Unfabled

It’s official: you can now find Unfabled Essentials at Boots UK!⁠ 🎉  ⁠ Our vision has always been to rewrite the consumer experience for women’s health, so to be partnering with a retailer as iconic as Boots just 6 months after launching our supplement line really is a dream and a testament to the power of our wonderful community. ⁠ From this week, you can catch us in 50 Boots UK stores nationwide 🙌 This means it’s easier than ever before for women to find accessibly priced, premium formulations to support symptoms including poor sleep, bloating, and low energy. It's been a year of major milestones for us and this really is the best way to top off 2024. We're one step closer to breaking down the gender health gap and removing stigma around women's health.⁠ It's been a bit of a whirlwind figuring out the move from URL to IRL, but we're so excited to be here. ⁠ Find us in a Boots near you this week – rumour has it our Essentials are #worththehype 👀 #WomensHealth #GenderHealthGap #femtech #supplements #femalefounders #startupjourney #retaillaunch #BootsUK

Instagram vs Reality at Unfabled... The Headlines 📈 We just doubled monthly revenue in three months 💰 While bringing our marketing acquisition costs down by 20% 📊 And retention? It’s now 4x higher for our new cohorts The Reality 🏗️ We moved to a new warehouse in October – a huge logistical lift that had us all hands-on-deck with the whole team working around the clock 👥 We’re hiring for two critical roles, but recruitment takes time – and we need those extra hands now! 🚀 Growth isn’t easy. Our small (but mighty) full-time team of 5 is now managing a business that’s suddenly twice the size. Scaling sustainably is no small feat – we know that this journey truly is a marathon, not a sprint. I couldn’t be prouder of the Unfabled team. The most creative, resilient, hard-working group I’ve ever had the privilege to work with. Thank you all for continuing to build the plane while we’re flying it. What a ride! ❤️ For those who've been on similar journeys, what’s one piece of advice you’d share on navigating rapid growth? #founderjourney #startupgrowth #femtech #femalefounders Team Unfabled shoutout: Lyndsey, Jasmine, Hannah, Charlotte, Jake, Charlotte, Harriet, Camilla ️🔥

📣 Unfabled is hiring a Social Media Executive! 📣 Passionate about women’s health? Love trends and social media? Up-to-date with pop culture, and comfortable in front of a camera? If so, we’re looking for YOU! Come and close the gender gap with us by making viral TikTok content and becoming one of the faces of our brand🚀 Please share with your networks and encourage any budding creatives you know to apply. #startuphiring #marketingjobs #femtech #startupjobs #socialmediajobs #womenshealth #hiring

💡 At Unfabled Labs, we were intrigued by the growing market share of lubricant and wanted to uncover what’s fuelling this trend. 🤔 Could we understand more by exploring the products that people are buying alongside lube? Our hypothesis is that there is a growing understanding lubricant isn’t just a nice-to-have—it’s a game-changer for comfort and can even make things pain-free! ✨ Particularly for conditions like vulvodynia, lichen sclerosus or for menopausal symptoms or during postpartum recovery. And what did we find? 🤯 While 35% of the time, lube was purchased with other sexual wellness products, we also noticed some unexpected combos: 🍏 Digestive health & bloating relief – 14% 🩸 Menstrual care products – 14% 🌿 Menopause symptom relief – 8% These insights show that consumers are embracing sexual wellness products as part of a holistic health approach 🧘♀️ Presenting an opportunity for brands to position their products as an integral piece of a broader wellness routine. By normalising the purchase of lube alongside items like Apple Cider Vinegar Gummies and Menstrual Discs, we can help create a more inclusive and stigma-free shopping experience 🌟 For brands in the sexual wellness space, there’s a massive opportunity to redefine your products as essential tools in the self-care journey 🚀 If you're looking to tap into this momentum get in touch with Unfabled Labs @ labs@unfabled.co #WomensHealth #ProductDevelopment #ConsumerInsights 

Our new Unfabled Essentials have arrived! 🔥 Since our first launch in June, our community’s feedback has been a huge motivator for us. We’ve heard story after story of life-changing results, and we knew we were onto something big – but we were just getting started. We created Unfabled Essentials to offer accessible supplements for every chapter in women’s health. Today, we’re thrilled to introduce four new products that bring us even closer to that goal. 🤰 Co-created with clinical experts and our amazing community, we’re proud to share that our new Essentials expand our range to offer more comprehensive support for two key life stages: pregnancy and trying to conceive. ❤️ Another focus for our new launch was catering to more common, but often overlooked, women’s health needs. Women are twice as likely to die of coronary heart disease, the main cause of heart attack, as breast cancer in the UK – yet heart health is rarely viewed as a ‘women’s health’ issue. 💆♀️ Our new drop includes a CoQ10 Pureblend that not only offers natural relief from menstrual headaches, a symptom that 43% of our community experience every month, it may also fortify heart health and improve symptoms of congestive heart failure 💪 🫀 This is a huge step forward on our mission to close the gender health gap, and we’re proud to be situating heart health alongside women’s everyday wellness needs in our Unfabled Essentials collection. But we didn’t stop there. Our community research surveys showed that 62% of people stopped taking supplements in the past due to an unpleasant taste or difficulty swallowing capsules. So, this new launch is designed to be our most delicious drop to date 😋 Check out the full range here: https://lnkd.in/eRF5SE8H -- #womenshealth #GenderHealthGap #femtech #supplements #femalefounders #startupjourney

