Wolff Olins

Want to work at Wolff Olins? 👀 Check out these questions below to help polish your CV or portfolio, ready for when we start hiring more ambitious, curious, creative minds in 2025! Keep an eye on our website to stay up to date on open roles. 👉 https://wolffolins.com/ 

Evolving an iconic pioneer of all-inclusive travel. 🏝️ We partnered with Sandals Resorts International and Beaches Resorts to build on all the ways the brands express themselves – visually, verbally, and experientially. Together, we tapped into the brand’s heritage, emphasizing the warm spirit of family that has welcomed guests for over four decades. This bold brand strategy vibrantly reflects Caribbean culture, and will continue to set the standard for all-inclusive hospitality for generations to come. Stay tuned for more on this collaboration coming in 2025. #Sandals #Beaches #MadeOfCaribbean #Hospitality

We're thrilled that our partnership with Ubisoft Mainz Anno has been highlighted in It's Nice That's and Frontify’s top five branding moments of 2024! “The approach marks a significant shift for gaming branding, where kitsch and more flat designs are commonplace, with the project redefining what gaming aesthetics can be. Through its scaling up of resources and more mature look, Anno might inspire a broader shift within the industry towards more refined and immersive experiences.” 💥 Read more here. 👉 https://lnkd.in/dxYK5GZ6 #Brand #Gaming

The people are the magic. 🪄 Bergdorf Goodman has set the standard for American luxury retail since 1899, with its talented leaders having launched the illustrious careers of Donna Karan, Tom Ford and Bobbi Brown. We partnered with Bergdorf Goodman to capture and codify the spirit of luxury service, in a way that could be embedded and tangibly felt across the entire customer experience. Together, we built the ultimate employee resource and launched a philosophy to rally around; making day-to-day work more inspiring, more motivating, and ultimately more rewarding for associates and customers alike. 🤝 Find out more about our partnership. 👉  https://lnkd.in/dnwNcC2K #Experience #Retail 

“Learning is how we grow and evolve at any level. Anticipating changes. Seizing opportunities. Leading organisations through uncertainty. If we are to do our jobs well, we need to embrace every challenge and experience as an opportunity to learn and master the practices involved in learning well. 🤝” In her next article for Raconteur | B Corp™, Global CEO Sairah Ashman shares her approach to learning effectively. 👉 https://lnkd.in/ep8YTnKZ #Business #Leadership

It's that time of year when we use what we learned in 2024 to imagine what's coming next in the world of brands. 👀 This year we spoke about escaping the great flattening of everything. As productivity, AI and controversy put pressure on brands, we’re looking at 2025 to give us the hope that great brands are built on brave, thoughtful new ideas. Here’s a round up of views from across the business on what’s cooking in 2025. 👉 https://lnkd.in/ePfe7i7W #Predictions #Brand

“This year, my focus was on creating seamless, fully-connected brand ecosystems. This isn’t just about retail and omnichannel; it’s about every sector, every category—whether B2B, B2C, or cultural destinations.” From design to marketing to culture, Global Principal Wayne Deakin⚡️ caught up with Branding in Asia to reflect on 2024 and share his take on what’s to come in the year ahead. 💥 Read more here. 👉 https://lnkd.in/esDN5Quk #Design #Marketing #Culture

This holiday season, we’re celebrating with creativity and positivity from around the world. Explore our generative tool to experiment, create, and share your unique Starflake. Each one is added to a global collection, reflecting little moments of distinct beauty created across the world. 💫 As we look ahead to 2025, we extend our heartfelt thanks to all our clients and friends worldwide. Your support and collaboration have made this year truly special. From all of us at Wolff Olins, we wish you a joyous holiday season and a happy New Year! 💛 Create your own Starflake here. 👉 https://starflake.space/ 

“Growing up in Korea I was surrounded by K-pop, and I was hooked not just by the music, but also by the visuals that accompanied it. “It was always a joy to dive deeper into those creative worlds. When I began studying design, I realised that my childhood fascination had already shaped the kind of work I’m passionate about today.” Designer Jiin Choi explores her influences and the work she’s most proud of for LBBonline - Little Black Book. 💫 Read more.👉 https://lnkd.in/e7wxc_xP #Design

We partnered with Harvard Business Review to create a powerful brand that reflects its 102 year evolution, whilst maintaining its enduring appeal. The new logo is a bold and modern twist on the traditional shield, a central element of Harvard’s graphic identity. Its refreshed visual language unifies Harvard Business Review’s products and platforms, enhancing the experience and confidently leading the brand into a new era. You’ll see it everywhere you see HBR. 💫 #HBR #BrandTransformation