SUPERHEROES’ Post

Lately, I’ve been reflecting a lot on how we as audiences are looking beyond products- we are looking for purpose, for brands that resonate on a human level. Today, we at The Tatva covered a heartwarming story - one that shows there’s more to ‘human branding’ than just the CEO title! ConveGenius's decision to make 15-year-old blood cancer survivor Angel Dave their CEO for a day couldn’t be a better example of this shift. It’s proof that brands can connect deeply by championing real stories. The way we covered this story sends out a message that impactful brands don’t just market- they listen, understand, and elevate voices from within communities. The best part of covering such stories for me has to be the ripple effect they create. When people engage, share, and voice their support for in comments like this, it shows the societal impact that brands can drive. These interactions show that we as consumers today have a shared desire for change and want to stand with brands that prioritize empathy, inclusion, and purpose. This shift is purely redefining brand recall. It’s no longer just about awareness; it’s about making purpose-driven connections that last. Here’s to more brands that lead with purpose, create genuine impact, and show us what’s possible when business meets humanity.

This take on 2025 trends is fascinating! People are moving toward a “me-first” mindset but there’s a catch, they still crave real connections. With social isolation on the rise and more digital interactions replacing in-person ones, brands have a unique challenge. It’s not enough to just sell; we need to create spaces where people feel a sense of community and belonging. I love the idea of brands stepping up to bridge that gap, balancing individual empowerment with meaningful engagement. It’s all about making customers feel seen and valued, even in a digital world. How will your brand make people feel connected in 2025? #MarketingTrends2025 #ConsumerConnection #DigitalMarketing

The Gen Z Wave: A $2 Trillion Opportunity Generation Z is emerging as a powerful force in the market, worth an astounding USD 2 trillion globally. This new wave is redefining how brands build their offering and reshaping industries across the board. In our latest Create Wealth newsletter, our co-founder Sandeep Jethwani covers — ➡️ The rise of Gen Z as a powerful global spending force ➡️ Key consumption drivers for Gen Z, including sustainability, social consciousness, and authenticity ➡️ Case studies of Levi Strauss & Co. and Patagonia, showing how brands align with Gen Z’s values ➡️ Insights on how Gen Z will redefine industries. Gen Z’s growing purchasing power, values, and digital-native mindset are already redefining industries. Brands that align with their expectations today will be the market leaders of tomorrow. 🔗 Don’t miss the full analysis in this week’s newsletter - https://lnkd.in/dwjhMsrR P.S. – Join over 350,000 wealth creators and stay ahead with insights on wealth, trends, and opportunities. (link in comments) #GenZ #FutureTrends #Sustainability #CreateWealth #ConsumerBehavior

No Resolutions, Just Clear Intentions for 2025 🥊 As we step into the new year, I won’t be sharing resolutions. Instead, here’s what I envision for my business and partnerships: 🔺Inspiring Action: I aim to inspire companies to authentically engage with their consumers and encourage the fashion industry to embrace impactful, size-inclusive initiatives. 📍Through keynote speeches, workshops, media, and TV features. 🔺Driving Results: I’ll continue helping brands connect with their consumers, making informed purchases while lowering returns and increasing sales. 📍All through LIVE SELLING campaigns. 🔺Collaborating Meaningfully: I’m excited to build strategic partnerships and cross-promotions with brands that align with my values. What I won't be entertaining in 2025: ❌ Brands reaching out without aligned budgets and a genuine commitment to making a change. ❌ Being seen as a token. I’m here to create real, impactful change for consumers. Let’s make 2025 bold, authentic, and inspiring—together🚨 If your brand is ready to make a real impact, I’d love to connect and explore how we can collaborate. Reach out to start the conversation❗️ What are your business intentions for 2025❓Let's discuss in the comments, and let's find you there your perfect project match❗️ ___________________________________________________ 🚨 Stay connected —hit the follow button or for more bold industry insights. #ConsumerEngagement #FashionLeadership #SizeInclusivity #LiveSelling #NewYearIntentions #BusinessGoals2025