🚨 As part of our exclusive partnership with 1Rebel, we’re holding a very special free event this Sunday where we’ll be discussing all things period, cycle syncing and managing menstrual health conditions. 🚨 Our very own Hannah Samano will be joined by: 👉 Kirby Akindeinde, 1Rebel Trainer  👉Rohini Bajekal, Nutritionist, Lifestyle Medicine professional, and author of Living PCOS Free 👉 Ellie Felicien, a certified Holistic Women's Health + Lifestyle Coach The panel will cover: 🏃♀️ How to get more out of your exercise routine, improve your recovery and reduce injury with cycle syncing techniques 💊 The best supplements to support your goals 💬 Personal strategies for training with conditions such as PCOS ⏱ When: Sunday 28 July, 16:45 - 17:45 🌍 Where: The Rumble room at 1Rebel Oxford Circus Sign up below & we'll see you there! 👇 https://lnkd.in/dkfj_vY8 #womenshealth #fitness #womeninsport #femtech

🔮 Since the beginning of building Unfabled I’ve had a dream that one day we’d be able to launch our own products. That we would listen to our community, design products for women and non-binary people that are science-backed and data-driven. That we’d launch health products that don’t look ugly and make people want to hide them away. We’ve been making some major moves in the last few weeks since we officially launched our first line of products, Unfabled Essentials, which is our natural line of clean supplements designed to improve sleep, cramps, digestion, bloating, libido, cognition, skin health and more ✨ I really feel like this is just the beginning of a whole new chapter for me and the unreal Unfabled team. These products are being built with SO much love as we've co-created them with our community and used insights from Unfabled Labs, and the responsive we’ve had to them has been *emotional*. 🏃♀️ We ran out of stock because they’ve sold faster than we ever imagined, people are already coming back to buy more, and our customers are leaving reviews that sound literally life-changing 😭 I can’t wait to share more as we continue to build the plane while we’re flying it. Thank you so much for all of your support - word of mouth is a huge part of how we’re growing and we’re very grateful. It really does make a difference! 💜 📸 Veega Studio #womenshealth #femtech #femalefounders #productinnovation

Addressing PMS, which affects 90% of those who menstruate, could contribute $115 billion to the global economy. So, why hasn’t it happened yet? 👀 Healthcare has long assumed that male bodies represent humanity, treating women as ‘small’ men. While we now know this isn’t the case, there is a historical lack of sex disaggregated data that needs to be rectified. Without it, the major gaps of understanding persist. Period pain is misunderstood and seen (culturally & socially) as normal. The cumulative effect of this is that a chronic disease like Endometriosis - which affects 1 in 10 women - takes on average 8 years 10 months to diagnose. Despite it costing the UK economy alone around £8.2B every year, there is no cure and the cause is not known. We’re here to fix that 🚀 👉 Unfabled Labs provides the qual & quant research needed to understand more about women’s health. The more insights and data we can uncover, the more laser-focused we can become at improving women’s health. Learn more https://lnkd.in/eHdqTJhF or get in touch labs@unfabled.co #Innovation #GenderHealthGap #HealthData #womenshealth #femtech #consumerinsights #consumerintelligence #health-research

Unfabled 🤝 1Rebel We are SO excited to announce that Unfabled is 1Rebel’s exclusive partner this July 🎉 41.7% of women believe their menstrual cycle has a negative impact on training and performance – so we’ve teamed up with 1Rebel to showcase how your cycle can actually be your biggest asset in the gym. We’re loving collaborating with the iconic 1Rebel to empower more women to take control of their cycle and reach new heights 🙌 if you want to get involved, you can: 🔥 Pop into a 1Rebel studio near you to see us on their club screens  💸 Sign into your 1Rebel account to claim your Rebel Perks offer 🗞 Read our guest article about strength training and your cycle on Rebel Radar 👇 https://lnkd.in/e6KhMNKa #womenshealth #fitness #womeninsport #femtech

Unfabled on the Move: Unveiling Unfabled Labs & Unfabled Essentials 🚀 The past few weeks have been a whirlwind for Unfabled as we’ve been on the road, showcasing our latest launches: 👉 FemTech Consumer Innovation Summit 🛒 : Our very own Hannah Samano went to the Big Apple to make the announcement and speak on the Optimising Business Models and Distribution Channels in Femtech and Digital Health panel. 👉 Decoding the Future of Women 🔮: Our team was able to absorb the amazing response to our range of natural & accessible supplements first hand. We delved into how Unfabled Labs, our consumer insights and research engine, powered their development and how it accelerates innovation for partners too. Hannah took the stage again with, perhaps the best quote of the conference - “Be the cockroach, not the unicorn”. 🦗 It’s been incredible to see the reception to two of our biggest launches and feel the momentum building. Watch this space! 👀 #womenshealth #femtech #femalefounders #startupgrowth #decodingconference