EV customers and cars differ from traditional ones. Here's how to help: - Don’t assume EV buyers know the basics. - Clearly explain each feature. - Focus on software, learn it well, and simplify it for the customer. - Break down charging and how it works step by step. - Have step by step guide for yourself and what to cover during "delivery"

This is a very known topic in the past decade academics' research. What is common sense is understanding customer preferences is key to ultimate business success. What is not so obvious is that in the case of non internal combustion engines, research shows the main drivers of choice differ to ICE vehicles. Only by knowing and truly understanding these customers "whys" it will be possible to meet this new type of demand. And it is not by forcing any kind of brainwashing filled neither with data nor environmental logics that you can lead this type of sales - but ultimately will always be the customers needs to actually drive the sale for the correct type of car that meets their requirements.

EV or Non EV is car end of day. So don't forget client will have same fears, expectation like any other car. But yes you will see his excitement as EV can change the status, economics. But with status comes fear of what if this doesn't work , what my friends will say. Thus focus on : 1. Understanding and handling objection related to what could stop him from not buying EV 2. Ask open question what does he think about benefit he gets over non EV 3. Make customer feel status and his ability to think of future when he buys EV LASTLY , be patient and continue to be in touch as he will surely become a client provided you motivate and boost his status

I worked in the commercial side. So you have to pay attention to use by the customer. Like you wouldn't offer electric vans to a oil and gas company? but you would to say hvac doing solar and heat pump installs and transformations. Consider how the customer has explained his ideas of use. Like a Caterer who wants to be earth conscious and wants to use a delivery van electric. But now how does he operate efficiently keeping things cold or hot in the vehicle? have to show them not all vehicles set ups can be all electric maybe a hybrid conversion is the ticket. Bottom line with commercial just because they asked for EV it is not always going to work for them all. Show your customer the facts and how they stack up with the business.

Man kann niemanden überzeugen, der es von vornherein nicht will. Entweder der Kunde ist bereit, sich auf Elektrofahrzeuge einzulassen, oder eben nicht. Zeit und Energie sollte man nicht in überzeugte Elektro-Hasser investieren. Stattdessen würde ich mich auf die Käufer konzentrieren, die offen für neue Technologien sind oder bereits Interesse an E-Fahrzeugen zeigen. Für diese Zielgruppe passe ich meinen Vertriebsansatz an, indem ich den Fokus auf die Vorteile von E-Autos lege, wie Kostenersparnis, Umweltfreundlichkeit und technische Innovationen. So wird das Gespräch produktiv und zielgerichtet.

I have found that EV buyers are slightly different from ICE buyers in their desired outcomes for the vehicles they purchase. Most EV buyers would prefer to buy a vehicle from another EV owner. The ICE owners tend to have a bit of resentment for the EV buyer. I train my clients to meet the customer where they are and to remain neutral on your opinions unless pressed for it.

To adapt your sales techniques to the electric vehicle market, consider these strategies: Train Your Sales Team Ensure your team understands customers’ needs to offer personalized solutions. Emphasize Cost Benefits Show how investments in electric vehicles pay off through lower operating costs and incentives. Offer Helpful Resources Provide FAQs and guides to simplify the customer journey into electromobility. Build Local Partnerships Collaborate with local businesses to assist customers with insurance, wall box selection, installation, and THG quota applications. Implementing these strategies will help you meet market demands and provide a comprehensive service experience.