You've got a potential buyer interested in a car. How do you reignite their enthusiasm with unreturned calls?

Try a Different Approach: Text Message: Send a friendly text: "Hello Mr. XYZ, hope you're well! Just checking in to see if you're still interested in the car. We’re here to help whenever you're ready!" New Offer: Highlight a new value like a price drop or special offer: "Great news! We have a limited-time discount on the car you liked." Personal Touch: Mention something specific they liked: "We remembered you loved the sunroof feature — it’s still available!" Be Respectful: Keep it light and no-pressure: "Let us know if you have any questions or if timing isn’t right, no worries!" These quick touchpoints can help reignite their interest without overwhelming them.

So, my advice, as an expert in the field is to leverage a strategic voicemail to re-engage prospects. The message should be short, custom, and pressing. Play with the novelty for a best before date — let them feel like they are missing out on something! Finally, conclude with an open-ended question or reassuring comment that will allow for a follow-up call to happen. This has been shown to improve response rates and generate sales.

Always include a new piece of information. Effective follow up must Include value and it cannot repeat itself. It is also important to set the expectation on the voicemail. Let the client know what to expect next, such as the next call attempt or to expect new valuable information in their email.

Una de las cosas que siempre me han hehco diferente es mandarle fotos de coches vendidos o de situaciones en las que el cliente podría estar con el coche. Además las notas de voz ahora son un útil muy claro, dónde puedes crear un mensaje que va a ser oído. Ahora, probar en diferentes horas e insistir hasta recibir el no es una clave importante frente a las llamadas no contestadas.

Tips to leave a great voicemail: - Make sure to include who you are, where you are calling from, and a way to get in contact with you. - Mention the vehicle that they are interested in and something that is unique to the car that is not on the listing online, for example: your dealership put new tires and wiper blades. -Make sure to include a call to action that tells your client the next step so they know how to proceed.

El storytelling es una herramienta muy poderosa, que bien utilizada puede hacer que el cliente vuelva a verte. Crear historias en las que le incluyas con el modelo que va a comprar con asuntos que tenga que abrir. Por ejemplo: Asunto: No abras este correo. Lo va a abrir. Luego verá una historia dónde el coche que quiere comprar le va a ayudar en su día a día, o como ayuda a otros clientes como él.

Sending a video walk around, And even having someone take a few moments to video you driving the vehicle, can reignite their enthusiasm for the vehicle and the dealership. Also, see if there’s a little something you can come up with for them to top it off. It could be a couple of oil changes or car washes and don’t tell them what it is, but let them know you have a little something for them to sweeten the purchase. It also wouldn’t hurt to send them a testimonial from a family that bought the same vehicle.

Communication via text if the potential customer is not answering their phone should be personalized and include a picture of the vehicle. Text with intention of communicating with motivating the client to answer their phone. Phone skills take over and an appointment gets scheduled equals 🟰 sold vehicle to a happy customer. Jim Woods

Agree with both above points, I always try to personalise it, @lachlanartz from my team does this amazingly well. He will send a photo with a sad face pointing at the car, or something cheeky it generally sparks humour into the conversation and ignites a response. Outside of this tailoring the message with images, video of the car or an exclusive offer I find always gains a response. Outside of this offering a drive to appointment acknowledging it may be difficult to reach us but we offer drive to appointments and extended test drives for customers who can’t get to us.

Nowadays most of my clientele use texting rather then phone calls as their preferred form of communication. In order to use texting effectively, be sure to follow up on a timely basis and not bombard them with too many messages. Also, it helps to be concise in your messages and always end with a call to action. Our job is to get them in the door to make the sale!

Being in the marketing field, I couldn't agree more that texting these potential customers is the best way to re-open communications. Just keep it short, human and on topic. Texts have a 98% open rate, meaning they are almost always read compared with emails, voicemails etc., making for an optimal channel for re-engagement. -When sending your text, keep the following best practices in mind: - Keep it short: Try to answer in 1-2 sentences straight to the point -Personalize: use their name and what information the potential client has given you in a previous interaction. -Be valuable — let them know about a new promotion, update, or an insight that speaks to what you know about their desired outcomes.

I had a client who was keen on buying a Volvo XC70. We had great communication, a car presentation, a test drive, and most of the sales stages were completed. On the day of signing the contract, he came with his life partner, and she did not like the design of the car. I repeated again the presentation, test drive, car values... She was adamant about the car. We had to quit the sale. However, in six months, our showroom had an exclusive offer for this particular model, and I called him to share this great news and ask if he's already bought a car. He was so delighted about the price offer, and in the meantime, his life partner bought a different car for herself, and she did not affect him much. He returned to me, and we completed the sale.

Este apartado sobra. Si hoy en día no haces algo personalizado... es que no estás tratando de vender si no de espantarle. Una llamada jamás puede ser sin algo que ofrecer.

Un toque personal demuestra que valoras al cliente como individuo y no solo como una venta. Esto puede incluir una llamada directa mencionando detalles específicos de conversaciones previas, una nota personalizada o una invitación exclusiva a un evento de prueba de manejo. Este enfoque crea una conexión emocional, reaviva el entusiasmo y muestra un interés genuino en ayudar al comprador a encontrar la opción ideal. Además, hace que tu comunicación sea más memorable, aumentando las probabilidades de que el cliente se sienta motivado a responder.