Vulse

2025 is the year for marketing budgets 🙌🏻 We spoke with over 600 marketing managers to find out why. Every marketer knows that allocating funds efficiently can make or break a campaign. It’s not just about spending money; it’s about spending it wisely. But how do you decide where to invest? After speaking with marketers across various industries in the UK, Europe and the USA, one trend has emerged: organic LinkedIn content and Employee Generated Content (EGC) is set to dominate marketing strategies in 2025. With changes in user behaviour, platform algorithms, and rising ad costs, marketers are allocating more of their budgets to organic campaigns on LinkedIn. Here’s why: 🔍 Authenticity - Audiences are seeking genuine connections over polished ads. Organic posts build trust and credibility, resonating more with professionals who value real conversations over hard sales pitches. 💬 Engagement - LinkedIn’s algorithm is prioritising organic content, leading to higher engagement rates compared to paid ads. It’s about building meaningful conversations that connect brands with their audience in a more natural way. 💡 Cost-Effective Strategy - With rising costs in paid advertising, especially for niche B2B targeting, organic content offers a sustainable, long-term approach that helps brands cut through the noise without breaking the bank. 📊 Measurable Impact - Vulse's detailed analytics tools allow marketers to track how organic posts are driving traffic, generating leads, and building brand awareness—delivering clear ROI with every post. 🔄 Repurposing - Organic content can be repurposed across various formats (articles, posts, stories, etc.), giving marketers more value out of each piece of content and extending its life beyond the initial post. 💼 B2B Focus - LinkedIn remains the leading platform for B2B marketing, where decision-makers and influencers spend time engaging with content. Organic posts help brands stay top-of-mind within highly targeted networks. How are you spending your 2025 budget? Are you planning to leverage LinkedIn in your strategy this year? #marketingtrends2025 #LinkedInstrategy #organiccontent

LinkedIn has shared new tips for making impactful posts on the platform. Growing your LinkedIn community and maximizing opportunities requires finesse. Some tips can be beneficial, although some are generic. For example, crafting posts with a hook and a Call to Action (CTA) can be highly effective. Sharing a surprising statistic, asking a thought-provoking question, making a bold statement or sharing a personal story are all excellent ways to start a post. Examples include: “The average manager wastes twelve hours per week. Here’s how to get that time back.” “What if your top-performing employee is actually hurting your team?” “I just turned down a job that would’ve doubled my salary. Here’s why.” When it comes to CTAs, ask focused questions about readers’ experiences, invite specific examples from their work, seek new perspectives, request opinions on particular aspects of your post, and encourage readers to share it. Sharing your knowledge, experience, and commenting on industry news and trends helps shape your LinkedIn persona. Announce professional achievements or updates and engage with others’ posts to boost awareness. Using relevant hashtags makes your content discoverable and helps it appear in searches and feeds. These tips can help marketing professionals shape their approach to LinkedIn posting. What are your tips? #LinkedInTips #SocialMediaStrategy #Marketing

LinkedIn introduces rotating slideshow banners LinkedIn has unveiled an exciting feature for Premium Business users: auto-revolving slideshow banners for profile headers. This dynamic update offers a creative way to showcase personality, skills, and achievements, helping users make a lasting impression. The slideshow banners allow users to upload up to five images, which rotate automatically, creating a visually engaging experience. The feature aims to enhance profiles by showcasing multiple aspects of a user’s professional journey, branding, or business offerings. This is particularly beneficial for freelancers, entrepreneurs, and creatives, allowing them to highlight key projects or offerings. Whether you're a real estate agent showcasing listings or a designer sharing your portfolio, the tool is a valuable addition to elevate your LinkedIn presence. LinkedIn explains that your cover image is a great tool to visually express who you are, whether it’s your personality, interests, business, or brand. For entrepreneurs and business owners, it’s an excellent opportunity to showcase more about your offering in a compelling way. Currently, this feature is exclusive to Premium Business subscribers, aligning with LinkedIn’s broader push to provide premium features like AI profile assistance and customizable CTAs. While it’s a paid feature, the added benefits for brand storytelling make it a compelling upgrade. Share your thoughts. #LinkedIn #DigitalMarketing #ProfessionalProfile

Exciting news, we're a winner 🥳 Vulse has been named on the Tech Climbers “Returning Trailblazers” list. Tech Climbers is a regional list that showcases the top-performing, product-led technology businesses in growth regions across the UK. Published with BusinessCloud and TechBlast, their mission is to highlight scaling tech businesses across the UK. Through the list and events, the platform helps startups and scaleups raise their profile. This recognition means a lot to us and clearly shows we're continuing to push boundaries and innovate. Thank you to all our customers, supporters, and partners. Let's keep climbing.

