SUPERHEROES

✨ Less hype, more heart: what Gen Z wants from brands in 2025 As we step into 2025, Gen Z is calling for purpose, community, and connection. But what does that truly mean for brands? To answer that, we turned to the Robins, our Gen Z collective here at SuperHeroes. Their insights are a playbook for brands ready to resonate with the next generation. 🌱 Purpose: Gen Z wants brands to walk the talk—minimalism, sustainability, and meaningful actions are key. As Reyn puts it, "Becoming more of a minimalist" is the new goal, and 44% of Gen Z now embrace secondhand shopping for sustainability. 🤝 Community: William captured it best: "Help people build communities." Gen Z values spaces that unite people, with 74% saying online communities make them feel less isolated. 💬 Connection: Transparency, simplicity, and authenticity matter. "Show real data," says Alberto. “There is not one Gen Z,” adds William. It’s about understanding who you’re talking to—and keeping it real. Curious to see what Gen Z is saying? Watch the full video and dive deeper into the Robins’ insights through the link in the comments. 📧 Reach out at hello@hellorobins.com to hear more from these voices. #GenZ #2025

To succeed, it’s all about staying ahead of the curve and understanding culture. At SUPERHEROES Deluxe, we dive deep into the mindset of the next generation of luxury consumers, expanding our mission of saving the world from boring advertising into the world of luxury.

Let’s face it: holidays rarely go as planned, and that’s exactly what makes them magical ✨ Our latest campaign with Polaroid, ‘Imperfect Holiday’, is an ode to the messy, hilarious, and chaotic moments that define the season. Born from Polaroid’s creative vision and brought to life by SUPERHEROES, this campaign celebrates the raw, unfiltered beauty of real-life holiday moments—because just like analog photography, the best memories are often imperfect. Building on the success of Polaroid’s ‘Capture Real Life’ TikTok campaign, we’ve taken it to the next level: more creators, more content, and a whole lot of holiday spirit. With authentic storytelling at its core, ‘Imperfect Holiday’ blends heartfelt relatability with a sprinkle of festive magic. Read more about the campaign👇 #Polaroid #ImperfectHoliday #GenZCulture

Cheering on Chengcheng Li, our very own Luxury Hero, as she takes the stage (fingers crossed!) at SXSW London! 🎤✨ Chengcheng will team up with Ulises to dive into how luxury brands can embrace individuality, inclusivity, and creativity to connect with the next generation. Let’s make it happen—cast your vote!

Gen Z is redefining luxury. But how can brands capture their attention in this fast-evolving landscape? 💎 In her latest article for The Interline, SuperHeroes' Luxury Hero Chengcheng Li explores the growing influence of Gen Z on the luxury sector and how brands can adapt to stay ahead. As digital natives, Gen Z is reshaping the way we think about luxury – not just as a symbol of status, but as a reflection of their values. With sustainability, inclusivity, and tech transparency top of mind, Gen Z is looking for brands that align with their principles while offering unique, personalized experiences. By leveraging data and technology, luxury brands can create transparent, tailored campaigns that resonate with the next generation of luxury consumers. 🌐 👇 Read the full article in the comments. Visit superheroesdeluxe.com to explore how we can elevate your brand's story in today’s luxury landscape ✨ #GenZ #Luxury #GenZLuxury

We are thrilled to announce that we snagged 3 The Clios Entertainment awards! One Silver for Netflix’s Parasyte: The Grey in the Best Direction-category, and two Bronze for Netflix’s Avatar: The Last Airbender in Best Motion Graphics as well as Most Viral Post. With the help of our talented creators @shutterauthority and @nuderobot, we created not-boring digital street art videos that bring characters and storylines of new Netflix series into the real world. #ClioEntertainment

Something HUGE made waves in Amsterdam! 🍪 To celebrate Oreo’s new recipe, SUPERHEROES teamed up with JIMMY and digital artist @gabrielbeniciobh to send a giant OREO pack sailing through the iconic canals 🌊 This campaign proved that when creativity meets innovation, the results are unforgettable. By blending hyper-realistic digital art, influencer authenticity, and immersive real-world activations, we didn’t just capture attention—we sparked conversations. From millions of views on influencer content to record-breaking sampling engagement, Oreo's "More Cocoa, More Wow" campaign showed how a bold, 360 approach can make a product launch not just seen, but experienced🍪 Relive the journey through the link in the comments 👀✨ #DigitalArt #OREO #MoreCocoaMoreWow

Making every commute a little more tasty. 🚊Imagine this: you’re waiting for your train, and suddenly, a burst of cocoa powder sweeps across digital screens, revealing a giant Oreo. That’s how we brought Oreo’s new recipe to life—making it move with the world around it. To announce Oreo’s more cocoa, more wow recipe, we transformed the streets (and subways!) of the Benelux with an unmissable D/OOH campaign. We turned heads and sparked smiles from playful, larger-than-life OOH ads in Utrecht, Amsterdam, and Antwerp to a Belgium-first motion-activated DOOH at Brussels’ Louise Metro. Every placement made Oreo feel like a natural (and delicious) part of the city for two weeks. And the message was clear: with more cocoa comes more wow—especially when it’s done with creative work that moves people. 🍫 Check the link in the comments to see how we brought this moment to life! A huge thank you to our partners who helped bring the Brussels DOOH to life: Mondelēz International Publicis Groupe Belgium JCDecaux Belgium & Luxembourg billups #MoreCocoaMoreWow #Oreo #DOOH

🚀 WANTED: CREATIVE TEAM 🚀 Are you ready to ditch boring advertising and join the mission to create attention-grabbing, unforgettable campaigns? SuperHeroes Amsterdam is on the hunt for a bold, out-of-the-box creative team to help save the world from boring advertising. If you have at least 3 years of agency experience, a passion for cultural references, and a knack for bringing ideas to life across digital, activation, and film, we want to hear from you. 📅 Apply by December 5, 2024. 📩 Show us your superpowers at airmail@hellosuperheroes.com Let's fly!

🚨 Big News: SUPERHEROES is one of ADWEEK’s Top 10 Fastest-Growing Agencies 2024 in the US! 🚨 SuperHeroes has been flying high these past few years, and Adweek just recognized it - we’re even the #1 fastest-growing agency in the Northeast! What a ride it’s been! We kickstarted our NY office 5 years ago just before the pandemic, built an adventurous, 'first to the finish line' kind of team, and delivered fantastic business results to our clients. We developed a sixth sense for what’s going to be relevant, won a wide range of awards and became a B Corp! What’s our secret? “Not boring advertising” isn’t just fun—our earned-first approach is very good business for our clients. From launching Gen Z think tanks to creator collectives and luxury divisions: we’re constantly finding new ways to help brands stand out and connect with their audiences. And the best part? Brands are believing in it too (20 new ones in the last year alone!) A massive thanks to our amazing SuperHeroes team, the great minds at our clients, all of our Robins, artists, freelancers, partners: this one is for all of you! Here’s to more bold ideas and not-boring wins ahead! Check the full list here: https://lnkd.in/e8N_tmRk #notboring #creativity  #Adweek #FastestGrowing #advertising