Boost Engagement and Conversions With Dynamic Display Ads
Elevate the performance of your campaigns with attention-grabbing display ads.
Why Use Display Advertising?
Display ads combine text, images, and a call to action to grab user attention. The more creative the ad, the more memorable it will be. Display ads can be highly engaging when they use rich-media assets, such as images, video, audio, or animation to make them interactive and memorable.
4 Advantages of Display Advertising
- Unmatched scale and reach to bolster visibility and brand awareness.
- Showcase your brand’s creativity across a variety of visually-appealing ads in all sizes and formats.
- Reach and engage with your audience wherever they’re browsing and on any device.
- Retarget users who have shown interest in your brand with new creatives, and optimize those results.
Why StackAdapt for Your Display Advertising Campaigns
Advanced Targeting Features
Activate your 1st-party data to deliver the best possible experience to your audience. We can help with proprietary audience discovery, 3rd-party targeting, ABM targeting, and more.
All Ad Formats Supported
We support everything from static display ads to rich-media HTML5 ads. Enhance your display ads with video, audio, and animations to make them interactive and memorable.
Ad Delivery Optimization
Measure your campaign’s effectiveness on our reporting dashboard, uncover actionable insights, and optimize in real time to get the most out of your campaign budget.
Machine Learning
Build a contextual targeting strategy using key phrases and relevant keywords, and let our patented algorithm* place your ads next to content your audience cares about.
Viewability Goals
Set clear viewability goals for your display ads, and leave the rest to us. We use machine learning to continuously optimize campaigns and meet your goals.
Brand Safety
We take brand safety seriously at StackAdapt. Our dedicated team reviews ad creatives and domains to ensure that your ads don’t appear alongside inappropriate content.
* US patent 11,748,776
Work With an Industry Leader
Display Ad Formats That We Support
There are many creative display ad formats that you can add to your campaign to lift the performance of other channels.
Boost engagement within standard display units by embedding video inside display banner ads.
Create a fun, interactive experience by encouraging users to “scratch” banner ads digitally, revealing underlying benefits or special offers.
Add interactivity to your display ad by making elements appear or disappear as users hover over an ad.
Activate Your Campaign Across All Channels to Boost Results
Tap into our multi-channel offering and guide your audience down the funnel from awareness to conversion with ease. Use a multi-channel strategy to lift the performance of your entire campaign.
From Concept to Creation With the Creative Studio
Work with the StackAdapt Creative Studio and let our team of creative experts design and execute your interactive rich media assets to elevate your display ad campaign.
StackAdapt Resources
Guide
April 3, 2024
GLOBAL
Kickstart Your Multi-Channel Advertising Campaigns
Display Advertising FAQs
Display advertising is made up of ads served on various websites that consist of images, text, and URL links. Ads can be images, videos, rotating carousel images, or rich media. Digital display ads usually include a call to action to learn more about a company’s offering or to purchase a product. You can usually spot a display ad on most websites—a familiar example is the banner ads.
Effectively using display advertising allows companies to improve visibility, increase conversions, reach their ideal customers more easily, and run powerful retargeting campaigns.
