Meta is soon introducing a new AI-enabled feature called Conversion Value Rules, which allows businesses to send signals on conversions or audiences that are more valued/less valued to their business so their Meta advertising campaign and their media budget can work harder, or not, to match the same business objective. For example, if an audience segment has higher lifetime value, then your business has the option to bid higher to show that you are willing to pay more to reach this audience segment. The good news for the media agency managing the campaign is that these adjustments are done within the same campaign, making the optimisation process much more efficient than creating a separate campaign. #paidmedia #digitaladvertising #metaads
Mediatative | Paid Media Agency & Consultancy’s Post
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In Meta Ads, Advertisers must be facing this issue their newly created Ad Campaigns are showing the status as Preparing. Nothing to worry about as it indicates that your ad has been approved. Meta is trying to match it with the right audience. Once you get one impression, it’ll go to the learning/active depending on the pixel’s optimization. For more updates like this, follow Munish k #performancemarketing #metaadvertising #metaupdates #socialmediamarketing
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''Furqan Afzaal'' Certified Digital Marketer Helping to Get Sales & Qualified Leads. ||Performance Marketer, Social Media Manager, Digital Marketer, Social Media Marketer||
👉Have you ever seen this option in Meta Ads? While exploring the latest updates by Meta, I stumbled upon this interesting feature under Audience Controls for ad accounts. 🌟 👉 You can still choose your desired audience as always, but what caught my attention is the ability to block specific audiences using Advantage+ Audience. Whether you're looking to: 🔹 Advertise only in specific locations 🌍 🔹 Exclude your own employees from seeing ads 🙅♂️ 🔹 Restrict ads to protect your brand or comply with age restrictions 🎯 This gives you more control than ever over who sees your ads. 📊 A small tweak, but a BIG impact for advertisers who care about refined targeting and brand safety. Have you tried this yet? What are your thoughts on these changes by Meta? Drop them below 👇 #DigitalMarketing #MetaAds #AdvertisingTips #AudienceTargeting
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Fast-Track Your D2C E-comm Revenue growths with our Proven 'The POEE Retention Framework ' - Adding $50k-$200K To Your MRR In 90 Days with Meta Ads & Proven CRO Funnel Guaranteed
Most Marketers 𝐃𝐨𝐧’𝐭 𝐝𝐨 𝐭𝐡𝐢𝐬… . . . 𝐒𝐭𝐨𝐩 spending 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐭𝐢𝐦𝐞 in Meta Ads... You must know 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐫𝐮𝐧 𝐚𝐝. Here's what you have to do: - Buzz - 𝐈𝐦𝐩𝐮𝐥𝐬𝐞 Buyer - Meaningful 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬 Nothing more. 𝗡𝗼 𝗻𝗲𝗲𝗱 to pour 𝗺𝗼𝗿𝗲 𝘁𝗶𝗺𝗲𝘀 on 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗲𝘀𝘁𝗶𝗻𝗴. Rather, 𝗽𝗮𝘆 𝗺𝗼𝗿𝗲 attention to 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. That's the 𝘀𝗲𝗰𝗿𝗲𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 to add twist right now. So, what are you waiting for? 𝗦𝘁𝗲𝗮𝗹 it and 𝗦𝗵𝗮𝗸𝗲 𝗶𝘁 like Pro 🙂 ✌ #MetaAds #TargetAudience
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I've discovered a pattern in Meta Ads accounts with a dramatic drop in performance! Accounts performing well show an estimated advantage+ audience of 296M, while those that mysteriously declined show 160M. Could it be that 54% of Meta's audience is off-limits for some accounts? 🧐 #FacebookAds #DigitalMarketing #eCommerce
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Meta Conversion Game is Changing It seems that the issue of Meta's conversion performance slowing down while costs per result are rising has been widely discussed recently across various forums and platforms, with many advertisers sharing similar challenges regarding Meta Ads. Several factors are contributing to this trend: 1️⃣ More businesses are using Meta Ads, which is raising CPR. This intensified competition makes it harder for advertisers to reach their audiences at lower costs 2️⃣ The campaigns target the same audience segments over time, users become less responsive to ads, reducing engagement and conversions. This is causing advertisers to spend more to achieve the same results Feel free to reach out to the #HofuDigital team for tips and support on lowering your CPR and boosting performance! #DigitalMarketing #PerfomanceMarketing #hofu
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How To Advertise On Meta Without Breaking The Bank (5/7): Size Matters Finding the “Goldilocks” zone for your audience size is vital - not too broad and not too narrow. Too small, and your ad costs go up because you’re not reaching enough people. Too big, and you’re wasting money on people who won’t be interested. Use Meta’s Audience Definition tool to strike the right balance for your ads. #MetaAds #FacebookMarketing
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🚀 As we fast forward to 2025, the world of advertising is constantly evolving and it's crucial to stay ahead of the game! From AI-driven targeting to immersive experiences, here's what you need to know to stay relevant. #AdvertisingTrends #2025Projections #StayAhead 🌟 ➡️ https://bit.ly/4cWwyTY
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Marketing Geek | Transforming Trends into Tangible Growth | Speaker | Omnichannel Strategist
🚀 As we fast forward to 2025, the world of advertising is constantly evolving and it's crucial to stay ahead of the game! From AI-driven targeting to immersive experiences, here's what you need to know to stay relevant. #AdvertisingTrends #2025Projections #StayAhead 🌟 ➡️ https://bit.ly/4cWwyTY
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Digital marketing specialist | Web Developer | social media marketing | Email marketing | content creator | Helps to Upscale brands
Meta Pixel Connect is a powerful tool for businesses to understand and engage their audiences. By using Meta’s tracking pixels, it provides real-time insights into user behavior, allowing companies to: -Target Audiences Precisely : Deliver ads tailored to user preferences. - Measure Ad Performance : Track and improve ad effectiveness instantly. - Optimize Conversions : Map and refine customer journeys for better engagement. Meta Pixel Connect bridges the gap between customer data and effective advertising, empowering businesses to make smart, data-driven decisions effortlessly. #meta #metaads
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Mike Villalobos from Seedtag delivered some powerful insights into the future of CTV and how contextual innovation will be vital to reshaping the industry. It’s great to see Seedtag leading the charge in leveraging data and collaboration to drive real impact across all screens. #BroadsheetClient #Seedtag #CTV #ContextualTargeting #AdTech #DigitalAdvertising
🎬 What a session! 🎬 Mike Villalobos, VP of Strategy at Seedtag, led a compelling discussion today at Advertising Week New York on CTV's future and contextual innovation's role in strengthening the ecosystem. As CTV continues to evolve, the panel highlighted how advertisers and publishers can leverage contextual targeting to engage audiences across all screens—from the open web to CTV—with maximum impact. The session explored key challenges and collaborative strategies shaping the future of CTV, with a focus on using data to move beyond top-of-the-funnel approaches. 📈 It’s clear that contextual innovation will be crucial in reshaping the industry! #AWNY #CTV #ContextualTargeting #AdTech #Seedtag #DigitalAdvertising #BroadsheetClient
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