La Mania

It’s the most wonderful time of the year! We at LA MANIA hope you have a very merry Christmas and enjoy the warmth and magic of the holiday season. We would like to wholeheartedly thank you for being with us in 2024 and for your continued trust. May this Christmas season be filled with joy, and cherished moments with your loved ones. Warmest wishes, LA MANIA Team

LA MANIA is beyond happy to unveil its on-going campaign in the top Polish department stores where the brand has its flagship boutiques: Stary Browar in Poznań, Forum in Gdańsk and Westfield Arkadia in Warsaw. While visiting the department stores, you will notice our AW24 campaign visuals being placed in various focal points and on different media, from large-format banners to escalators. The campaign’s aim is to help the customers navigate the brand’s stores as well as deepen LA MANIA’s relationship with “in real life” retail. In each of the department stores – Stary Browar, Forum and Westfield Arkadia – you will find LA MANIA’s brick-and-mortar shop spaces. All of our flagships materialize the universe of the brand through their highly curated interiors which emanate with the brand’s distinct codes: timeless appeal and feminine energy. Moreover, the mentioned locations fully represent the brand’s assortment, from current ready-to-wear collections to home line. They are more than ready to satisfy the needs of our customers during the busy, festive season ahead.

This year’s HOLIDAYMANIA capsule collection is crowned by a very special festive campaign starring the one & only Maja Weyhe (known as @majawyh) - model, artist and LA MANIA muse. We are extremely proud that LA MANIA is a brand that collaborates with globally renowned talents and style icons. Inspired by her distinct style and signature, instinctual approach to dressing, the HOLIDAYMANIA campaign sees Maja dressed in pieces from the capsule collection. Whether it’s ASPEN ruched mini-dress (in our exclusive floral “Eden” print) styled with ICONIC boxy jacket, uncompromisingly elegant GRAND velvet gown or sensational AMY open-back maxi-length dress, the face of LA MANIA’s festive-ready eveningwear collection emanates feminine energy and timeless, night-out chic. The campaign also captures more effortless, yet equally stylish takes on occasionwear: one-sleeved JASMINE body with 80s-inspired shoulder-pad moment and AMARA overalls with corset-inspired top. Check out the HOLIDAYMANIA collection, filled with holiday-perfect classics, celebratory pieces and can’t-go-wrong gift ideas, in-stores & on-line.

HOLIDAYMANIA IN VOGUE “The approaching holiday season inspires you to experiment with fashion. La mania’s latest collection is quintessentially evening chic, perfect for both christmas eve & new year’s parties.” Our festive capsule is loved by @vogue.polska Check out the Holidaymania collection here: https://lnkd.in/dmQewdeR

The AW24 collection wasn’t only photographed in Milan but is also informed by the city’s unique blend of taste, sciura glam and industrial chic. The new collection was captured by Zuza Krajewska at the iconic Villa Borsani - the 1940s modernist gem. This very refined space became the perfect backdrop for LA MANIA’s AW24 collection, which is inspired by the elegant power-dressing of the 1980s (think “Dynasty”) and Milanese street style. For the autumn-winter line-up, LA MANIA’s creative director Sandra Kaczorowska focused on investment pieces that will never go out of style and that fully capture the essence of the brand's universe: feminine, timeless and delivering uncompromising comfort. It is a collection that does not follow trends but offers quality building blocks that can be freely put together, styled and worn - well beyond one season. The collection’s hero-pieces range from iconic outerwear to statement-making eveningwear. CRYSTAL, the over-sized, long faux fur coat in sand-beige exudes elegant nonchalance as well as delightful comfort. Outerwear in the AW24 collection focuses on perfect classics such as the menswear-inspired ADELINE long coat made from certified, high-quality Manteco wool. For fans of a more casual look, the brand has in offer TROY jacket in aged, vintage-y leather and the fluffy-textured MATTHEW jacket, designed in the spirit of easy-going, soft minimalism. The recent LA MANIA collection plays with contrasts and textures, hence the feminine must-haves such as EVANS skirt with draped, floor-sweeping binding or CASEY denim mini-dress. We’re in Milan, so the Italian heritage of sartorial tailoring inspires suiting. Take the DEXA DANA suit in beige, inspired by the 80s style of the protagonists of “American Gigolo” or “Working Girl” as well as the tradition of men's tailoring in the Italian fashion capital. We can’t forget about WILMA – the broad-shouldered, investment-worthy black leather coat – which is styled with a sensually unbuttoned JIMMIE shirt and RITCHIE mini-shorts. This is LA MANIA’s updated power-look that fully sums up the style of the AW24 collection: bold elegance teeming with feminine energy.

