ApartmentGeofencing.com

Today's residents crave more than a place to live—they want a lifestyle that inspires connection and community. Experiential marketing is redefining multifamily by turning properties into vibrant spaces where life happens. Curious how to craft experiences that set your community apart? This article has all the details: https://hubs.li/Q030ljJG0 #Multifamily #ApartmentGeofencing #Marketing

As we wrap up another incredible year, we want to take a moment to express our deepest gratitude. To our clients: thank you for trusting us to help with your properties! It's an honor to be apart of your marketing strategy, especially knowing how many options you have out there in the world of advertising. Your partnership drives our passion and commitment every day! To our amazing team: This year’s success is a testament to your hard work and passion, and we’re so grateful to have such an incredible group of people driving us forward. You’ve gone above and beyond to make this year one for the books and we thank you, whole-heartedly! Here’s to new opportunities, continued growth, and another year of achieving great things together. Wishing everyone a prosperous and joyful 2025!

What do apartment residents want? There are two key issues that received an overwhelming majority: safety improvements and flexible payment options. 1) Residents don’t feel safe. According to the Deep Sentinel "Multifamily Security Concerns in 2024" survey, nearly 75% of renters believe that management should be doing more to improve property safety. Inflation has a direct effect on crime rates. Property management companies can make their properties stand out by properly addressing security concerns—through upgraded lighting, surveillance, and better package management. 2) Resident want flexible payment options. This one is surprising and seems like a low-hanging fruit option that can foster renter retention. The Flex “Revolutionizing the Resident Experience in the Digital Age” survey found that 85% of residents with the option to split their payments across the month report higher satisfaction. Read more here: https://hubs.li/Q030P8fS0

Traditional funnels may be oversimplifying your customers’ journey. Marketing expert Claire Sullentrop, co-founder of Forget The Funnel says it’s time to move beyond the outdated Awareness → Consideration → Purchase model. When understanding the customer journey, she suggests: 1️⃣ Understanding your ideal customers: Identify your top customers and uncover why they sought out your product. 2️⃣ Know when to pivot: Big market changes, product evolution, or attracting a new audience are clear signs it’s time to reassess. 3️⃣ Partner across teams: Work with Product, Client Success, and other departments to align goals and improve touchpoints like onboarding and retention. 4️⃣ Ask the right questions: Qualitative research matters! Dive into your customers’ experiences to learn why they buy—not just what they do. Data is great, but don’t ignore the power of customer stories and insights. Funnels shouldn’t be generic, they should work for your business. #multifamily #marketing #digitalmarketing #customerjourney #podcast

https://hubs.li/Q030ll_g0 has established an internal "AI Committee"—a team dedicated to exploring new programs, finding the best ways to leverage AI for greater efficiency both internally and externally, and providing quarterly training to keep our company ahead of the curve. And here's why: Gallup's recent article, "AI in the Workplace: Answering 3 Big Questions," offers insights into how AI is reshaping workplaces, and the struggles organizations face along the way. Key takeaways: Where AI Stands Today: While AI is considered widely adapted, it's surprising that two-thirds of surveyed people claim they never use AI at work. This raises questions about actual awareness, adoption, and the gap between AI potential and actual implementation. Challenges with AI Implementation: The article highlights major barriers, such as resistance to change, unclear value propositions, and fear of job displacement. How to Overcome Obstacles: Success starts with transparent communication, and investing in employee training. AI has the potential to bring benefits to the workplace, but for that to happen, organizations must bridge the gap between its promise and practical application. This means building a culture that keeps communication clear, and investing in training to give teams the skills they need. At the end of the day, AI isn’t here to replace people, it’s here to support them and make their work easier, as long as expectations are realistic and the right tools are in place. Don’t let AI become a hurdle in your workplace. Embrace its potential while setting clear expectations, and remember- AI should enhance your work, not replace it. #AI #marketing #digitalmarketing #multifamilymarketing