“Companies that embrace diversity and inclusion in all aspects of their business statistically outperform their peers.”- 𝗝𝗼𝘀𝗵 𝗕𝗲𝗿𝘀𝗶𝗻. 𝗪𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲 𝗶𝗻 2025? It’s time to reflect the rich diversity of your "audience". 𝗔𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗮 2023 𝗿𝗲𝗽𝗼𝗿𝘁 𝗯𝘆 𝗔𝗰𝗰𝗲𝗻𝘁𝘂𝗿𝗲, 62% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗽𝗿𝗲𝗳𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗮𝘁 𝗳𝗮𝗶𝗹 𝘁𝗼 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝘃𝗮𝗹𝘂𝗲𝘀 𝗿𝗶𝘀𝗸 𝗹𝗼𝘀𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆. 𝗔𝘀 𝗳𝗲𝗺𝗮𝗹𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗪𝗼𝗺𝗲𝗻-𝗢𝘄𝗻𝗲𝗱 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲𝘀𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗺𝗲𝗮𝗻? For female founders, this offers us a unique opportunity to lead with "authenticity" and bring fresh, inclusive perspectives to our targeted tribe. It also means that consumers aren't just buying products or services; they’re buying into the "stories and values" behind them. In this week's edition of "Here's the Thing", we'll be looking at "𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: 𝗛𝗼𝘄 𝗙𝗲𝗺𝗮𝗹𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗖𝗮𝗻 𝗖𝗿𝗲𝗮𝘁𝗲 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻 2025". I'll be sharing "3 Key Ways to Leverage Diversity in Your Marketing" as we take a critical look at why diversity matters in your business, product and service offerings more than ever. I'll also share some examples of female founders who are using these strategies to successfully move past their competition. 𝗧𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗶𝘀 𝗻𝗼𝘄 𝗮 "𝗚𝗹𝗼𝗯𝗮𝗹 𝗩𝗶𝗹𝗹𝗮𝗴𝗲"-𝗻𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗵𝗲𝗮𝗿𝗱. Make sure your "offers" reflect this. 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Zoma Business Solutions "Communite'"- A Vending "Experience" #DiversityInMarketing #FemaleFounders #InclusiveBranding #WomenEntrepreneurs #ZomaBusinessSolutions #MarketingWithPurpose #WomenInBusiness #ElevateHer #RepresentationMatters #AgeDiversity #ZBSLady #TheFutureisNow

#HappyNewYear :: My Top 5 Goals for 2025 Here’s how I’m structuring my year ahead: 🛠️ BUILD Empower 100+ brands by crafting impactful personal branding strategies and fostering collaborations that matter. 🌟 LAUNCH Introduce my Signature Personal Branding Program to guide individuals and businesses in creating their authentic voice and thriving in their niches. 🌍 CONNECT Expand my network across borders, exchanging ideas, fostering partnerships, and growing with a global community of innovators. 💪 ELEVATE Focus on my health and well-being, balancing ambition with rest, fitness, and moments that feed the soul. 🤝 GIVE BACK Mentor emerging professionals, support community initiatives, and contribute to causes that align with my values. 2025 is about action, impact, and intention. These are not just goals—they’re milestones to a better version of me. What are YOUR goals for the year ahead? Share your roadmap in the comments, and let’s inspire each other to make 2025 extraordinary! #GoalsOverResolutions #Vision2025 #GrowthJourney

New Article from Cheryl Auger!

71% of Gen Z revealed they would still buy from competitors, even if they felt "loyal" to a particular brand. As Gen Z adults continue to gain purchasing power, brands are facing new challenges in building trust with these discerning, digital-first consumers. So how can companies create lasting loyalty and credibility with this generation? Join LPK on October 29th at 12 PM ET for a virtual roundtable on "Earning Gen Z's Trust." Our cultural strategy experts and Gen Z guest speakers will dive into how brands can cultivate meaningful connections with this socially conscious, tech-savvy generation. Register here: https://okt.to/tJlLU0 #genz #genztrends #genzconsumers #genzinsights