This season, LA MANIA is proud to unveil its first collaboration with Manteco - the Italian company that has been producing woolen textiles since 1943, starting as a small recycled wool manufacturer and then evolving into the most renowned manufactory in the high-fashion industry. Manteco produces 100% of its wool in Tuscany, in a transparent and eco-friendly way. Manteco Wool is much more than just a label; this certified wool embodies the highest quality standard, is the result of sustainable production, and is the ultimate testimony of the Italian textile heritage know-how. In its AW24 collection, LA MANIA debuts with an outerwear capsule collection that’s made entirely out of Manteco Wool. The capsule created with Manteco Wool includes three, timeless coats: ADELINE, TREVOR and ORLANDO. The black, classic ADELINE coat charms with its maxi length and emphasized, feminine waist, while TREVOR and ORLANDO in shades of graphite grey stun with their over-size cuts and bold shoulders inspired by the 1980s aesthetic. Made from thick, dense and warm Manteco Wool, LA MANIA's new season coats aren’t just ahead of trends but are truly investment worthy. Once you buy one of these outerwear staples, rest assured: it will serve you for years to come.

Keep your eyes wide open as this autumn, LA MANIA's AW24 campaign hits Warsaw – the brand’s home-city. The hero image from our latest campaign featuring CRYSTAL faux-fur coat (this season’smust-have outerwear staple) has been reimagined into a monumental mural painting. Situated in the very heart of Warsaw, it’s now gracing Mokotowska street. Mokotowska is Warsaw’s signature street known for historic elegance and fashion-forward crowds, so it’s utmost pleasure for the brand to visually integrate with the location’s chic ambience. The painted mural isn’t only a photo-perfect backdrop, but as well a proud LA MANIA moment that shows the brand’s deep bond with the ever-inspiring city.

This month, LA MANIA is beyond proud to celebrate the first anniversary of two of its brick-and-mortar retail spaces. The flagship boutiques in Stary Browar (Poznań) and in Westfield Mokotów (Warsaw) invite clients to discover the world of LA MANIA and its products one-on-one, with all the physical senses. Both of the stores materialize the universe of LA MANIA through their highly curated interiors which emanate with the brand’s distinct codes: timeless appeal and feminine energy. The two LA MANIA locations fully represent the brand’s assortment, from ready-to-wear collections to home line. In a relaxing ambience, the label’s clients can try on the latest capsule drops and mindfully decide on their future purchases. Specialized sales assistants offer help, advice and are always eager to make the shopping experience as pleasurable as possible. LA MANIA believes that the art of “in real life” retail is as crucial as the on-line one. That’s why every detail of its boutiques is well-considered and sublimely perfected.

We are pleased to unveil LA MANIA’s latest cover moment. LEGACY trench coat - one of AW24 collection’s key outerwear pieces and best-sellers - graces the cover of PANI (November 2024 issue) and is worn by actress Katarzyna Herman. Lensed by Filip Zwierzchowski, the monumental silhouette of LEGACY strikes with a commanding, yet feminine presence. Our updated take on classic trench coat is a total best-seller, as it has completely sold out.

On a summer evening in the heart of Warsaw, LA MANIA celebrated the launch of SS24 collection. Entitled VIVA LA MANIA, the line-up – inspired by the timeless charm of Italian dolce vita – was unveiled in attendance of the brand’s friends and muses at Sobański’s Palace. For a night, the refined, elegant residential villa located near Warsaw’s Royal Route was transformed into a lively scenery thanks to Ania Witko’s vibrant arrangement. Grand, romantic hydrangea bouquets were gleaming in the candlelight, while the guests – treating themselves with an assortment of selected Italian charcuterie – watched the VIVA LA MANIA collection video in the garden. The open-sky cinema gave the whole scene a chic, Fellini-esque ambience. LA MANIA celebrates life – and all of its pleasures.