Know your audience and speak their language. In marketing, the key to success isn’t just what you say, it’s how and who you’re saying it to. This image is a perfect reminder: Whether you’re crafting a campaign for prospects or communicating with residents, understanding your demographic is everything. Renters are diverse, ranging from Gen Zers who thrive on short, engaging TikToks to Baby Boomers who value clear, detailed communication. Here’s what works: Simplify your message: Cut the fluff. What does your audience need to know? Speak their language: Are they visual learners? Hit them with compelling videos. Do they appreciate specifics? Include actionable details. Be relevant: Tailor your approach to meet their preferences, lifestyles, and needs. At the end of the day, your goal is to make their decision easier, faster and more meaningful. Because, just like in the real world, you often only get 7 seconds to grab their attention or they’re gone. #multifamilymarketing #knowyouraudience #marketingtips #demographics

As digital marketers, we’re immersed in the digital assets we promote but ensuring that on-site experience exists at that property-level in multifamily is equally important. “Don’t forget, property-level marketing is still a thing.” Property Marketing Consultant & Interior Designer Amanda Coogle reminded us during a recent LInkedin Live interview. Amanda went beyond AI and digital and shared some property-level tips and tricks that help materialize that digital promise on-site: 1️⃣ Keep your signage simple but enticing for drive-by traffic. 2️⃣ Tap into your current resident network. Referral bonuses advertised to residents are a low-lift way to spread awareness for your property. 3️⃣ Capitalize on event marketing to create momentum and excitement for prospects. Especially for grand openings, having activation stations sprawled throughout the building can incentive self-guided property tours. 4️⃣ Community-building is the silent weapon that transforms residents into advocates. Don’t neglect planning those recurring community events for retention. 5️⃣ Research local events within your community and bridge the gap between digital and on-site marketing through event-based geofencing campaigns. Stay alert for upcoming holiday events that are likely to draw significant foot traffic. 6️⃣ Your residents can create great user-generated content for your property. Amanda shares how she ran a social media contest inviting residents to showcase their decorated spaces for a property with a quirky floor plan to help inspire future residents. Catch the full episode in the comments section!

Our creative team combines innovative technology with artistic expertise to deliver ads that not only look great but also convert. With our comprehensive digital ad production services, you can be sure your marketing campaigns are in good hands. Let us help you create compelling ads that attract and convert! 📞 Contact us today to get started! #CreativeAdvertising #DigitalAdProduction #ApartmentMarketing #AIEnhancedAds #CustomBanners #DynamicAds #MarketingInnovation

The holiday season is a prime time to connect with prospective tenants. Whether you’re running a holiday special or looking to boost tours, now’s the time to capture their attention. Holiday campaign ideas you can steal: ✅ Target nearby shoppers: Reach holiday shoppers visiting malls or popular retail areas near your property. ✅ Promote seasonal specials: Highlight limited-time offers like waived application fees, reduced deposits, or move-in specials. ✅ Engage with local events: Target attendees at nearby holiday markets or community gatherings. If you’d like to brainstorm ideas or fine-tune your geofencing campaigns, just let your client rep know. Reach out today—we’d love to help! #GeofencingMarketing #ApartmentMarketing

How does M. Shapiro stabilize 162 communities and counting? Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group, shares the importance of treating every property as an individual entity to inform their marketing approach in her fantastic podcast with The Apartment Department - The Podcast for Multifamily Marketers. Debbie does not believe in a one-size-fits-all marketing approach for new lease-ups. Instead, she notes that “Every property has its unique qualities, and by treating each as an individual entity in our marketing approach, we can truly differentiate ourselves.” Here’s a few services and tools she shares: Interactive Sitemaps: To help users engage with different properties and navigate available layouts more intuitively. SEO Focus: Shapiro collaborates with SEO experts to improve the online visibility of a property relying on Moz to help analyze web pages, research keywords, and implement recommendations that improve search rankings. Geofencing: Debbie connects with on-site team members to identify the key hot spots to target prospects and continues to use geofencing after certain properties have reached stabilization. Streaming TV: Debbie notes that she’s had a few prospects mention that they’ve seen her ad on Hulu. Streaming TV ads with ApartmentGeofencing.com are affordable, measurable, and unskippable. Social Media & Reputation Management: Sprout Social, Inc. is a platform for managing social media content and monitoring online reputation across several properties. This aggregator makes it easy for property managers to achieve consistent engagement and quickly address potentially aversive feedback. API’s have become more flexible than ever, providing marketers with the branding agility to reach prospective renters in novel but measurable ways. Click here to listen to the podcast: https://hubs.li/Q02_f7bk0