Mediatative | Paid Media Agency & Consultancy’s Post

It's starting to feel like we think Gen Z is the only generation on the internet. I've read a handful of 2024 In Review & 2025 Predictions pieces this morning, and all seem to almost overindex their reporting on trends that resonate with Gen Z (currently 12-27 years old) without much context for Millennials (28-43 years old) and virtually no mention of Gen X (44-59 year olds). I'm sure data shows that the <27 year old crowd is more actively engaged on social than the >27 crowd, but social media is old enough now that every generation is very present. Millennials are certainly online and active! The reason I mention it—when I see whitepapers and predictions only focused on Gen Z interests, it tends to lead brands to focus solely on the marketing behaviors & brand voice tones that appeal to Gen Z, even when these businesses have colossal millennial consumer bases. And I worry that those brands are going to begin to alienate the people paying their bills in favor of social media engagements from their younger audiences. I'd love to see more reporting on Millennial internet marketing, as well as how to build brand voices that resonate with multiple audiences. We're rapidly reaching a phase of social media where everyone's grown up with social media—you can bet millennials will still be online as we become grandparents.

Ever wondered how millennials turned digital dependency into thriving ecosystems? Dive into our latest trend report to uncover how this generation has reshaped brand engagement to meet their evolved needs. Explore the eight codes modern millennials live by, including 'Always Online, Always Ahead.' As digital natives, millennials expect seamless integration of online and offline experiences. Brands must innovate continuously—from super apps to personalized digital services—to keep pace with millennials, who are always connected. Curious about the other seven codes? Download the report to discover how to engage this key demographic effectively: https://lnkd.in/gu39f8NS #Millennials #MarketResearch #ConsumerInsights

Boomers are bowing out having accumulated 8 times more wealth than millennials. Gen X still maintains its power and holds more than half of all Fortune 500 CEO positions. However, Millennials and Gen Z are still riding the spending wave – although they are 22.4% behind on the wealth accumulated by Gen X. If you didn’t know this, how well do you really know your target audience and their spending platforms? If your PR strategy is not evolving and adapting to stay relevant, your brand will face declining sales and potential extinction. #ModernPR #EvolveOrExtinct #GenZ #Millennials #MarketingStrategy #StayRelevant #BoldMoves

Navigating the Millennial maze has become a must-win game for Fortune 100 companies looking to stay cool, relevant, and, let’s face it, profitable. With Millennials now representing a significant portion of the consumer market, their preferences, behaviors, and values can make or break the success of a brand. Millennials are a tough crowd: savvy, value-driven, and with a swipe of their thumb, they decide who’s in and who’s out. So, how do you crack the code to their hearts (and wallets)? Enter the game-changer: synthetic data solutions like what we’ve been playing around with. We ditched the old-school surveys and focus groups for something way faster and cost-effective, slicing through the data jungle to bring you the juicy insights you actually need. Now, let’s dive into those burning questions about what makes Millennials tick, and how we got the lowdown on them without breaking a sweat. Trust us, it’s like having a cheat code for the Millennial market >> https://hubs.la/Q02xb3NQ0 #millennials #audience #marketing #research #ai #insights

🌟 Are you ready to connect with Gen Z without losing touch with Millennials? Here's the golden ticket for brands! Being loved by Millennials is great, but the rules of engagement change with each generation. Success with Gen Z demands a fresh approach. Why? - Gen Z isn't just a younger version of Millennials; they're a diverse, distinct audience. - They value authenticity, experience over ownership, and digital-first interactions. - Ignoring Gen Z could mean missing out on trends that Millennials will soon expect too. - Innovative brands that embrace Gen Z insights will naturally strengthen their Millennial strategy. So, are you thinking outside the box to sync with these dynamic shifts? 🤔 Share your experiences or strategies for bridging this generational gap below! #GenerationalMarketing #GenZInsights #Innovation #Millennials #DigitalMarketing #BusinessStrategy

🚀 Exciting news alert! Did you know that 85% of Millennials are influenced by digital marketing when making decisions? 🤯 If you're in the material handling industry or just curious about Millennial trends, you won't want to miss our latest feature in the MHEDA Journal! 📖 We're sharing valuable insights and simple strategies to effectively engage with the next generation on page 52. Don't miss out on this quick and insightful read! Click the link below to access the full article and discover how you can connect with Millennials in the industry. 👇 Read now: https://hubs.la/Q02LwYjh0 #MHEDA #MaterialHandling #Millennials #DigitalMarketing #ReadNow #Site-Seeker

Generation X vs. Millennials: The Showdown Continues! 🌐 From tech-savvy trailblazers to the digital natives, these two generations are changing the game in unique ways. Gen X keeps it real with loyalty and no-fuss customer service, while Millennials are all about personalization and purpose-driven brands. 💻✨ Whether you’re speaking to the efficiency-loving Gen Xer or the experience-craving Millennial, it’s all about knowing what makes them tick. Swipe to see who’s winning the brand loyalty battle—and how the right message can turn any generational audience into brand believers. 💪 #TalkNBoutMyGeneration #GenX #Millennials #MarketingStrategies #thecreativebar #generationalmarketing #millennialmarketing #genxmarketing

Millennials vs. Generation Z: Two generations shaping the future of consumer culture in their own unique ways. 📱🌎 While they share a digital-first mindset, their preferences and priorities couldn’t be more different. Millennials prioritize experiences and purpose, leaning into personalized products and sustainability. Gen Z, on the other hand, is redefining authenticity with a demand for quick, accessible, and socially conscious brands. 🛍️💡 Whether you're targeting Millennials' love for word-of-mouth or Gen Z’s obsession with short-form content, knowing how to reach these trendsetters is key to staying ahead. Let’s decode the playbook. 🕵️♀️ #TalkNBoutMyGeneration #Millennials #GenZ #MarketingStrategies #TheCreativeBar #generationalmarketing

📊 Millennials vs. Gen Z on Social Media 📊 As social media continues to shape how we connect and consume, it’s fascinating to see the distinct habits of Millennials and Gen Z: • Millennials (ages 24-39) dominate platforms like Facebook (82%) and Instagram (72.7%), while Gen Z (ages 8-23) prefers Snapchat (88.2%) and Instagram (76.2%). • Video content is king! Gen Z averages 3.4 hours of daily video, compared to Millennials at 2.4 hours. • Brand trust varies, too—70% of Millennials trust brands with video content, while 52% of Gen Z feels the same. Understanding these trends is essential for anyone looking to build engaging, platform-specific content! 🎥💡 #SocialMedia #DigitalMarketing #GenZ #Millennials #ContentStrategy #SocialMediaTrends #VideoMarketing #HarpritKang

Forget chasing trends. To win over Chinese millennials, you’ll need to know this  👇🏼 Millennials are a major force in any market, but China's millennial generation presents a unique set of characteristics that can't be ignored. 🔑 Diversity Defines Them:  Unlike Western millennials, their experiences vary greatly depending on upbringing and location. 🔑 Quality is King:  Chinese millennials prioritize quality over brand loyalty. 🔑 Branding Matters, But Not Just Any Brand:  Millennials are more receptive to high-quality branded content than Gen Z. Want to unlock the full potential of marketing to China's millennials? Download our FREE whitepaper, Marketing to Millennials in China. This mini whitepaper will help you unlock; 👉🏼 *Why* millennials have these specific consumer behaviors  👉🏼 Messaging that resonates with their desire for quality. 👉🏼 Content strategies that builds trust and loyalty. Download your copy here: https://lnkd.in/g545s3dN