Tune In to Your Audience With Audio Advertising
Reach listeners in an immersive environment with programmatic audio advertising.
Why Programmatic Audio Advertising?
Digital audio entertainment formats, including podcasts, music, radio, and audiobooks, are experiencing rapid growth, with the average podcast listener in the US spending 50 minutes per day tuned in. This screen-free entertainment’s popularity is here to stay. Advertisers should tap into programmatic audio to connect with a diverse and expanding audience through this emerging channel.
4 Benefits of Programmatic Audio
Advertising
- Audio is an engaging format that listeners experience in full, fostering a deep connection with the content.
- Allows you to fine-tune your targeting by focusing on specific genres, playlists, moments, and listener demographics, such as online behaviour.
- Popular among digitally savvy millennials and Gen Z who are more likely to engage with and take recommendations from podcasts.
- Audio is a powerful complement to other programmatic channels, so you can reach your listener everywhere they are.
Why Choose StackAdapt As Your
Audio Advertising Platform
Powerful Listener-Level Targeting
Leverage 1st-party data, lookalike targeting, and contextual targeting to deliver audio ads tailored to specific demographics, music and non-music genres, and locations.
Optimize in Real Time
Track the impact of your audio campaigns and optimize them mid-flight. See metrics like cost per completed listen, audio completion (AC), audio completion rate (ACR), and more.
Brand-Safe Environments
Execute brand-safe ad buys through both open marketplace and private marketplace deals, with ads inserted seamlessly into premium audio content.
Add an Audio Companion Ad
Boost your audio campaigns with an audio companion ad. This powerful format is both visual and clickable, and can help provide a connection to your brand message.
Multi-Channel Impact
Create a cohesive story across different channels to reach your audience. Integrate programmatic audio into your full-funnel campaigns with confidence and ease.
Global Reach, Local Support
Let our global team provide you with reliable, on-demand expertise for your campaign setup and launch, so you maximize your advertising spend.
Audio Ad Formats That Reach
Listeners
Appear at the beginning of audio content, such as before a podcast or playlist.
Occur in the middle of media content, like during a commercial break.
Play after the content finishes, like at the end of a podcast.
Work With an Industry Leader
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
Hit the Right Note With Your Creatives
New to programmatic audio? No worries. Let our Creative Studio team help with ad creation, script writing, audio music and editing, and final composition production, so you can meet your campaign goals.
StackAdapt Resources
Guide
October 21, 2021
GLOBAL
Your Guide to Programmatic Audio Advertising
Webinar
August 10, 2022
EMEA
Programmatic Audio: How to Reach Your Listeners
Audio Advertising FAQs
Programmatic audio combines the power of ads served on audio platforms with AI-driven ad-buying and targeting technology. Your ads will play in a screen-free audio environment while listeners stream content like podcasts, audiobooks, and music.
Leveraging AI technology takes this to the next level by identifying and purchasing audio ad inventory during the content your target audience is most likely to listen to.
Audio advertising offers marketers an opportunity to connect with listeners while they’re enjoying content they already love on various audio platforms, including audiobooks, podcasts, and streaming playlists. These ads tend to be more immersive and are retained more effectively by listeners, as they occur in a screen-free environment.
Unlike traditional radio, advertisers can leverage the same data as from other advertising channels like display, native, and CTV to target their customer. The result is an immersive audio experience powered by data-driven audience targeting.
