The AW24 collection wasn’t only photographed in Milan but is also informed by the city’s unique blend of taste, sciura glam and industrial chic. The new collection was captured by Zuza Krajewska at the iconic Villa Borsani - the 1940s modernist gem. This very refined space became the perfect backdrop for LA MANIA’s AW24 collection, which is inspired by the elegant power-dressing of the 1980s (think “Dynasty”) and Milanese street style. For the autumn-winter line-up, LA MANIA’s creative director Sandra Kaczorowska focused on investment pieces that will never go out of style and that fully capture the essence of the brand's universe: feminine, timeless and delivering uncompromising comfort. It is a collection that does not follow trends but offers quality building blocks that can be freely put together, styled and worn - well beyond one season. The collection’s hero-pieces range from iconic outerwear to statement-making eveningwear. CRYSTAL, the over-sized, long faux fur coat in sand-beige exudes elegant nonchalance as well as delightful comfort. Outerwear in the AW24 collection focuses on perfect classics such as the menswear-inspired ADELINE long coat made from certified, high-quality Manteco wool. For fans of a more casual look, the brand has in offer TROY jacket in aged, vintage-y leather and the fluffy-textured MATTHEW jacket, designed in the spirit of easy-going, soft minimalism. The recent LA MANIA collection plays with contrasts and textures, hence the feminine must-haves such as EVANS skirt with draped, floor-sweeping binding or CASEY denim mini-dress. We’re in Milan, so the Italian heritage of sartorial tailoring inspires suiting. Take the DEXA DANA suit in beige, inspired by the 80s style of the protagonists of “American Gigolo” or “Working Girl” as well as the tradition of men's tailoring in the Italian fashion capital. We can’t forget about WILMA – the broad-shouldered, investment-worthy black leather coat – which is styled with a sensually unbuttoned JIMMIE shirt and RITCHIE mini-shorts. This is LA MANIA’s updated power-look that fully sums up the style of the AW24 collection: bold elegance teeming with feminine energy.
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Zuza Krajewska 🖤
Fashion Project Management, Customer Relationship Management, Client-Oriented Experience Strategist, Style and Fashion Market Expert, Luxury Brand Awareness
1moThe A|W 2024|25 collection is aesthetically pleasing, and the photos are standard (not particularly striking). However, the brand lacks a unique identity. When examining the assortment's diversity in terms of stylistic range (rather than trends), it comes across as a universal, standard brand aimed at every woman. This places it in a lower tier among categorized brands. Is this aligned with the vision of a brand aspiring to the premium and luxury client segment? Likely not.