LinkedIn has ended its dedicated Live Audio Events. They will now integrate into the LinkedIn Live platform. This major shift aims to unify live events under a single umbrella while accommodating audio-only formats through third-party tools. Starting December, users can't create native Audio Events directly on LinkedIn. Existing scheduled events will proceed, but new ones must use LinkedIn Live. The deadline for these changes is fast approaching. To host an audio-only event via LinkedIn Live, users need third-party streaming tools to include a static image instead of video. Attendees can still engage through real-time comments, maintaining an interactive dialogue during events. Automatic event recording on LinkedIn Live allows hosts to share recordings, extending engagement beyond the live event. Marketers using LinkedIn for networking and audience engagement must reassess their strategy. While audio-only options remain, the need for a static image shifts the format slightly. Consider enhancing content with visual elements that align with your branding. This shift offers opportunities to experiment with combining video, audio, and interactive content for richer audience engagement. LinkedIn's move aligns with a broader trend across social media platforms, emphasising visual and multimedia content. Although native Audio Events are ending, new possibilities are available. Combining video and audio makes events more engaging. With automatic recordings, your events can reach a wider audience beyond live attendees, extending your content's impact. This shift encourages creators to leverage LinkedIn Live for hybrid events, like panel discussions or webinars, to captivate and retain audiences. What are your thoughts? Will you miss it being separate? #LinkedInLive #AudioEvents #MarketingStrategy
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𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝘁𝗵𝗶𝗻𝗴? 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟭𝟭 𝗺𝗲𝗱𝗶𝗮 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝘁𝗼𝗱𝗮𝘆’𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴. As the media landscape evolves, innovative founders are exploring new avenues to connect with their audiences and amplify their brands. Here are 11 emerging media channels to consider: 1. Podcasting Leverage the growing popularity of podcasts. Start your own or collaborate with existing shows to reach engaged listeners in your niche. 2. Live Streaming Platforms like Twitch, LinkedIn Live, Facebook Live, Instagram Live, and YouTube Live allow real-time interaction. Use live streaming to showcase products, host Q&As, or share behind-the-scenes content. 3. TikTok This platform is not just for dancing videos. Create short, engaging content that resonates with your target audience and showcases your brand's personality. 4. Clubhouse Join or host audio discussions on Clubhouse. This platform fosters real conversations and allows you to connect with industry leaders and potential customers. 5. Influencer Collaborations Partner with micro-influencers who align with your brand values. Their authentic reach can help you tap into niche markets effectively. 6. Augmented Reality (AR) Use AR to create immersive experiences for your audience. This technology can enhance product demonstrations and engage customers in unique ways. 7. Virtual Events Host virtual conferences or workshops. These events can attract a global audience while showcasing your expertise and building community. 8. Interactive Content Create quizzes, polls, or interactive infographics that encourage audience participation. This type of content boosts engagement and keeps your brand top-of-mind. 9. Email Newsletters Revitalize your email strategy with personalized newsletters. Share valuable insights, updates, and exclusive offers to keep your audience engaged. 10. Community Platforms Build a community on platforms like Discord or Slack. This fosters deeper connections with your audience and allows for direct feedback and engagement. 11. Niche Social Media Platforms Explore platforms specific to your industry or interests, such as Behance for creatives or Goodreads for book lovers. These can help you reach targeted audiences effectively. Exploring these emerging channels can set you apart from the competition and open new doors for growth. In a rapidly changing media landscape, adaptability and innovation are key to staying ahead. Which of these channels will you explore first? Share your thoughts in the comments! #EmergingMedia #Podcasting #LiveStreaming #TikTokMarketing #Clubhouse #InfluencerMarketing #AugmentedReality #VirtualEvents #InteractiveContent #EmailMarketing #CommunityBuilding #NichePlatforms #BrandEngagement #StartupGrowth #DigitalMarketing #9FigureMedia #PRAgency
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Linkedin Live... Here's my experience: Pros of LinkedIn Live: Authentic Engagement: LinkedIn Live allows for real-time interaction with your audience, fostering authentic engagement and connections. Enhanced Visibility: Live streams appear higher in the LinkedIn feed, increasing visibility and reach to your connections and beyond. Audience Interaction: Engage with your audience through live Q&A sessions, polls, and interactive discussions, creating a dynamic and engaging experience. Content Variety: Diversify your content strategy by incorporating live streams, offering behind-the-scenes looks, product demos, interviews, and more. Cons of LinkedIn Live: Technical Challenges: LinkedIn Live may encounter technical issues such as connectivity problems or audio/video glitches like any live streaming platform. Preparation Time: Producing quality live content requires thorough planning and preparation, including scripting, equipment setup, and rehearsal. Audience Availability: While live streams offer real-time interaction, not all of your audience may be available to tune in during the broadcast, potentially limiting reach. Resource Intensive: Live streaming demands resources such as time, equipment, and personnel to execute effectively, which may not be feasible for all users. Perceived Pressure: Going live can feel intimidating for some users, as it requires speaking in real-time without the opportunity to edit or revise content beforehand. Please share your thoughts and best practices below #linkedinlive #linkedin
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🌟 Enhance Your Content Strategy with LinkedIn's Sharing Tools! 🌟 Did you know? LinkedIn offers powerful sharing tools to elevate your content and engage your audience in more dynamic ways! Here are two exciting features you can explore: 1️⃣ **LinkedIn Live**: Connect with your audience in real-time through live video broadcasts. Share insights, host Q&A sessions, and showcase your expertise directly to your followers. It’s a fantastic way to foster meaningful connections and drive engagement! 2️⃣ **Audio Events**: Engage your network through interactive audio conversations. Whether it’s a panel discussion, industry insights session, or a fireside chat, Audio Events enable you to share knowledge and connect with listeners in a more personal way. To access these tools, ensure you meet LinkedIn’s criteria and guidelines. They provide incredible opportunities to amplify your brand, build authority, and stay connected with your community. Ready to take your content strategy to the next level? #LinkedInLive #AudioEvents #ContentStrategy #Engagement #LinkedInTips
