6sense

WE 🩵 BDRs! Mark your calendars for #BDRAppreciationWeek 2025, happening Feb. 10-14! BDRs deserve recognition throughout the year, but this special week is dedicated to all the hard-working business development pros in the industry. Get ready for insider tips to level up your skills with: 🩵 AI Agents 🩵 Outbound calling 🩵 Crafting emails 🩵 Multi-threading 🩵 Social selling See the deets and sign up here: https://okt.to/1OZD43

What does the B2B buying journey look like around the world? Here's what 6sense research uncovered in our latest Buyer Experience Report: 🌍 EMEA: Buyers evaluate 4.1 vendors and invest 10.2 months in their journey, on average. 🌎 North America: Buyers evaluate 4.5 vendors and invest 11.2 months in their journey, on average. 🌏 APAC: Buyers evaluate 5.2 vendors and invest 13.2 months in their journey, on average. See more analysis on B2B buyer experiences around the world in the full report (no form, of course!) https://okt.to/2XBl5N

FINAL LEVEL: MEASURING YOUR ABM CAMPAIGN You’ve made it to the final level of #LevelUp! ABM expert status unlocked 🔓 But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them effectively? (Hint: it's not with traditional B2B marketing KPIs like MQLs or SQLs) It's time to throw legacy metrics out the door and learn all about account-based engagement metrics that matter! Learn from experts Colleen Fogerty from Atos, Ben Romberg from Gilroy, and our own Saima Rashid on Jan. 14 at 7:30am PT/10:30am ET/3:30pm GMT. Register here and add it to your calendar: https://okt.to/ekul35

Simplicity will be the ultimate success strategy in 2025. The smartest marketers will focus on actionable AI, efficient processes, and delivering results that matter. Here’s how I see marketing evolving in the year ahead: 1️⃣ AI Will Supercharge Impact — With the Right Data AI will make marketers more efficient and effective, but only when it’s combined with contextual first-party data. Without that, it will produce more generic content that adds to the noise B2B buyers are faced with. With the right data and context, though, AI will deliver real-time insights that enable marketers to execute campaigns with precision, speed, and confidence. 2️⃣ AI Agents Will Redefine BDR Success AI agents will transform the BDR role in 2025, helping prioritize accounts, personalize outreach, and improve efficiency. By accelerating their learning curve, BDRs will master AE-level skills faster, advancing their careers while meeting their goals more consistently. 3️⃣ Campaigns Will Optimize in Real-Time Waiting weeks to adjust campaigns is a thing of the past. With AI-powered, data-backed insights, campaigns will adapt instantly to buyer behavior, ensuring messaging stays relevant and impactful in real-time. 4️⃣ Brand-to-Demand Will Be a Strategic Priority Marketers will prioritize delivering valuable, consistent brand experiences that create trust and engagement throughout the buyer’s journey. The 2024 B2B Buyer Experience Report reveals that 84% of buyers begin their journey with the vendor they ultimately choose. That tells us that building brand awareness is about so much more than visibility — it’s about creating demand by equipping buyers with the insights, information, and confidence they need long before they’re ready to engage with sales. 5️⃣ Personalization Will Scale In 2025, the days of generic outreach will be over. AI agents will use contextual data to create tailored, relevant experiences across channels, building stronger connections with buyers without sacrificing efficiency. 6️⃣ AI Agents Will Multiply Impact of Events In 2025, AI agents will revolutionize event strategies, acting as "event multipliers" to maximize pipeline impact. From pre-event engagement to real-time insights and post-event follow-up, AI agents will streamline planning, boost attendee engagement, and ensure every interaction drives measurable results.

Here at 6sense, we know a thing or two about predictions 😉 – and so do our customers and community members, who are on the cutting edge of revenue generation! We asked our incredible community of RevHeads for their predictions on what's next for B2B revenue creation and go-to-market strategy in 2025. Here's what they said: https://okt.to/oeMc12 A huge THANK YOU to these inspiring industry leaders who shared their fascinating predictions for the upcoming year: 🩵 Liza Adams, AI & Exec Advisor, Fractional CMO at GrowthPath Partners 🩵 Jonathan Burg, SVP of Revenue at New Breed 🩵 Adam Kite, Vice President of Brand, Content & Operations at RELEX Solutions 🩵 Christopher Lynch, CMO at Sovos 🩵 Dina Otero, Vice President of Demand Generation at Mission 🩵 Sarah Sehgal, Director of Growth Marketing at OpenSesame 🩵 Sydney Sloan, CMO at G2 What are your predictions for B2B revenue generation? Share them in the comments ⬇️

Welcome to The Opportunity — the newsletter you don’t want your competitors to see 👀 Every month, we'll dig into tactics to help you close deals faster! This first edition covers the outbound sales AI revolution. Imagine this: a world where everyone has a high-powered executive assistant. Except you don't have to imagine, because now it’s a reality with AI agents! We break it all down for you in this month's newsletter. Drop a comment and let us know what topics you want to hear more about ⬇️

'Tis the season of G2 Winter 2025 Grid® Reports! 6sense was once again named a Leader across all three account-based marketing categories: 🩵 Account-based Advertising 🩵 Account-based Analytics 🩵 Account-based Orchestration Platforms G2 reviews inspire us to raise the bar and deliver greater value to our customers. Thank you to our customers who shared their honest, thoughtful feedback! See what our customers say about 6sense Revenue AI: https://okt.to/F63kAE

Hey, sales leaders! Make 2025 your year to work smarter, not harder! Navigating the modern sales landscape can be challenging, especially with the rapid evolution of buyer behaviors and tech. Here are some quick tips to keep your team's sales game strong: ➡️ Know your buyers: Most of the buying decision is made before they even chat with you. So, it’s key to understand where they're coming from and what they need early on. ➡️ Tech is your friend: Seriously, the right tech can change the game. Tools like intent data help you figure out who’s ready to talk (and who needs more time). ➡️ Update your playbook: Don’t get stuck in the past with outdated techniques. Modern sales require modern solutions. ➡️ More efficiency, less burnout: More tools and smarter strategies mean less burnout for your team. They’ll be happier, and so will you. Keep reading for strategies to help your sales team stay ahead: https://okt.to/c4w2Ao

50 Episodes of Revenue Makers! 5️⃣0️⃣‼️ And what have we learned in 50 episodes? Well, that we laugh a lot, and learn a lot, and are so grateful to to the guests who’ve shared their insights and the listeners who keep coming back. And in true Spotify Wrapped fashion, we've got a 50th episode that highlights the most listened and downloaded topics from the past year Catch this milestone episode to hear what we’ve learned so far—and let us know what you’d like to hear next. We’re just getting started! Link in comments

It's budgeting and planning season and for many of you, it's getting wrapped up. We want to know what that looks like. Are #marketing budgets up or down? Where are they up or down? And how does #AI fit into your budget? How do you view AI? Is it on the feature-function list for solutions you buy, or does it have it's own line-item? We'll do the usual with the data - which is to say, make sense of it, find what's fascinating, and then make all the intel freely available to you. Pardon my PBS appeal, but if you've been enjoying our content, please consider doing our survey. All you have to do is take our quick survey now. $10 Uber eats codes, standing by! 6sense Sara Boostani (Frazier), M.S. Adam Kaiser Latané Conant (she/her) Saima Rashid #b2bmarketing #budget #planning https://lnkd.in/gg8dZtwR