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University of Bath School of Management

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As influencer marketing becomes a key component of modern brand strategy, growing uncertainties have become a significant challenge for brands and influencers.    Professor Zeynep Arsel looked at ways to improve partnerships between brands and influencers ⬇️   https://lnkd.in/eACF9_xT 

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

Influencer marketing doesn’t need more metrics — it needs more trust and collaboration between brands and influencers

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University of Bath School of Management

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