ButcherBox

From bacon-for-life to $550M in revenue, Chloe Sorvino's latest piece in Forbes dives into the ButcherBox story and the role we're playing in the meat industry by demanding high-quality, humanely raised and sustainably sourced protein for our customers and doing things the right way to build a lasting brand. #ButcherBox #Ecommerce #DTCBrands

For ButcherBox, selling a box of meat is important, but the experience a customer has with the purchase is just as, if not more, important. Making sure our customers are successful with their purchase means inspiring them and helping them find their confidence in the kitchen, which was our focus leading into the Thanksgiving holiday with our turkey cooking content. Harley Finkelstein joined Alex Hormozi on Black Friday discussing retail wins from Shopify customers with a nod to the efforts our team put into making the customer experience around turkey a seamless one (~35:52)! #ButcherBox #BlackFriday #CustomerExperience

📣 Listen alert 📣 Our Chief Commercial Officer, Reba Hatcher, joined Scott Ohsman, Summer Jubelirer, and Hayley Brucker on the Always Off Brand podcast this week talking all things subscription, loyalty, and acquisition. A fun conversation diving into surviving the box subscription model, managing growth during the pandemic, balancing our core values, and launching the ButcherBox loyalty program, Sizzle Society. #ButcherBox #Ecommerce #Loyalty

Launching new product features is always a thrilling journey, and today marks a special ButcherBox milestone with the launch of our very first loyalty program! Our talented team got together to showcase how our latest product feature came together and to officially introduce: Sizzle Society. Creating a loyalty program has been a massive cross-functional effort, one where the customer has always remained at the center of the program from ideation all the way to execution and every step in between. It's our way of saying thank you to our amazing customers who have supported us since 2015. We're proud to finally set Sizzle Society into the wild TODAY! 🚀 We can't wait for ButcherBox’s customers to experience the benefits of our loyalty program all while continuing to enjoy the high-quality, humanely-raised, and responsibly sourced products they know and love. #ButcherBox #Loyalty #DTC

Last week, ButcherBox co-hosted a crucial briefing on Capitol Hill titled “Why Major Meat Companies and Hog Farmers Oppose the EATS Act,” in collaboration with our partners Niman Ranch and True Story Foods.  This high-stakes event featured speakers from across the food system—including our founder, Michael Salguero, farmers from our supply chain, our partners at Niman and True Story as well as an agricultural economist — all of whom underscored that overturning California’s Prop 12 and Massachusetts’ Q3 ballot measures would be a disaster from farm to fork.    While on the Hill, we also met with several Congressional offices and the USDA to emphasize the major threat this bill poses to farmers, businesses, and consumers alike. Since 2023, ButcherBox has been working to raise awareness of the dangerous nature of the Ending Agricultural Trade Suppression (EATS) Act, including releasing an open letter to Congress that was signed by Whole Foods Market, Applegate, Thrive Market and 20+ other food companies. Despite our pushback, the bill language was included in the House Agriculture Committee’s version of the current Farm Bill, making our advocacy even more urgent.  Put simply: The EATS Act would reverse common-sense, democratically-adopted standards for farm animal welfare—which goes against ButcherBox’s mission of protecting the people, animals, and planet that make our food system thrive. That’s why we’re proud to stand against this harmful bill and will continue opposing it until it has been defeated.  Learn more about our advocacy here: https://bchrbox.co/EATsAct #ButcherBox #AnimalWelfare #EATSAct

"I think the way in which entrepreneurship is taught in this country is a very perverted view of what true entrepreneurship is." Catch Mike Salguero on the Just Get Started podcast with Brian Ondrako chatting all things entrepreneurship -- from the challenges and expectations founders face to finding and celebrating the wins to scaling a bootstrapped business. https://lnkd.in/eEqkc-N7 #ButcherBox #Entrepreneurship #FounderStories

Last weekend the ButcherBox team was in Iowa for the 26th Annual Niman Ranch Hog Farmer Appreciation Celebration. A true celebration of the 600+ farmers that make up the Niman Ranch Network and all the work they do to raise their animals with care. The weekend was filled with farm tours, inspiring, educational content led by the Food Tank team, incredible food, and an appearance from the renowned animal welfare advocate, Dr. Temple Grandin. It was not only a celebration of all the dedication and work of the Niman Ranch farmers, but also served to recognize the great work young farmers are committed to doing in furthering their education through the Next Generation Foundation Scholarship program. ButcherBox has been a proud supporter of the scholarship foundation since 2019, contributing $350,000 to date, and we feel incredibly honored to help inspire younger generations of farmers to come back to their family farms and raise animals right. #ButcherBox #AnimalWelfare #FarmerAppreciation

🎉 We're B Corp Recertified 🎉 For nearly a decade, ButcherBox has focused on creating meaningful change in the meat and seafood industry by prioritizing doing what is right and good for all parts of the supply chain over profits and financial gain. Initially certified as a B Corp by B Lab in November 2020, our recertification is indicative of our continued commitment to animals, people, and the planet. Not only have we recertified as a B Corp, but ButcherBox is only B Corp certified meat and seafood brand to source only from partners with third-party animal welfare certifications. Certifications like these help drive forward on our mission to transform the meat industry. Learn more about our recertification ⬇️ https://bchrbox.co/bcorp

Last week, our team joined our suppliers, Niman Ranch and True Story Foods, and some of their incredible farmers, Trisha Zachman and Russ Kremer, in Washington, DC to meet with law makers in the House and Senate and share our strong opposition to the Ending Agricultural Trade Suppression (EATS) Act.   This bill, found in the upcoming Farm Bill, would overturn common-sense animal welfare laws including Massachusetts Question 3 and California’s Prop 12, has tremendous negative impact on farmers and their livelihoods, and goes directly against ButcherBox’s mission to transform the meat industry by doing right by animals, farmers, and the planet.   We are grateful to U.S. Representative Jim McGovern (MA-2) and U.S. Representative Jim Costa (CA-21) for meeting with our team as we shared our commitment to this issue through our open letter to Congress that was supported by 24 food brands, including Whole Foods Market, Thrive Market and Applegate.   Read our coalition’s open letter to Congress ⬇️ https://bchrbox.co/EATsAct   #FarmBill #EATsAct #ButcherBox

Our inaugural live cooking class was a 🎉 huge success 🎉 this week thanks to Jason McKinney and the Truffle Shuffle team. While our brand new cooking class content is free to our members, it is an incredibly unique way to host corporate events, team building activities, or simply gift you colleagues, friends, or family. Don't miss out on the delicious recipes in our upcoming classes. Check out the full calendar ⬇️ https://lnkd.in/ek55paZP #ButcherBox #UnboxBetter #FoodEducation