University of Bath School of Management

As influencer marketing becomes a key component of modern brand strategy, growing uncertainties have become a significant challenge for brands and influencers.    Professor Zeynep Arsel looked at ways to improve partnerships between brands and influencers ⬇️   https://lnkd.in/eACF9_xT 

Does being ‘rescued’ from modern slavery guarantee a happy ending?   Researcher Pankhuri Agarwal, PhD explores how exploited labourers often continue to face significant inequalities even after being ‘freed’ https://lnkd.in/dx2wCTit    #ModernSlavery #HumanRights  

What makes a great leader stand out?     In episode 2 of the Management Meets podcast, we are thrilled to welcome our MBA alumna and Chair of The Football Association, Debbie Hewitt MBE. She shares her journey and invaluable insights on what it takes to demonstrate good leadership.    Listen to the full podcast 🎧 https://lnkd.in/eCgGGbPX    

Get ready for the School of Management Bath Ball 2025 👠 👞     Celebrate your alumni community and enjoy:  ✨ An unforgettable evening catching up with mates  ✨ Live music to keep you on your feet   ✨ Fantastic food and drinks    📆 5 July 2025 7:00pm – 11:30pm   📌 Pump Room Bath   🎟️ Tickets and more details - https://lnkd.in/e67-qFmv     We can’t wait to see you all 🤩

Our MSc students and charity partners share what they enjoyed the most from the Rotork Community Challenge.    Congratulations to all our students who participated. You really put your charities at the heart of the Challenge, were able to adapt to the obstacles you faced and provided valuable insights to your charities. 

Have you started your Christmas shopping yet? If not, here's how you can make your gifts truly memorable this year 🎁      Dr Diletta Acuti from the Bath Retail Lab highlights that personalisation is a powerful way to make your gifts stand out. Research shows that personalised gifts not only leave a lasting impression but also make recipients feel truly valued.      Brands like Tony's Chocolonely and Etsy are already embracing customisation to create deeper connections with their customers.     Why not try this approach with your gift this year? A little personal touch might be all it takes to make your present unforgettable.✨ https://lnkd.in/eixkdinm  

Have you listened to our latest Management Meets episode on sustainability? 🌍 Our guests discuss the role of sustainability in startups and global business, and how it can build stronger relationships between companies and customers. Catch up on the first episode of the second series 🔽 https://lnkd.in/eumUF9Dg Our next episode will be live on 18 December, where our alumni and academics come together for an insightful discussion on leadership. Stay tuned! ✨

How can social media be a force for good? 🤔   Join our next Management Meets event for an honest and unfiltered discussion around the light and dark of social media and how it is used. The session will focus on a live poll where you can input ideas on how to make social media better.     Our incredible line-up of speakers includes:  ✨ Professor, and Head of the Marketing, Business and Society division   Sarah Glozer ✨ Managing Director for Europe at Social Element, Alex Attfield ✨ Head of Social at Social Element, Alice Cuffe ✨ Social Media Manager at Social Element, Bekah Ellis     📅 Date: Tuesday 21 January  ⏰ Time: 6:30–8:30pm  📍 Location: Wallacespace, London    Sign up now before spaces fill up 👇   https://lnkd.in/ezHCZ9Aw

BSc International Management student Harriet shares her experience with ADHD and how her Student Experience Officer and the Disability Advice team helped her receive support 💙 #DisabilityHistoryMonth

Your November Management in the Media Wrapped is here 💭     Just like Spotify Wrapped celebrates a year of music, our November Management in the Media highlights our top articles this month.     Let us know your top five favourite posts.😉