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LinkedIn Phases Out Its Dedicated Live Audio Events LinkedIn is retiring its dedicated audio events option, and rolling audio events into its existing live-streaming tools. This will mean that you can still run audio-only live events, but you’ll need to add a static image into the video field, via a third-party tool. This is probably not a big loss, but notable for LinkedIn marketers either way. https://lnkd.in/dpPsshWx
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🚀 Dive into the future of brand growth with Clubhouse! Discover innovative strategies for leveraging audio platforms to enhance your brand's presence. Learn tips, insights, and success stories in our latest guide. Don't miss out on this game-changing opportunity. Read more and amplify your brand today! #AudioMarketing #BrandGrowth #ClubhouseStrategies Click here for more insights: https://bit.ly/3v3dBiR
InsightAI Marketing - Clubhouse for Growth: Innovative Brand Strategies on Audio Platforms
insightaimarketing.com
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A content outline is a foundational tool for planning and executing successful events, enhancing their effectiveness, engagement, and overall impact. *Structure and Flow* It helps organize the event's program in a coherent manner, ensuring a logical flow from one segment to the next. *Clarity and Focus* A well-defined outline provides clarity about the event's goals, topics to be covered, and key messages. * *Time Management* An outline assists in the effective allocation of time to different parts of the event, preventing overruns and ensuring that sufficient time is allocated to each segment. *Coordination* For events involving multiple speakers, panels, or activities, an outline ensures that everyone is on the same page. *Preparation and Rehearsal* An outline serves as a guide for preparation and rehearsal, allowing speakers and organizers to refine their presentations and logistics in advance. *Audience Engagement* By structuring the content to build interest and provide value, an outline helps in maintaining audience engagement throughout the event. *Evaluation and Feedback* Post-event, the outline can be used as a benchmark to evaluate the success of the event against its objectives. #contentcreation #contentwriter #contenttips
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Why TikTok is My Favorite Alternative to LinkedIn. While LinkedIn is perfect for professional networking, TikTok provides a unique space to position yourself as a Virtual Assistant with creativity and authenticity. Here’s why I love TikTok for showcasing my skills: 🎥 Short-Form Video Content:TikTok allows me to create engaging content like tutorials on managing emails, calendar hacks, and productivity tips in bite-sized videos. 🌟 Personal Branding:The platform’s casual tone lets me connect with a broader audience and show my personality while highlighting my expertise as a VA. 📈 Massive Reach:With its algorithm, even new creators can gain visibility quickly, making it ideal for building an audience. Pro Tip:Consistency and authenticity are key. I plan my TikTok content like a mini show: informative, engaging, and relatable. Are you using TikTok to grow your professional brand? Let me know your strategy in the comments! #49daysvalinkedinbootcampwithtma #day6ofvalinkedinbootcamp #linkedinforcreators #TikTokForBusiness #VirtualAssistantJourney
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Mc Day’s ability to create global content and host premium events worldwide is undoubtedly impressive. By embracing a global approach, Mc Day can cater to a diverse audience and provide premium experiences to people regardless of their country of origin. This level of inclusivity and accessibility allows individuals from various backgrounds to enjoy Mc Day’s content and events. Creating premium content can involve producing high-quality videos, engaging social media campaigns, interactive online experiences, or even personalized content tailored to specific regions or cultures. Hosting premium events worldwide could include live concerts, conferences, workshops, or other immersive experiences that bring people together from different parts of the world. Mc Day’s commitment to reaching a global audience and providing premium content for brands and events showcases their versatility and dedication as an entertainer and influencer. It’s exciting to see individuals who can transcend geographical boundaries and connect with people on a global scale. #content #toursim #hospitality #destination #global #mcday #dayworldwide
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Unlock the secrets to truly engaging with your audience 🗝️✨. Discover how active listening, meaningful interactions, and authentic content can transform your LinkedIn presence. Let's create connections that matter. #EngageWithPurpose #AudienceEngagement #LinkedInTips #BuildYourNetwork #AuthenticConnections https://lnkd.in/ev95EMtC
Captivating Your Crowd: How to Engage With Your Audience
https://thecreativegurru.com
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🌐 Virtual Events and Webinars: How to Engage the Audience In the digital age, webinars and virtual events are pivotal for audience engagement. 1️⃣ Interactive Content: Transform passive viewing into active participation. Use polls, Q&A sessions, and interactive quizzes to keep the audience involved and responsive. 2️⃣ Personal Touch: Address attendees by name and tailor content to their interests. This fosters a connection that transcends digital barriers. 3️⃣ Visual Storytelling: Utilize captivating visuals and storytelling techniques. Engaging presentations with infographics and videos can significantly enhance viewer retention. 4️⃣ Breakout Sessions: Small group discussions or breakout rooms foster deeper conversations and networking opportunities, making your event more memorable. 5️⃣ Follow-Up Strategy: Engagement doesn't end when the event does. Follow up with attendees, offer additional resources, and seek feedback to make your next event even better. At 4Limes, we understand that a successful virtual event is more than just a presentation; it's an experience. Let’s make your next webinar a journey of engagement and discovery! #4Limes #VirtualEvents #WebinarEngagement #DigitalStrategy
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