Demandbase

POV: Your sales and marketing gift exchange goes... not as planned. Cue the awkwardness. 😬 If your sales and marketing teams are still trading the same uninspired “gifts” like Vin Matano 🐝 and Devin Reed, it’s time to rethink alignment. 🎁 This year, give your team the ultimate gift: the gift of ABM. 🎄 Watch the video for a laugh (and maybe maybe a reality check 😅). Then, let’s talk about how ABM can create harmony and drive results for your team: https://bit.ly/3DqvnAk #ABM #Alignment #Sales #Marketing #B2B

The countdown to 2025 is on! ⏳ This week’s Week End Wrap Up is packed with everything you need to end 2024 on a high note and start the New Year with ✨ confidence✨. 👉 Check out this week’s edition and don’t forget to subscribe for more tips and trends to keep you ahead in 2025! ⤵️ #WeekEndWrapUp #B2B #B2BSales #B2BMarketing

🎄 'Tis the season to celebrate the women who are shaping the future of sales! This #FollowFriday, we’re spotlighting 🔟 more amazing women from our 100 Powerful Women in Sales list, created in collaboration with Women in Sales.👇 ❄️ Melissa Gaglione💫 – Head of Sales, Sendspark ❄️ Meredith Chandler – Head of New Business, Unicrn 🦄 ❄️ 🔥Meshell R Baker🔥 – Founder, Meshell Baker Enterprises ❄️ Michelle Ji-Yeun Kim – Senior Director, Sales & CS Ops, Culture Amp ❄️ Nwamaka Udenigwe – Sales Director, The Untamed ❄️ Rakhi Voria – Vice President of Global Sales Development, Procore Technologies ❄️ Rhasheeda Hughes, MBA – Manager, Revenue Development Representatives, DDI | Development Dimensions International ❄️ Roopal Shah – VP, Global Sales Enablement, Snowflake ❄️ Rosalyn Santa Elena – Founder & Chief Revenue Operations Officer, The RevOps Collective ❄️ Rosie Purr – Account Executive, GiddyUp Explore their inspiring stories and the remarkable impact they've made in the sales industry by checking out the full list: https://bit.ly/409Rzrv #WomenInSales #B2B #Sales #B2BSales

I have beef with Vin Matano. He gave me the worst holiday gift possible. We got paired up for Demandbase's Secret Santa. And he sent me the direct mailer from their recent rebrand campaign 🙄 AND he's mad because I got him the same gift as last year. (Another lead list because he doesn't hit the phones...) Salespeople are impossible. I told him that's not lazy. The best marketers "repurpose" content — and gifts. Who's in the wrong here? Vin or me?? Please settle this holiday beef 👇🏻 #sales #partnerpost #marketing

Looking for the perfect gift for the marketers in your life? 🎁 We’ve done the work for you! 🕵️♀️ We asked our OnBase podcast guests to share their favorite marketing books, and their answers did not disappoint. ➡️ Swipe through to discover their top recommended reads.📚✨ To learn more about these books, check out our blog: https://bit.ly/4iLnGVq Got a favorite marketing book of your own? Drop it in the comments—we’d love to hear your recommendations! 💬👇 #B2B #B2BMarketing #HolidayGiftGuide #Marketing

My favorite thing about working in the martech space is that I get to speak to customers just like me everyday. As a marketing department, we run Demandbase on Demandbase, so I love the opportunity to share that user perspective as “customer zero" with other marketing leaders. 💡 Through those conversations, the number one question I get from CMOs is "what are the key barriers to implementing and successfully running an account-based GTM strategy?" (In other words, what mistakes will I make and how can I avoid them?) Here is my answer... Every B2B company should be running an account-based strategy. (GTM is the new ABM after all.) We just don't have the depth of resources to spray and pray. We need to focus on the right accounts with the right message at the right time. However, in order to maximize the impact of account-based on your pipeline and revenue growth, you must: 👉 Align your sales and marketing teams around the same target account list, which should be informed by intent signals and ICP definition. (This is also a great first step in driving sales and marketing alignment.) 👉 Integrate your ABM platform with the rest of your GTM tech stack. Connect it all together through APIs. The same actionable insights should be fueling your CRM, your outbound tools, your MAP, your CDP, and your account-based platform. 👉 Get sales to adopt your account-based GTM platform. Find a couple influential, rock star sellers to help integrate the ABM platform into their daily workflow. (Then they will tell their friends.) Sales adoption is the fastest way to see the full results of an Account-based strategy. Always happy to chat account-based strategies!

Me and Devin Reed are not on speaking terms. I'm not sure we can save our friendship. Demandbase was hosting a Secret Santa and Devin and I both got each other. But he gave me a lead list for the 2nd year in a row.... Typical Marketer! He's also mad at me for regifting him the Demandbase vests that were part of the recent direct mail campaign. It's called ✨ reusing ✨ Who's in the wrong here? Devin or me?

🤔 Are great leaders born, or are they made? This week on the NexGen CMO Podcast, CMO Kelly Hopping sits down with Ryan Hawk, best-selling author, and host of The Learning Leader Show with Ryan Hawk, to explore the traits that define exceptional leadership—and how you can develop them. 💡 Tune in to elevate your leadership game with actionable advice to drive results and foster mutual respect across teams. You won’t want to miss this inspiring conversation! Listen now: https://bit.ly/4a0FW9z #NexGenCMO #B2BPodcast #B2B

We're excited to share that we've been named a leader in 38 G2 Winter 2025 Reports! 🎉 ❄️ 💬 “As always, it’s an honor to be such a big part of our customers’ success stories. These achievements reflect our ongoing focus on providing innovative, customer-centric solutions that drive measurable impact.”- Kelly Hopping, CMO This recognition wouldn’t be possible without the support and feedback of our incredible customers. Thank you for trusting us to help you achieve your goals! 💙 ✨ Celebrate with us and explore the full details here: https://bit.ly/3BwIS0L

The final day of the 12 Days of B2B Cheer is here! 🎄 We’re closing out with the ultimate gift....🎁 A FREE code for our ABX certification! ✨ Claim your gift here: https://bit.ly/4fEVb9S But wait... we’re not done spreading cheer! ☃️ We’re giving away some cozy holiday beanies 🧣❄️ to keep you warm all season long. 👇 Enter by dropping one word below that describes how you feel about B2B in 2025! We’ll be picking 5 lucky winners. Good luck, and let’s end the year on a high note! 🎯 #12DaysOfB2BCheer #Giveaway #B2B #ABX