This is a common scenario of most of the automotive dealerships in India. I would like to share my practice on this space. 1. Launch the curated campaigns with well defined objectives, 100% engagement of all participants showroom and field sales. 2. Regular training and audits.. 3. usage of AI tools

AI automation and pre-sales prospecting can create a system to handle leads efficiently and in a timely manner. Objective: Attend to prospects within 1-2 hours of inquiry and allow the sales team to focus only on interested prospects, optimizing time use. 1. Use AI automation like chatbots to handle lead qualifications, such as test drive introductions, brochures, and pricing. 2. Encourage customers to proceed to the next CTA (e.g. test drive) via chatbot, email, or IVR. 3. Develop a strong pre-sales team comprising experienced SCs to classify customers based on interest levels. 4. Regularly engage customers through email or WhatsApp, focusing on the model they have shown interest in. These steps will ensure the objective is met

To keep communication lines clear across multiple channels, I employ the following strategies: 1. Centralized Communication Platform: Use a CRM system to track all interactions and ensure consistent follow-ups. 2. Clear Prioritization: Organize tasks based on urgency, ensuring high-priority inquiries are addressed first. 3. Scheduled Updates: Set regular time slots for responding to inquiries and updating clients. 4. Standardized Responses: Use templates for frequent questions to save time and maintain consistency. 5. Cross-Channel Synchronization: Ensure all platforms (email, social media, phone) are monitored and messages are synced across systems to avoid missed communication.

Managing inquiries from both the showroom and field can be challenging, but consistency in communication is key. Here are a few strategies to keep things running smoothly: Set clear expectations: Establish response times and follow-up protocols so that both showroom visitors and field leads know what to expect. Leverage digital tools: Use CRM systems to track every interaction, ensuring no lead falls through the cracks. Schedule regular check-ins: Block out time each day to follow up with both in-person and digital inquiries.

Use a CRM system that centralizes all customer interactions. This allows our team to access up-to-date information on every lead, whether they walked in or reached out remotely. A CRM also allows the process to flow on employee missed days or days off. We also have a protocol in place for follow-ups, with automated reminders and personalized messaging to keep customers engaged throughout their buying journey. Additionally, we assign a salesperson to each lead, ensuring a single point of contact to improve building a relationship, which in turn, improves customer satisfaction and boosts conversion rates. A written procedures process keeps everyone on task. Writing the process down also allows for turnover without loss of quality.

I see too many AI generated responses, the key to maintaining consistent communication with showroom inquiries and field leads is having a clear process for maintaining track of your communication, use of a CRM and maintaining your process without skipping steps.

This is where you must decide whether a BDC is for you. BDC's help the sales staff appear attentive and always reachable. If you can't afford the BDC route, then you should invest in some sort of AI to step in when your staff can't. But remember, AI can only set 17% of your leads to appointments. We cant survive on a 17% set rate.

One thing I've found helpful is to stick to my calendar in my CRM, and to notify coworkers of any planned appointments so that they may handle other leads as necessary. This strengthens trust in the work environment, as it helps eliminate one area of competitiveness. Leads.

To ensure efficient service, centralize all interactions in a CRM platform, allowing for the tracking and recording of both showroom and field inquiries. Utilize the CRM to automate responses for frequent questions, create uniform text templates or scripts to standardize information, and leverage artificial intelligence (AI) to analyze data and optimize both questions and responses. Prioritize communication based on urgency and the stage of each lead in the sales funnel. Align your team using internal communication tools and daily reports, while setting regular follow-up deadlines to ensure clients are attended to promptly and efficiently.