Mediatative | Paid Media Agency & Consultancy

Wishing you & yours a delightful holiday season and a prosperous New Year. 🎄

To all our friends and colleagues in the advertising industry, hope you're keeping up with the Black Friday period and its pressures. It's been weeks if not months of forecasting, planning and implementation to get ready for the activation... #blackfriday #promotion #paidmedia

We see below how much Google Ads were searched for versus other paid media platforms, specifically in comparison to Facebook ads in the UK over last 12 months. After these two, the other 3 platforms were Amazon Ads, Instagram Ads and TikTok, with Amazon Ads leading the way for most of the year. This can sometimes be a reflection of results that are being generated from each platform but it certainly is not always the case. #paidsocial #paidmedia #paidsearch #organicsocial #organicmedia #organicsearch

A Meta commissioned Kantar’s online survey, targeting over a thousand shoppers aged between 18-64 in the UK who made a cross-border purchase, demonstrates the role of online websites and applications across 4 steps of the shopping journey. Notice the role of various media platforms such as Facebook, Instagram, Google, YouTube and Amazon as well as Retailer Websites. They all, hand in hand, make up to 100% sales of brand products or services. It’s not advised to rely heavily on just one platform and miss others, and the same principle applies to both organic and paid media approaches. #paidsocial #paidmedia #paidsearch

We have recently relaunched Demand Gen campaigns on one of our accounts to test its capability to drive conversions, hoping the Gmail side of the inventory creates performance results for the client. What we found after a few months of trial is that the campaign had much higher CTR compared to our standard display campaign and although it drove more conversions than the Display campaign, the volume was still very low. We also found that it wasn’t easy to know where the ads appeared and from the limited placement options available in the reporting section of Google Ads, we saw a lot of them had appeared on YouTube which created overlap with our standard YouTube campaigns. So, we made the decision to pause the activity once more but will come back to it at a later time for another round of tests. #googleads #paidmedia #paidsearch

Previously only available to Pmax campaigns, #Google has now extended the AI Powered Image Editing to Search, Demand Gen, Display and App campaigns. You can now enhance image assets by entering your own prompts to create new images tailored to your business and brand. You just need to explain to the tool what you have in mind, you can also provide 5 reference images and then sit back and let #AI generates new images for you. There is also an option to upload your specific brand elements such as fonts, colours, and logos which will create brand identity consistency for you across various platforms. Once you have your images assets created and you’re happy about them, you have the option to save those images to your asset library to keep them beyond the usual 14 days. Google also announced that the AI Powered Image Editing is now extended and available in 6 new languages: German, French, Spanish, Portuguese, Dutch & Italian. #visualcreative #generativeai #googleads

➡ Industry vs their top audience by generation across online conversations: 1️⃣ Entertainment: Millennials @39.9% 2️⃣ Consumer Tech: Millennials @49.7% 3️⃣ CPG (consumer packaged goods): Millennials @42.5% 4️⃣ Automotive: Millennials @44.7% 5️⃣ Retail: Millennials @40.2% 6️⃣ Financial Services: Millennials @41.1% 7️⃣ Energy: Baby boomers @34.2% 8️⃣ Food: Millennials @46.8% Gen Z had the least to say about the Energy industry and Baby boomers had the lowest contribution in Consumer Tech and Entertainment verticals. Millennials, however, were the dominating generation across most of the researched industries. These are results of analysing 718.6 million online mentions across eight industries by Brandwatch. And are something to think about when creating creative content for paid and organic social channels. 😊 #paidmedia #creative #organicmedia

Consumer behaviour on social platforms shows the food industry has the highest negative share of sentiment in online conversations at 31% compared to other industries, whilst the entertainment industry has the lowest at 10%. The same research by brandwatch indicates that people tend to talk less about good experiences and when they are happy about brands and their services. Stats show that the highest % of positive sentiment is at 10% across all major industries. But, when people are unhappy about something they are more willing to talk and make sure their voice is heard online, peaking at 31%. #consumertrends #socialmedia #paidsocial

Meta is soon introducing a new AI-enabled feature called Conversion Value Rules, which allows businesses to send signals on conversions or audiences that are more valued/less valued to their business so their Meta advertising campaign and their media budget can work harder, or not, to match the same business objective. For example, if an audience segment has higher lifetime value, then your business has the option to bid higher to show that you are willing to pay more to reach this audience segment. The good news for the media agency managing the campaign is that these adjustments are done within the same campaign, making the optimisation process much more efficient than creating a separate campaign. #paidmedia #digitaladvertising #metaads

As a source of data and insight, we look at Google Trends to understand search patterns and changes over time. Google has now updated the Trends’ interface to provide more detail with almost live data trends from their search engine. The time window ranges from the past 4 hours through to the past 7 days and data can be broken down into desired geographic locations and filtered by search volume or recency. Have a play and see what’s the number 1 trend in your country in the past 24 hours 😊 #googlesearch #onlinetrends #mediainsight