The ICON Agency

If you’re ready to bring your talent, ideas, and innovation to a dynamic environment, we’d love to hear from you! Find out more and apply here: www.theiconagency.pl/work #theiconagency

Join us for this month’s Creative Spotlight series as we explore the artistry behind The Guggenheim Museum’s New Identity—a bold reimagining that unifies its global presence and celebrates timeless innovation. The museum has unveiled a new logo and typeface, Guggenheim Sans, to unify its global locations in New York, Venice, Bilbao, and the upcoming Abu Dhabi. This cohesive visual identity reflects the museum's international presence and shared values. The new design highlights the Guggenheim’s commitment to connecting art and audiences across the globe. #theiconagency

Ready to dive into our Social Scoop series? Explore the latest trends, key updates, and standout features redefining the digital space. #theiconagency

Bringing Scandinavian charm to life. H&M’s grand reopenings in Kraków and Gdynia featured our custom-designed pop-up Cafés, blending bold red branding with Nordic simplicity. At Westfield Mokotów in Warsaw, we unveiled H&M’s most advanced store concept—complete with an elegant modular Flower Shop and an immersive Café experience. Team behind the project: Oskar Kacprzak (head of production) Arkadiusz Skolak (creative producer) Paulina Brzezińska (creative designer) #theiconagency

Celebrating love in its purest form with Pandora’s 'Dinner with Love'. We transformed Teatr Dramatyczny into an intimate setting, where guests explored backstage corridors before gathering at a table adorned with oversized pink bows and rosy lighting. Playful details like heart-shaped ravioli set the tone, while Dawid Tyszkowski’s soulful performance brought the Be Love message to life. Team behind the project: Oskar Kacprzak (head of production) Tobiasz Baraniak (creative producer) Magda Lesiak (pr and communication manager) Paulina Brzezińska (creative designer) #theiconagency

We recently brought the Miele Brand Days to life, celebrating 125 years of innovation. The event focused on the future of home technology, with sustainability and thoughtful living at its core. Attendees experienced Miele’s vision for smarter, more sustainable homes, built on a century of excellence. Team behind the project: Oskar Kacprzak (head of production) Natalia Bagińska (influencer marketing manager) Magda Lesiak (pr & communication manager) Kaja Kalinowska (creative designer) #theiconagency

We crafted a targeted social media strategy for LIERAC to enhance brand awareness, attract new customers, and foster a community of engaged followers. By positioning Lierac as a trusted skincare authority, we emotionally connect with modern women who value self-care and science-backed solutions. Our approach: We delivered authentic content that builds trust while showcasing Lierac’s commitment to scientific excellence. Our sleek visual communication balances elegance and authenticity, making Lierac both aspirational and relatable. Check out the full case study here: https://lnkd.in/d9tdAkyT #theiconagency

We are pleased to announce that KILIAN PARIS has joined us as our newest client. Our team will be leading their pr & communication, influencer marketing and special projects. Founded by Kilian Hennessy, KILIAN PARIS is dedicated to the art of luxury fragrance. From Black Phantom to Good Girl Gone Bad, each scent tells a story of sophistication, blending elegance with daring creativity - a true reflection of Kilian’s visionary artistry. #theiconagency

We’re celebrating the launch of our BIMBA Y LOLA A/W 24 collection with a 360° campaign that spotlights the iconic Chihuahua bag, an exclusive mural in Warsaw, and a creative workshop where we invited influencers and journalists to craft their own limited-edition keychains with artist Mikita Kunitsky. Team behind the project: Hanna Marzec: influencer marketing manager Magda Lesiak: pr manager Oskar Kacprzak: head of production Tobiasz Baraniak: creative producer #theiconagency

In September, we launched a performance marketing campaign for the Shiseido's Vital Perfection line across Meta (Facebook & Instagram) and Google platforms, featuring Anne Hathaway as the brand ambassador. The campaign included an awareness phase to boost visibility, followed by a traffic phase to drive engagement. Team behind the project: Karolina Lewandowska (head of some & performance marketing) Filip Lewandowski (performance marketing manager) #theiconagency