappyHour #Vancouver #London #Paris #SharpBrands #Creativity #Marketing #AdIndustry #PublicRelations #Sustainability #Climate #EcoFriendly

👏 YOU are making a difference! How? Here’s the proof - Havas just admitted to its shareholders that it has ‘experienced significant negative publicity and corresponding reputational harm’ in light of losing its B Corp certification. Swipe to learn why. ➡️ Here’s the timeline: ✉️ In October 2023, Clean Creatives and B Corp-certified agencies in our network submitted a complaint to B Lab about Havas and its work with Shell. 🏆 In July 2024, B Lab did the right thing and revoked the B Corp certification of 4 Havas agencies.  ‼️ At the end of October 2024, Havas published its 369-page prospectus admitting that it ‘has faced, and is likely to continue to face, negative publicity based on the identity of its clients’, including those in the fossil fuel sector. Havas is listening to us and making it clear that it will continue to experience reputational harm - affecting its ability to attract clients and employees - for as long as they accept work from the oil and gas companies. Your voices are powerful. ♻️ Share this post with your network to show more people that becoming a Clean Creative works! 🔗 Read more about Havas’ prospectus: https://lnkd.in/eGZS66VJ #CleanCreatives #Havas #BCorp #BLab #Sustainability #Campaign #Greenwashing #HavasProspectus #Prospectus

⚠️ Teneo is the lead agency for COP29 Azerbaijan - the world’s climate change conference kicking off this week. Teneo is also working for 5 fossil fuel companies which are in direct conflict with what global leaders and their communities are trying to achieve at COP29. According to DeSmog, Azerbaijan, signed a $5 million contract with New York PR agency, Teneo who also work clients such as BHP, ADNOC Group (Abu Dhabi National Oil Company) - Masdar, Centrica, ENGIE and EnQuest. But there’s more! Teneo’s President of Global Strategy & Communications, Geoff Morrell, is a former bp communications chief. How can COP29 be a “a moment of truth for the Paris Agreement” when its PR firm is simultaneously working for the world's biggest polluters? 🔗Learn more from Desmog about Teneo & COP29 here: https://lnkd.in/eeAWAQ4j #Teneo #COP29 #Azerbaijan #PublicRelations #PR #Marketing #Sustainability #ClimateChange #Desmog