Our Save Our Grassroots Campaign: Big Impact, Small Footprint What happens when you mix an epic football match between Real Mudrid & Marshelona, throw in wellies, and a serious cause? You get a campaign that stops people in their tracks. Our Save Our Grassroots campaign tackled the impact of climate change on community sports—and the results were nothing short of phenomenal. - Reach: We connected with 191 million people across print, online, TV, and radio. - Online dominated with 163 million, followed by TV with 6.3 million and radio at 106,000. - Celebrity Involvement: With stars like Paul Merson and Gary Lineker on board, we turned a muddy game at Hackney Marshes into an iconic media moment. - Carbon Footprint: Despite the massive reach, the event left just a 1.65-tonne CO₂e footprint—equivalent to a return flight from London to Lisbon—thanks to careful planning and partner support. But this wasn’t just about numbers. It was a movement that united celebrities, local legends, and grassroots sports lovers, showing how clever media strategy and sustainable thinking can amplify important messages. What We Learned - Celebs steal the show: Their influence opens doors to national conversations. - Local roots matter: Grounding the campaign in community sports made it relatable and real. - Sustainability is non-negotiable: Calculating and minimizing impact isn’t just good for the planet—it’s essential for credibility. With this campaign, we proved that campaigns can inspire, unite, and make a difference—all while keeping their footprint light, one muddy pitch at a time. #SustainableCampaign #ClimateAction #RewritingEarth #SaveOurGrassRoots Balanced Energy | B Corp The Climate Coalition Rebalance Earth Paul Goodenough
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