LinkedIn has ended its dedicated Live Audio Events. They will now integrate into the LinkedIn Live platform. This major shift aims to unify live events under a single umbrella while accommodating audio-only formats through third-party tools. Starting December, users can't create native Audio Events directly on LinkedIn. Existing scheduled events will proceed, but new ones must use LinkedIn Live. The deadline for these changes is fast approaching. To host an audio-only event via LinkedIn Live, users need third-party streaming tools to include a static image instead of video. Attendees can still engage through real-time comments, maintaining an interactive dialogue during events. Automatic event recording on LinkedIn Live allows hosts to share recordings, extending engagement beyond the live event. Marketers using LinkedIn for networking and audience engagement must reassess their strategy. While audio-only options remain, the need for a static image shifts the format slightly. Consider enhancing content with visual elements that align with your branding. This shift offers opportunities to experiment with combining video, audio, and interactive content for richer audience engagement. LinkedIn's move aligns with a broader trend across social media platforms, emphasising visual and multimedia content. Although native Audio Events are ending, new possibilities are available. Combining video and audio makes events more engaging. With automatic recordings, your events can reach a wider audience beyond live attendees, extending your content's impact. This shift encourages creators to leverage LinkedIn Live for hybrid events, like panel discussions or webinars, to captivate and retain audiences. What are your thoughts? Will you miss it being separate? #LinkedInLive #AudioEvents #MarketingStrategy

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How to improve your brand with employee advocacy 🚀 We recently sat down with Simone Bonnett, an employee advocacy expert, to provide actionable insights for creating a winning strategy. Highlights from our interview: ✅ Define advocacy as a way to amplify your brand by taking your team along for the journey. ✅ Overcome social media fears with robust training and collaborative workshops. ✅ Leverage intuitive tools like Vulse to simplify your employee advocacy efforts. Simone predicts that personal branding and authenticity will drive the future of advocacy, making it a key component of any organic social media strategy. 👉 Ready to improve your advocacy output? Read the full blog (below) and discover how to engage your team, measure success, and build a culture of collaboration. What are you doing to empower employees?

Why Employee Generated Content (EGC) will dominate 2025 🚀 As we look ahead to 2025, one trend that’s set to revolutionise marketing strategies is Employee Generated Content (EGC), and at Vulse, we believe it’s going to be a game-changer for brands across the globe. Here’s why EGC will take centre stage in the year ahead: 1. Authenticity is Key – Consumers are increasingly demanding transparency and authenticity from brands. Employee Generated Content provides a genuine, human touch that resonates far more than corporate messaging. When employees share their personal experiences and insights, it builds trust and creates a deeper connection with audiences. 2. Expanding Reach & Influence – Employees naturally have personal networks that extend well beyond the company’s traditional audience. Through EGC, brands can tap into these networks, amplifying their message and reaching new, diverse groups. This not only increases brand visibility but also enhances engagement levels with content that feels more relatable. 3. Cost-Effective & Agile – EGC is an incredibly cost-effective content strategy. Instead of relying on expensive agencies or high-production campaigns, brands can empower their employees to create content that aligns with the company’s ethos. This approach allows for quicker turnaround times and more flexible, ongoing content creation, all without breaking the bank. 4. Improving Employee Advocacy – Encouraging employees to create and share content fosters a strong sense of ownership and pride in the company’s success. It strengthens internal culture and boosts employee morale, while also amplifying the company’s voice. A well-executed EGC strategy turns employees into authentic brand advocates, which can significantly improve brand perception and loyalty. As we move towards 2025, the role of Employee Generated Content in driving brand awareness, engagement, and trust will only grow. At Vulse, we’re excited about the potential of this powerful tool and are already integrating it into our strategy to build stronger, more genuine connections with our audience. Are you ready to embrace the future of content marketing? ✨️

Is your 2025 LinkedIn strategy planned and ready? LinkedIn in 2025 is all about personalisation, authenticity, and leveraging data-driven insights to build meaningful relationships. Here’s what you need to prioritise: ✅ Human-centered engagement: Automated outreach is out. Real, thoughtful conversations that reflect genuine interest are the key to standing out. ✅ Tailored content strategies: Curated, insightful posts that speak directly to your niche audience will build trust and authority faster than ever. ✅ Smarter targeting: Utilise advanced analytics and tools to identify not just leads, but the right leads. ✅ Video-first approaches: Short, impactful videos dominate attention spans. Incorporate storytelling to make your message memorable. ✅ Evolving profile optimisation: AI tools are reshaping searches, make sure your profile is keyword-rich, authentic, and showcases your expertise. In 2025, consistency and adaptability will set you apart. The more intentional you are with your LinkedIn presence, the stronger your results will be. How are you planning to grow your LinkedIn influence in 2025? #LinkedIn2025 #SocialSelling #Personalization