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LinkedIn has ended its dedicated Live Audio Events. They will now integrate into the LinkedIn Live platform. This major shift aims to unify live events under a single umbrella while accommodating audio-only formats through third-party tools. Starting December, users can't create native Audio Events directly on LinkedIn. Existing scheduled events will proceed, but new ones must use LinkedIn Live. The deadline for these changes is fast approaching. To host an audio-only event via LinkedIn Live, users need third-party streaming tools to include a static image instead of video. Attendees can still engage through real-time comments, maintaining an interactive dialogue during events. Automatic event recording on LinkedIn Live allows hosts to share recordings, extending engagement beyond the live event. Marketers using LinkedIn for networking and audience engagement must reassess their strategy. While audio-only options remain, the need for a static image shifts the format slightly. Consider enhancing content with visual elements that align with your branding. This shift offers opportunities to experiment with combining video, audio, and interactive content for richer audience engagement. LinkedIn's move aligns with a broader trend across social media platforms, emphasising visual and multimedia content. Although native Audio Events are ending, new possibilities are available. Combining video and audio makes events more engaging. With automatic recordings, your events can reach a wider audience beyond live attendees, extending your content's impact. This shift encourages creators to leverage LinkedIn Live for hybrid events, like panel discussions or webinars, to captivate and retain audiences. What are your thoughts? Will you miss it being separate? #LinkedInLive #AudioEvents #MarketingStrategy

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