🚀 What an incredible week in Dubai! 🤯
As GITEX GLOBAL Largest Tech & Startup Show in the World expands its influence in #Fashion and #Luxury, we were invited to participate by Limitless Innovation, alongside a curated group of industry executives.
The mood was dichotomous. On the one hand luxury’s quarterly results ⛈️. On the other the energy of what the industry could evolve into 🌅.
A lot to absorb. Here’s a selection of what stood out to us:
1️⃣ #GenAI (of course) is still trying to find true value-generating use cases, but some are starting to emerge. Content generation (photoshoots) is starting to leverage this technology, with some brands already creating 30% of their visual content through GenAI. Customer service interactions is the other big one!
2️⃣ Traceability and product passports - while still not clear how much value the consumer perceives in this, EU legislation and counterfeiting put this topic at the top of the agenda for many Maisons.
3️⃣ Retail evolution - Retail is here to stay in luxury, it isn’t going anywhere, but it will change a LOT. Mixed reality, GenAI (yes again) and better use of data will enable hyperpersonalized experiences aimed at complementing the physical touch point with tailored storytelling. Maisons will be able to narrate both their brand positioning and the product (origins, quality, creative concept…) in new ways, only when and to whom it is relevant.
4️⃣ The role of technology - a broader discussion on what role technology should play in Luxury and Fashion, regardless of the specific technology. With the current pace of change, retailers highlighted the need to realign their selection of technologies with their broader strategic goals, and not allow distraction from the bells & whistles. Technology should not be a disruption from the shopping experience, but an enhancement.
At Measmerize the 4th point is a strategic pillar. Our UX/UI, front-end customizations, recommendation algorithms and integration into the retailer’s e-commerce are all designed to maximize accuracy while reducing friction. The consumer perceives us as a natural, intuitive step in the retailer’s shopping journey.
#fashiontechnology #gitexglobal
